Резюме № 27391671
Обновлено 4 августа 2014
Обновлено 4 августа 2014
Senior Brand Manager, Product Development Leader, Trade Marketing Manager, Startup&Launch Executor
Был больше месяца назад46 лет (родился 24 апреля 1979)
Москва
Занятость
не указано
Гражданство
не указано
Контакты
Телефон
Почта
Фото, имя и контакты доступны только авторизованным пользователям
Опыт работы 23 года и 3 месяца
- Декабрь 2011 – работает сейчас
- 14 лет и 1 месяц
Business Development&International Marketing Manager
ESTA GROUPОбязанности и достижения:
Worked 1 year in Russia then transferred to Turkey branch; responsible from all Esta Shoe Care, Feminine Hygiene, Baby Care, Adult Care, Personal and Household Care categories (21 mio $), reporting to Management Team; • Managing marketing efforts of all Esta categories in emerging markets (CIS, African, Middle Eastern countries), • Building up or maintaining brand strategy, innovation via launches, communication tools, promotions, researches etc, • Determining target startup markets, performing feasibility studies, ideal assorment and pricing policies for launches, • Managing marketing budget (promo mix: media, consumer and trade promotions), determining commercial conditions, • Leading product localization, cost optimization, product development/improvement and new launches projects Following up sales reports, initiating sales increasing campaigns and loyalty programs for distributors, • Procurement of promotional items, prizes, packaging and external services in coordinated with Supply Chain Dept., • Monitoring and analyzing effectiveness of activities, reporting the outcomes and learnings to Management Team, • Mentoring to Distributor Marketing Teams for marketing plan; reporting “Executional Excellence” to Management Team, • Full time integrator with research companies; Distributors’ Marketing Teams, PR, creative, media planning agencies. ACHIEVEMENTS in ESTA GROUP ● Initiated drop’n’go stand campaign in Caucasus (first execution in Esta history with on top sales of 200.000 $), ● Realized a saving of 75.000 $ per year via localizations and developments of POS material suppliers in Russia; ● Realized +7% of growth (950.000 $) in Hygienic Products and Shoe Care Categories in 2012 vs 2011, ● Initiated first federal social media communication of the company in Russia, aired local TV ads in the Caucasus, ● Established and published Corporate Brandbook (designs, mission&vision etc), “Merhandising Guidelines” for Esta categories, aired official web sites, finalized 1 corporate movie production and conducted “Usage&Attitude” survey.- Февраль 2011 – декабрь 2011
- 11 месяцев
Trade Marketing Manager
FREUDENBERG HOUSEHOLD PRODUCTS GmbHОбязанности и достижения:
As Vileda TMM, managed Trade Marketing budget (1 mio TL) and a team of 34 Merchs, reported to Marketing Director; • Managing trade marketing&channel development activities (i.e.display calendars, instore, reward&loyalty programs), • Monitoring rival activities, sectoral changes and trends, • Preparing Nielsen reports, providing proposals of short-term strategies to Sales and Marketing department heads, • Analyzing and reporting the effectiveness of activities and learnings to Sales and Marketing departments, • Planning and buying annual need of POS materials, promo items in coordinated with Sales and Purchasing Dept.s, • Tracking and reporting the “Field Operations Excellence (acc.to merchandising guidelines)” and budget realizations, • Representing Trade Marketing Department in “International FHP Conventions” and product launches, • Preparing and publishing “Trade Marketing and Merchandising Guidelines” and best practices, • Initiating and managing special channel and sales development projects (i.e.CATMAN, e-tailing, drop’n’go stands etc), • Fully responsible from Internet Sales Channels (group buying, private shopping and e-tailer formats), • Managing trade event and merchandising agencies, training all merchandising team and promoters- Октябрь 2007 – февраль 2011
- 3 года и 5 месяцев
Vileda Brand Manager
FREUDENBERG HOUSEHOLD PRODUCTS GmbHОбязанности и достижения:
As Vileda BM, managed 45 mio TL turnover in Turkey $ (marcom budget 2 mio TL), reported to Marketing Director; • Building up or maintaining brand strategy, innovation via launches, communication tools, promotions, researches etc, • Managing marketing budget (promo mix: media, consumer and trade promotions) and determining pricing policy, • Leading product localization, cost optimization, product development/improvement and new launches projects, • Analyzing sell-in and Nielsen reports monthly, quarterly and annually, publishing “actions to be taken” proposals, • Following up brand marketing and trade support budget and profitability in accordance with brand strategy, • Planning annual utility of POS materials, promotional items in coordinated with Sales and Purchasing Departments, • Procurement of promotional items, prizes, packaging and external services in coordinated with Supply Chain Dept., • Full time integrator with research companies; PR, event, merch, creative and media planning agencies. ACHIEVEMENTS in VILEDA (FHP GmbH) ● Rated as “3rd Best Launch Execution”, “Best Activity Concept” by Executive Committee in 2009 (Vileda Power Scr.), ● Awarded as “Best Performing Trade Marketing Team” by International Trade Marketing Committee in 2010, ● Realized first internet sales in VILEDA TURKEY and 3rd in global Operations (on top +100.000 TL in 6 months), ● Reconstruction of Merch Team, “Merchandising Standards”, aired hand terminal project for improving performance, ● 2,5 mio TL on top sales realized via Trade Marketing activities (i.e. “drop’n’go displays”, loyalty programs etc), ● Category Management implementations completed for 3 Hypermarkets, ● Taken responsibility in “Laundry Care Localization Project”, realized a sales increase of 850.000 TL in 2 years, ● Realized a cost saving of 200.000 € via product improvements and optimizations, ● Initiated Social Responsibility Project with MEVA (Turkish Breast Cancer Foundation) in 2009 and in 2010, ● Realized an additional sales turnover (+1 mio TL) via launches in 2010 (growth:+12% in Scourers;+125% in Brooms), ● Maintained Vileda turnover during crisis period via launches in 2009 (new SKU sales turnover +900.000 TL), ● Realized sales turnover increase (by +16%) in Floor Cleaning Category (+1,3 mio TL) via launches in 2008, ● Levered up profitability by 4% in 2009 compared to 2008 via changing product mix and realizing localizations, ● Realized production of 3 TV Commercials, conducted 2 surveys (Omnibus and face-to-face questionnaire)- Август 2006 – сентябрь 2007
- 1 год и 2 месяца
Duru Brand Manager
EVYAP Soap, Oil, Glyc.Ind.&Trade INC.Обязанности и достижения:
As Duru BM managed global turnover 96 mio $ (marcom budget 1 mio $) and a team of 2 persons, reported to CMO, • Managing brand communication activities for Duru Soap and Cosmetics categories, • Building up or maintaining brand strategy, innovation via launches, communication tools, promotions, researches etc, • Managing marketing budget (promo mix: media, consumer and trade promotions) and determining pricing policy, • Full time integrator with fragrance and research companies; PR, event, merch, creative and media planning agencies, • Leading special projects such as cost optimization, product development, improvement, launches and Turquality, • Analyzing sell-in and Nielsen reports monthly, quarterly and annually, publishing “actions to be taken” proposals, • Following up brand marketing and trade support budget and profitability in accordance with brand strategy, • Planning and buying annual need of POS materials, promo items in coordinated with Sales and Purchasing Dept.s, • Procurement of promotional items, prizes, packaging and external services in coordinated with Supply Chain Dept.- Февраль 2006 – август 2006
- 7 месяцев
Channel Marketing Asst. Manager
EVYAP Soap, Oil, Glyc.Ind.&Trade INC.Обязанности и достижения:
Reporting to Channel Marketing Mgr., managing global Channel Marketing budget (1,5 mio $) and a team of 2 persons; • Managing domestic and export trade marketing activities (i.e.display calendars, instore, reward&loyalty programs), • Monitoring rival activities, sectoral changes and trends, • Preparing Nielsen and B2B reports and providing proposals of short-term strategies to the department heads, • Tracking and reporting the effectiveness of activities and learnings to Sales and Marketing Departments, • Planning and buying annual need of POS materials, promo items in coordinated with Sales and Purchasing Dept.s, • Preparing and publishing channel marketing and merchandising booklets and best practices, • Training of all Channel Marketers, merchandising team and promoters, • Initiating and realizing special channel marketing projects such as retailtainment and instore grp tracking, • Representing Channel Marketing Department in special projects such as product development and launches, • Playing the role of full time integrator with merchandising and event agencies.- Февраль 2004 – февраль 2006
- 2 года и 1 месяц
Trade Marketing Asst.Manager
EVYAP Soap, Oil, Glyc. Ind.&Trade INC.Обязанности и достижения:
Reporting to Trade Marketing Manager, managing domestic trade marketing budget (1 mio $ for Arko, Duru, Evy, Fax); • Managing domestic trade marketing activities (i.e. display calendars, instore activities, reward&loyalty programs), • Monitoring competitor activities, sectoral changes and trends, • Preparing Nielsen and B2B reports and providing proposals of short-term strategies to the department heads, • Tracking and reporting the effectiveness of activities and learnings to Sales and Marketing Departments, • Planning annual utility of POS materials, promotional items in coordinated with Sales and Purchasing Departments, • Representing Trade Marketing in special projects such as product developments and launches, • Playing the role of full time integrator with merchandising and event agencies.- Август 2003 – февраль 2004
- 7 месяцев
Trade Marketing Specialist
EVYAP Soap, Oil, Glyc.Ind.&Trade INC.Обязанности и достижения:
Reporting to Trade Marketing Assistant Manager, responsible from Duru Trade Marketing budget of 150K $ for modern and traditional trade in Turkey; • Planning and executing trade marketing activities, tracking and reporting activity performance and learnings, • Proposing consumer promotions, instore activations and mechanics, efficient retailing points for specific SKUs, • Monitoring and reporting competitor activities on the field to superiors, ACHIEVEMENTS in EVYAP ● Evaluated as one of the “Top 3 Performers” in marketing team during performance evaluation periods 2003-2007, ● As Duru Brand Manager, become one of the leading roles and member of successor team in Turquality program, ● Realized +2,5% market share gain in shower gels&bar soaps category (extra turnover of 2,5 mio $) in the 1st year, ● 1 Focus Group conducted in Russia and realized 1 TV commercial production, 3 TV commercial adaptations, ● Was selected as a member of “Evyap Intranet Portal” Project team and aired the project within 4 months, ● Developed Merchandising Guidelines in addition to Trade Marketing Job Definitions, Standards and Workflow, ● Encouraged as Career Speaker of Evyap by HR Department in the Career Symposiums of Marmara University, ● Chosen as the coach for new comers to Evyap Trade and Channel Marketing teams for a faster adaptation.- Ноябрь 2001 – август 2002
- 10 месяцев
Key Accounts Specialist
UNILEVER PLC.Обязанности и достижения:
Reporting to KAM, responsible from Home&Personal Care categories in Bursa hinterland with a turnover of 5 mio $; • Negotiating annual key account contracts; • Budgeting and initiating local and national sales activities to realize sales goals and lift sell-in and sell-out figures, • Managing merchandising team accordingly to the “Unilever Merchandising Guidelines”. ACHIEVEMENTS in UNILEVER ● Rated as one of the “Best 10 Performances of April 2002” in Unilever Categories, ● +38% of growth (TL) realized in Home&Personal Care categories in 1st half of 2002 vs 1st half of 2001
Образование
- Магистр
- Дневная/Очная
- 2006
Факультет: Business AdministrationСпециальность: Master’s degree in Business Administration- Бакалавр
- Дневная/Очная
- 2001
Обо мне
Дополнительные сведения:
Military Obligation Completed in 2003
Computer Skills Windows, MS Office, SAP; Lotus Notes, AC Nielsen Nitro, AC Nielsen CATMAN
Hobbies Hobbies * Writing stories and scripts
* Iaido, Kendo
* Archery
Memberships IAA (International Advertising Association) Young Professionals Division
ADDITIONAL EXPERIENCE
Citibank, Emerging Local Corporates Marketing, Istanbul, TURKEY – Full Time Summer Associate 07.2000-10.2000
ICT Tourism (representative of Princess Cruises Inc.), Istanbul, TURKEY – Part Time Employee 09.1997-05.2000
TRAININGS
● CMS (Content Management System) Development and Maintenance by Pratik Software, Istanbul, TURKEY 2013
● Mastermind of Digital Marketing by Egitisim Career Institute, Istanbul, TURKEY 2012
● CATMAN software (Category Management) Training by AC Nielsen, Istanbul, TURKEY 2011
● Category Management&Shopper Marketing by Freudenberg Household Products Gmbh, Milano, ITALY 2011
● Principles and Practices of Category Management in Retail by AC Nielsen, Istanbul, TURKEY 2011
● SAP Software Training by Freudenberg Household Products, Istanbul, TURKEY 2009
● Nonwoven Production Technical Training by Freudenberg Household Products Gmbh, Augsburg, GERMANY 2008
● Fragrances and Sensations by Firmenich, Geneve, SWITZERLAND 2007
● Improving the Market Centric Creative Thinking Skills by MediaCat Training Institute, Istanbul, TURKEY 2007
● Preparing the Working Marketing Plan by by MediaCat Training Institute, Istanbul, TURKEY 2007
● Marketplace, Marketing Simulation by BTO Consultancy&Innovative Learning Skills Inc., Istanbul, TURKEY 2006
● How to Prepare the Marketing Plan by Ufuk KOC Consultancy Inc., Istanbul, TURKEY 2006
● Strategic Marketing Skills by Ufuk KOC Consultancy Inc., Istanbul, TURKEY 2006
● Basic Marketing Skills by Ufuk KOC Consultancy Inc., Istanbul, TURKEY 2005
● Leadership and the Brand by Sinan Yaman-Soulful Consultancy Inc., Istanbul, TURKEY 2005
● Negotiation Strategies Against the Tough Customers by MediaCat Training Institute, Istanbul, TURKEY 2005
● Advanced Excel Procedures by Ant Consultancy&Training Inc., Istanbul, TURKEY 2005
● Time Management by MediaCat Training Institute, Istanbul, TURKEY 2005
● Stress Management by Ernst&Young Training Consultancy Inc., Istanbul, TURKEY 2005
● Advanced Presentation Techniques by Ernst&Young Training Consultancy Inc., Istanbul, TURKEY 2005
● Strategic Brand Management and the Brand Key Method by MediaCat Training Institute, Istanbul, TURKEY 2004
● Microsoft Windows and Excel Procedures by Ant Consultancy&Training Inc., Istanbul, TURKEY 2004
● Media Planning and Buying Training by Universal McCann Inc., Istanbul, TURKEY 2004
● Strategic Brand Positioning by MediaCat Training Institute, Istanbul, TURKEY 2004
● Principles of Marketing by Retailing Institute, Istanbul, TURKEY 2004
An accomplished, creative, result-driven professional over the last 13 years with Sales, Trade and Brand Marketing experience, focused on FMCG companies. Expertise in startup, market entry and launch projects, business, channel and product development procedures. Exceptional project manager and executor that can manage agencies (production, media etc), research companies as well as R&D, Sales, IT, Supply Chain and Finance teams across company to meet consumer needs and ensure sustainable profitability and growth. Wide perspective in different FMCG categories (Household Cleaning and Personal Care, FemCare, Baby Diapers, Shoe Care etc) and markets.
QUALIFICATION HIGHLIGHTS:
* International Marketing (Trade&Brand)
* New Product Launches&Implementations
* Result and Target Driven
* Business&Market&Channel Development
* Idea and Concept Development
* Self-Motivated
* Marketing Strategy Development
* P&L Management
* Eager to Learn
* Product Development
* Budget Management
* Relationship Builder
* Brand Positioning&Pricing Strategies
* Merchandising&Catergory Management
* Creative Problem Solver
* Segmentation, Research&Analysis
* Project Management
* Determined Action-Taker
* Strategic Media Planning&Buying
* Social Media Management
* Proactive and Flexible
* TV Commercial Spot production
* Team Management&Coaching
* Accurate Observer
Иностранные языки
- Английский язык — cвободное владение
- Немецкий язык — базовый
- Турецкий язык — cвободное владение
- Русский язык — разговорный
Водительские права
- B — легковые авто
Фото, имя и контакты доступны только авторизованным пользователям
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