Senior brand engagement manager

Была больше месяца назад

По договорённости

30 лет (родилась 21 июня 1995)

Москва, готова к переезду

Занятость

не указано

Гражданство

Россия

Контакты

Телефон

Почта

Будут доступны после открытия

Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 10 лет и 4 месяца

- Январь 2021 – работает сейчас
- 5 лет
Senior brand engagement manager (digital)
Пепсико Россия, Москва
http://pepsico.ru/careers
Non-alcoholic Beverages (Production), Snacks (Manufacturing), Non-alcoholic Beverages (Promotion, Wholesale), Baby Food (Promotion, Wholesale), Baby Food (Production)
Обязанности и достижения:
• Deliver AOP key metrics (SOM +2%, NR +10%) in modern dairy category; • Nielsen market & assortment analysis, finding points of category & products growth; • Developing On package communication (Imunele, Majitel), enhancing equity communication from shelf to online; • Driving brands’ awareness through enhancing personalized communication, based on 1,2,3-party data and digital activations; • Develop Integrated marketing communications plans (Imunele, Biomax, Majitel); • Digital marketing strategy and CJM development & execution (Imunele, BioMax, Majitel), depending on brands’ lifecycle: protection, support, enhancing leadership; • Driving brands’ loyalty through cashback mechanics (+54% sales increase within campaign, +15% aver.check increase vs.2020); • Financial AOP optimization through cost-efficient solutions; • Transformation of consumer experience approach & framework for the entire Dairy category; • Manage the agencies' performance process by establishing performance metrics; • Develop team expertise in digital through digital capabilities’ initiative; • Stakeholder management; • Brand team matrix-management.
- Январь 2020 – январь 2021
- 1 год и 1 месяц
Digital & CRM manager (Jameson, Ballantines, Chivas, Ararat, Olmeca)
Pernod Ricard Rouss, Москва
http://www.pernod-ricard.ru
Liqueurs and Spirits (Production), Wine (Production), Alcoholic Drinks (Promotion, Wholesale)
Обязанности и достижения:
• Driving brands’ loyalty through chat-bot product management (Jameson, Ballantine’s, Ararat. project management, strategy, analytics. KPI increase: conversion into registration + 25%, conversion into receipts upload +10%); • CRM strategy (26% asleep users reactivated to communication core; OR +6%, CR +8% vs. market benchmark); • Ensure up-to-date technical solutions for CRM, chatbots, data management; • Develop analytics framework of digital activities’ influence on brand/business metrics; • Building CRM analytics in PowerBI from scratch; • Digital workshop mentoring; • Trend watching & forecasting; • Budget planning.
- Октябрь 2017 – декабрь 2019
- 2 года и 3 месяца
Digital Omni-channel manager
Alcon, Novartis division
Обязанности и достижения:
• Project management of digital Echo-system in loyalty Omni-Channel project “MoiGlaza.ru”; • Product management of the website www.MoiGlaza.ru (KPI increase: traffic + 15%, conversion +5%) • SEO (KPI: organic traffic +5%); • SEM, Performance marketing (KPI: clicks +24% vs. plan, CPC -20% vs.plan, conversion rate +19% vs.plan); • Building eCRM communication from scratch; • Lead and management of CLM platforms Veeva, Pitcher; • Develop marketing materials for sales team; • Budget planning; • Mentoring digital workshops & training in company university; • Day to day management and coaching of marketing specialist and content manager.
- Июль 2016 – октябрь 2017
- 1 год и 4 месяца
Marketing specialist
Alcon, Novartis division
Обязанности и достижения:
• Working with content & promotions, develop & execute communication for the brand across multi-channel consumer touch points; • Adaptation of global brand communication for local guidelines; • Developing e-content product portfolio • Media planning (KPI: brand reach increase by 15%) • SMM (website traffic increase by 15%. Social media traffic to website consisted 18%, brands’ reach increase by 20%)
- Июнь 2015 – декабрь 2015
- 7 месяцев
Intern in Purchasing (Marketing and advertising)
BOSCH
http://www.bosch.ru
Household Appliances, Electronics, Climate Control Equipment (Manufacturing), Household Appliances, Electronics, Climate Control Equipment (Promotion, Wholesale), Retail Chain (Electronics, Household Appliances)
Обязанности и достижения:
• Price negotiation • Holding tenders • Market analysis
- Июнь 2014 – август 2014
- 3 месяца
Intern in creative department (client-Philip Morris)
Leo Burnett
Marketing, Advertising, Designer, Event and PR Agencies
Обязанности и достижения:
• Creative concepts creating, • Copywrite of creative concepts, scenarios for commercials, • Designing POSM, package design.

Образование

- Высшее образование
- 2018
Digital Business School (prev. International Higher School of Brand Management and Marketing)
Факультет: Digital marketing
Специальность: Digital marketing
- Высшее образование
- 2017
Российский экономический университет им. Г.В. Плеханова, Москва
Факультет: Marketing
Специальность: Management
- Высшее образование
- 2016
Laurea University of applied sciences (Hyvinkaa, Finland)
Факультет: Business Administration
Специальность: Business Administration

Обо мне

Дополнительные сведения:

Digital Marketing, Project management, Media Planning, CRM, Управление интернет-проектами, Analytical skills, Data Analysis, Power BI, Unit economy, Google Analytics