Обязанности и достижения:
- Preparation and realization of sales plan within main Distributors channel (Special Offers for each of top-10 customers)
- Securing accounts’ sell-through both by categories (15 in total) and on the SKU level
- Create selling propositions to accounts, according to accounts categories sales.
- Presenting of new collections to Key Dealers and Sporting goods retailers (Sportmaster, InterSport and Decathlon, Lamoda, Wildberries, Sapato, Ozon)
- Product Range Presentation for all accounts (inclooding Key Accounts and Distributors)
- Coordination of customs budgets (per season, quarter, year)
- Translating brands strategy to accounts buying managers and marketing managers
- Creating products promo and marketing strategy (ex VTB United League, Kremlin Cup, Kazan Universiade)
- Creating accounts sales team motivation program
- Holding product trainings for accounts and accounts salesforce
- Managing replenishment activities by working with the accounts’ stock and managing history of sales
- Coordinating supply chain of the product from Warehouse to client store
- Developing future business opportunities and commercial conditions for Wilson Key Accounts and Dealers, according to category sales and market analysis. As a result special conditions for TOP Clients, ex Torres Sport (Team Sport Dealer) increased 100%, Raketlon (Badminton, Strings and Tennis Ball Dealer) increased 50%, Tennis World, Pro-Tennis and Tennis Day increased 30%)
- Creating products offers inline with Wilson strategy (focusing on margin, PGP and other indicators)
- Searching for new Business Opportunities on the Apparel and Footwear market. As a result such well known companies as Wildberries, Lamoda, Sapato became Wilson accounts (At the current moment Wildberries is the main Apparel and Footwear account)
- Uploading accounts orders into sales portal
- Selection and ordering of POS materials for clients, coordinating of POS placing (All Sales Points in Moscow has Wilson Pos Materials, 7 Sales Points has Red Wall, 4 Sales Points has Shop in Shop)
- Negotiations with Tennis Centers (already sponsoring International Tennis Academy, 2 other