Marketing manager, Senior brand manager, Brand manager

Была больше месяца назад

По договорённости

45 лет (родилась 16 октября 1980), не состоит в браке, детей нет

Минск, готова к переезду: Москва, Алматы

Занятость

не указано

Гражданство

Беларусь

Контакты

Телефон

Почта

Будут доступны после открытия

Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 10 лет и 11 месяцев

- Сентябрь 2013 – сентябрь 2014
- 1 год и 1 месяц
Senior Brand Manager, Media Manager
Danone Belarus, Минск
Обязанности и достижения:
- Marketing strategy development and execution: Long-term, Short term - Research: retail, consumer Brand Health tracking (brand image, purchase (frequency and penetration), advertising tracking) - Dealing with Creative, Media and BTL Agencies - Responsible for Media (TV) strategy development and execution (buying, placement). - 1 direct subordinate
- Январь 2012 – сентябрь 2013
- 1 год и 9 месяцев
Senior Brand Manager Belarus and Moldova
Wrigley Belarus, Минск
Обязанности и достижения:
- Marketing strategy development and execution (trade marketing and brand strategy) in Belarus and Moldova (1 subordinate - trade marketing specialist). Leadership team member. Chewing gum + confections portfolio.
- Январь 2004 – январь 2012
- 8 лет и 1 месяц
Brand Manager
Wrigley Belarus, Минск
Обязанности и достижения:
- Formulation of marketing strategy - portfolio management - Analysis of competitive environment and making recommendations - Determining Media objectives and strategies, managing the execution of media strategy - Composition, selling-in, defense, and control of Brand support budgets - Trade Marketing: merchandising strategy and standards development and control - Trade Marketing: development of scheme of working with trade equipment and POS (planning, order, storage, delivery, new types working out) - Purchase experience: Media services, trade marketing, research services Other: - Consumer promos (samplings, degustations, advertising games) - Communication and control the process of hygienic registration and certification - Sales team support (presentations for negotiations, training on marketing purposes)
- Ноябрь 2003 – январь 2004
- 3 месяца
Contry Manager Assistant / Marketing Coordinator
Wrigley Belarus, Минск

Образование

- Высшее образование
- 2008
CIM (The Chartered Institute of Marketing)
Специальность: Level 6, Professional Diploma in Marketing
- Высшее образование
- Дневная/Очная
- 2002
Белорусский государственный экономический университет
Факультет: Международных экономических отношений
Специальность: Экономист (управление внешнеэкономической деятельностью)

Обо мне

Дополнительные сведения:

11 years of experience with FMCG on trade marketing and brand management positions. Marketing strategies development and execution, managing portfolio of several brands simultaneously. Full marketing mix. Consumer research and category analysis (focus groups, quantitative research; brand health analysis; retail audit (ACNielsen) Trade marketing: merchandising strategy development, BTL, POSM & trade equipment Purchase experience: media tenders, trade marketing needs. Strategic cooperation with media, creative agencies. People management. Year ago had to involve in family business and took career break. Now looking for opportunities to resume working as an employee in marketing with a multinational company within RU, BY, KZ region.