Обязанности и достижения:
Business Strategy:
• Responsible for planning execution of all LEGO Company commercial activities for all accounts on given Area
• Development of sales strategy, sales plan and budget, establishment of sales targets and goal, full P&L responsibility
• Development and follow up on branch office specific Customer Business Plan (Distributor, Area)
• Monthly sales analysis (SAP data) Sales to Clients, Consumer Sales
New Channels development:
• Created Hypermarket/Supermarket Strategy, 2008 -2010 (start up)
• Internet trade Strategy, 2009 - 2011
• Regional Business expansion, increase market share
• Driving and implementation of sales and marketing campaigns
• Analysis of the market and competitors, collect and analyze market dynamics, competitors’ activities
Customer relations:
• Establishment of long term solid personal relations with customers
• Management of existing customer base, new opportunities, daily relations, ensure high level of customer satisfaction.
• Creation of bonus scheme for all clients
• Strengthening relations with distributors, overall assistance in developing their business, active use of distributors feedback
People management:
• Hiring of sales personnel
• Establishment of priorities for sales force
• Coaching of Distributor Sales Force
• Creation of motivation schemes and development plans