Обязанности и достижения:
- Dealers' advertising layouts development according to brand communications and marketing plan: tactics. advertising campaigns, national adv. campaigns, loyalty program, special projects.
- Development and provision of program of dealer’s actions for new product launch.
- Planning, development and coordination of POSm production: product brochures and POS materials for dealers showrooms.
- Dealers' event standard development, event criteria.
- Coordination of dealers events, incentive and compensation programs
- Dealers' advertising standard development: communication, dealers web. sites, visual merchandising.
- Dealers marketing support: Approval of media for dealers placements within program compensation (radio-stations, press, internet-sites). Approval of non-standard dealers layouts and actions.
- Budgeting.