Project Manager / Strategy / Marketing

Была больше месяца назад

По договорённости

Соискатель скрыл дату рождения

Москва, удаленная работа, готова к переезду

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Гражданство

Россия

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Опыт работы 5 лет и 3 месяца

- Ноябрь 2020 – ноябрь 2021
- 1 год и 1 месяц
Business Development Manager
Tiny Associates
Tiny Associates is innovative skincare & wellness brand combining the power of science, chemistry, and sustainability. Launching in Sweden in Q4 2021.
Обязанности и достижения:
Designed a research-based brand strategy to identify and evaluate opportunities and risks for the brand’s positioning. Evaluated current market/industry development and research potential competition leverage. Coordinated development of brand's identity, researched brand's concept perception on the group of beta-testers. Product Development: Communicated with the Formulation & Regulations teams regarding key product concept to be implemented by seeking relevant ingredients and solutions. Coordinated products' formula according to key markets’ Cosmetic Regulations, including EU, USA, Canada, ASEAN and UAE. Sourced innovative and sustainable primary and secondary packaging solutions. Managed communication with key partners, timeline, deadlines and budgets. Marketing Strategy: Identified key markets for initial launch and coordinated key marketing activities, including an exclusive collaboration with a partner in Fashion Industry. Planned brand's launching strategy concerning launching the brand in various offline and online retail platforms in Scandinavia and South Korea. Market Expansion: Managed preparation for importation process to key markets, including EU and South Korea. Managed communication and negotiations with potential 3PL, customs and distribution partners.
- Сентябрь 2016 – октябрь 2020
- 4 года и 2 месяца
Business Development Strategy Manager
G3 Partners
http://www.g3partners.asia
Based in Seoul, G3 Partners is one of the first marketing & communications agencies helping startups and corporates launch and promote innovative products/services beyond their home markets.
Обязанности и достижения:
Coordinated project launch for ‘Nivea NX Accelerator’ (Beiersdorf) with scouting & recruiting beauty/tech startups to join the program (20 Korean startups selected). Worked on market research, analysis, and positioning to identify opportunities for the program’s concept, collected data to create Beauty Tech Report with an in-depth overview of retail/beauty/tech innovation scene in South Korea. Coordinated a wide range of marketing and communications strategy projects for the compelling new market launch of South Korean skincare brands: managed projects’ scope, strategy, communication outlines, public & media relations, and other marketing initiatives. Supported International corporations in their business development, scouting, marketing, and promotional activities in South Korea. > Some of the clients: Chanel, Swiss Post, Beiersdorf, Korea International Trade Association, Center for Creative Economy & Innovation, Korea Creative Content Agency, Korea Institute of Startup & Entrepreneurship Development. Worked with multi-functional teams to develop commercial strategies, manage & support the implementation of strategy/marketing initiatives and setting up new approaches and processes to drive commercial execution for our clients’ projects. Successfully organized, promoted & executed more than 50 internal and external events. Some of the clients: Korea Creative Content Agency, Swiss Post, National IT Industry Promotion Agency. Локация - Сеул, Южная Корея

Образование

- Магистр
- Дневная/Очная
- 2015
SolBridge International School of Business
Факультет: International Business & Management
Специальность: MBA
- Бакалавр
- Дневная/Очная
- 2013
SolBridge International School of Business
Факультет: International Business & Management
Специальность: International Marketing

Обо мне

Дополнительные сведения:

Market Research Project Management International Business Development Global Strategy Strategic Planning & Analysis Concept Innovation Open Innovation Investor Relations Industry Trends & Insights ESG Product Strategy Development Sustainable Solutions Sourcing (Packaging & Ingredients Materials) New Market Entry Support Startups Equity Investments Adobe: Photoshop, Illustrator, InDesign, Lightroom, Premier Pro Google: Analytics, Tag Manager, Data Studio Facebook: Business Manager, Pixel Microsoft Office: Word, Excel, PowerPoint