Обязанности и достижения:
12.2007 - 11.2009, Leading international pharmaceutical company
Medical/Pharma
National Sales Manager
Responsibilities:
- Territory Management FF, allocation and relocation according business requirement
- Elaborate strategies for business development. Identify the best opportunities for investment, assess potential of the assigned territory.
- Preparing Individual Sales Target for each subordinates
- Segmentation and Targeting, CRM planning and controlling.
- Analysis of team performance in the region, team performance planning
- Create sales strategy to achieve volume, market share and profitability goals.
- SFE projects developing and implementation.
- Preparing Individual Professional Development Plans for regional managers
- Training regional managers and medical representatives, coaching
- Control of Key Performance indicators in the region
- Leading regional meetings
- Organizing large-scale marketing events (launches) in the regions.
- Working with distributors and pharmacy chains
- Implementing large-scale projects (tenders, conferences, exhibitions and others) together with other departments
- Relationship with OLs in and Health Care authorities.
- In subordination: 5 regional managers and 48 medical representatives
Key achievements:
- Plan implementation during the 1st half 2009 – 110%
- Plan overdid in 2008 – 137% (the best performer)
- Moscow Team Restructuring and built strong professional team
05.2003 - 12.2007, Leading international pharmaceutical company
Medical/Pharma
Regional Sales Manager
Responsibilities:
- Business development in new regions (Central Federal Region and Moscow RegionalManaging four teams: CV team, RITA team, CNS team and Hospital team
- Development of Market Strategy of the regions
- Controlling and Implementing Marketing Programs
- Market analysis
- Control of A&P Budget
- Recruiting
- Coaching-
- Organizing work of medical representatives in the regions, prioritizing and teambuilding
- Working with distributors and pharmacy chains
- In subordination: 14 medical representatives and 1 regional manger.
Key achievements:
- Annual sales growth (cardio, pulmo, gastro, anesthesiology, antibiotics,
Psychiatry, Oncology) higher than targets.
- Plan overdid in 2007 – 141%
- Plan overdid in 2006 – 158%
- Plan overdid in 2005 – 167%
- Plan overdid in 2004 – 171%
- Plan overdid in 2003 – 237%
- Building a strong sales team (from 3 to 14 Reps)
- Relationship with OLs in Moscow Region and Central Federal Region and Health Care authorities