Резюме № 48693605
Обновлено 16 июня 2020
Обновлено 16 июня 2020
Руководитель проектов. Маркетинговые исследования
Была больше месяца назадСоискатель скрыл дату рождения
Москва
Условия занятости
Полная занятость
Стандартный график
В офисе/На объекте
Гражданство
Россия
Контакты
Телефон
Почта
Фото, имя и контакты доступны только авторизованным пользователям
Опыт работы 18 лет и 4 месяца
- Апрель 2015 – работает сейчас
- 10 лет и 9 месяцев
Projects manager
TNS Россия, Группа компанийMarketing, Advertising, Designer, Event and PR Agencies, Consulting ServicesОбязанности и достижения:
Innovation and Product Development department. (Quantitative). Responsibilities: • Client negotiations, support in business issue clarification; • Developing methodology and research design; • Managing projects; • Generating applicable insights and recommendations for actions based on research results and deep consumer and market understanding; • Preparation of reports, short & executive summaries, presentations; presenting final results, workshops, Q&A; • Educating and coaching junior team members, interns; • Leading expertise on methods, solutions and tools; consulting clients and colleagues, running regular education and knowledge sharing on appropriate methods; Achievements: - Successfully promoted research ideas and research designs to the Clients; - Became skilled in storytelling and executive summaries. Winner in internal TNS program “Signature in action” (category “Best growth summary”); - Effectively managed complex (Qual+Quant) projects, multy-stage and international projects; - Have adapted and integrated the new approaches into TNS solutions portfolio in Russia. As result the projects become became about 2 times more time-cost efficient; - Leveraging company’ expertise in area of pricing studies and solutions based on conjoint methodology advanced with behaviour economy understanding, buying habits and drivers; - Got the global accreditation for running concept tests and volume estimation studies resulting in reduction of project costs and timings and growth of clients satisfaction. Experienced in: Pricing research & Opportunity Mapping, Gain&Losses, Portfolio assortment optimization, Product tests and development, Sensory tests, Pack tests, Concept tests, Idea screening, Consumers/needs/ market segmentation, Volumetrics, Brand tracker, Brand launch monitoring, SML, Shopper behaviour, Efficency evaluation of: layout, posm, seller advice on brand funnel, UX, U&A studies and so on. Expertise on markets: Cosmetics, tobacco, pet food, alcohol, dairy, farma, banking, other FMCG- Июнь 2011 – апрель 2015
- 3 года и 11 месяцев
Projects manager
TNS Россия, Группа компанийMarketing, Advertising, Designer, Event and PR Agencies, Consulting ServicesОбязанности и достижения:
• Full immersion to new category: FMCG (tobacco) Development of relations with Client; • Leading research and analytical support to brand marketing, R&D, Insights teams in their daily business decision-making process, as well as providing research background for marketing strategy and future portfolio development; • Consolidation of market data and different research results for providing more solid results and applicable insights; • Leveraged development and launch of several new products; • Have gained the experience of trends watching; market knowledge accumulation & close work with the client for solving his/her business tasks.- Сентябрь 2007 – май 2011
- 3 года и 9 месяцев
Head of research department
Обязанности и достижения:
• Development and implementation department’s business plan, budget planning and efficiency management; • Building and developing team & business processes; • Managing and developing relationships with key and new clients; • Preparation of research proposals, including study design & budget calculation; • Project management from the set-up stage to the final presentation. Achievements: Career development within company starting from Assistant position in Department of telecommunications and online research to Head of Department of services and non-food retail Experienced in: Mystery Shopping, NPS loyalty study, SSI sale/service consumer satisfaction study, Ad-test, Brand Image Monitoring Expertise on markets: mobile communication, banking, automotive, construction materials, catering
Условия занятости
- Подходящие условия занятости
Полная занятость
Стандартный график
В офисе/На объекте
Образование
- Высшее образование
- 2006
Факультет: Sociology and Social InformaticsСпециальность: Sociology
Обо мне
Дополнительные сведения:
I have vast experience in working for research agency. With some clients we built close collaboration thus I have got closely acquainted with various business processes on the side of ‘the client’. This experience has made me realize that I would like to be a part of this process, too, and has driven me to the search of a proper position in the big company in Research or Marketing department.
I am responsible and easy-learner, attentive to details and capable of multi-task work. I have rather independent style of working though I can be a good team player. I have experience in management of working groups and pronounced skill of leadership.
My previous job was principally associated with management of quantitative research projects of different types (brand health and advertisement trackings, adhocs, prcing stratagy, prodict developing and renovetion, UX, desk researches, client’s satisfaction studies). Some of my projects were completed in close collaboration with qualitative department.
I have run numerous projects for for IT, FMCG, Heath & Beauty, Automotive, Banking and Retail markets. Moreover, I have developed good presentation skills in both English and Russian languages.
Currently I am looking for interesting and challenging job that will help me to realize my ambitions and contribute to business growth by defining the consumer insights, benefit territory and targets in the context of the strategic business opportunities.
Маркетинговые исследования, Project management, Presentation skills, Consumer insights, Analytical skills, Marketing Analysis, Negotiation skills, Teambuilding, Market Research, Behavioral economics, MS Office Excel, Word, PowerPoint, SPSS, Sawtooth, Nielsen database
Иностранные языки
- Английский язык — cвободное владение
Фото, имя и контакты доступны только авторизованным пользователям
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