Marketing manager

Был больше месяца назад

150 000 ₽

58 лет (родился 07 апреля 1967)

Москва, готов к переезду

Занятость

полная занятость

Гражданство

Украина

Контакты

Телефон

Почта

Будут доступны после открытия

Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 22 года и 6 месяцев

- Сентябрь 2013 – май 2016
- 2 года и 9 месяцев
Brand Manager
Pro-Pharma LLC (Kyiv)
Обязанности и достижения:
Brand Manager OTC (Digestion, Vein Care, Lice Control, Female Hygiene, Joints' Health)
- Апрель 2012 – сентябрь 2013
- 1 год и 6 месяцев
Project manager
Pro-Pharma LLC (Kyiv)
Обязанности и достижения:
Project manager `New Launches and Promo Offers' + Brand Manager OTC Managing the commercialization and launch stage for all new OTC SKUs. Trade promotions for pharmacy chains and wholesalers.
- Ноябрь 2009 – апрель 2012
- 2 года и 6 месяцев
Brand manager
Pro-Pharma LLC (Kyiv)
Обязанности и достижения:
OTC Medicines, Dietary Supplements, Pharmacy Cosmetics. Categories / Brands: Digestion (Sorbex, Hair Care (Alloton, Body Care (Rominale), Anti-Age (Suage) * Tactical planning and supervision of the promotional activities by brands. * Preparation of Field Force cycle campaigns. * Consumer research and development of new products. * BTL-programs for consumers and pharmacies. * TV/Public press and Web activities. * Packaging and POSM development. * Product trainings and presentations. * Double calls with representatives.
- Апрель 2007 – ноябрь 2009
- 2 года и 8 месяцев
Head of the Marketing Department
Advivo LLC (Kyiv)
Обязанности и достижения:
Managing the promotional programs and services requested by pharmaceutical companies (BTL/ATL programs, incl. part-time reps/consultants/promoters, conferences, printing materials, creative concepts, POSM, Web-projects, consulting).
- Апрель 2006 – январь 2007
- 10 месяцев
Marketing coordinator
EU Pharmacia Sp. z o.o. (Kyiv)
Обязанности и достижения:
Representative office in Kyiv of the Polish-American pharmaceutical company. Marketing Coordinator in Ukraine. Brands: Ibuprom (Pain-killer), Gripex (Cold'n'Flu). * Development of the OTC portfolio, incl. annual action/finance planning for ATL/BTL; * adaptation of video spots. Supervision of tactical TV planning; * adaptation/creation of POS/printed materials; * promotions with distributors, pharmacies and special offers for final consumers.
- Июль 1998 – март 2006
- 7 лет и 9 месяцев
Product manager
Berlin-Chemie AG
Обязанности и достижения:
Berlin-Chemie AG (Menarini Group), representative office in Kyiv (Ukraine) (a German-Italian pharmaceutical company). Brands (OTC): Fastum Gel, Lioton 1000 Gel, Falimint, Bromhexin BC, Flavamed, Mezym, Espumisan: * Participation in corporate planning process (annual budget, sales forecasts, P&L preparation and analysis); * Formation of future of OTC portfolio (incl. Strategic planning) * adaptation of package design; * recommendations for price; * development of local marketing/promotional strategy and tactics; * preparation of Field Force training manuals and presentations; * sales/expenses' forecast and control; * development (adaptation) of merchandising program and standards (incl. POS ideas and usage); * promotional contest targeted to encourage the Front desk pharmacy staff; * development of promotional materials (printed visuals and gifts), supervision of suppliers; * analysis of secondary sales data; identification of sales targets for Field Force; season sales promotions for patients and wholesalers (pharmacies); * product presentations (personal and written with audio/visual elements);. * analysis of competitive products and their activity (incl. specific market retail reports by IMS); * briefing the agencies for advertising campaigns/promotional events; experience in making pitches for media service; selection of relevant media set (press, outdoor, radio); * studies of consumer attitudes and preferences (tests for TV commercials and storyboards, package, price studies); * event marketing (sport sponsorship and events).
- Июль 1995 – июль 1998
- 3 года и 1 месяц
Product Manager
SC Johnson (Украина)
http://www.scjohnson.com
Бытовая химия, парфюмерия, косметика (продвижение, оптовая торговля), Бытовая химия, парфюмерия, косметика (производство)
Обязанности и достижения:
Product Manager. Category/brand management for Air Care (Glade), Furniture Care (Pronto), Insect control (Raid), Toilet Care (Toilet Duck) and Fabric Care (Jubilee, Delicate, Shout) products in Ukraine: * Consumer researches, sales/expenses forecast and control, development of marketing/ promotional tactics, registration of products, recommendations and development of package design; * briefing the advertising agencies and supervision of advertising campaigns on TV and public press, TVC production + financial issues; * cost-saving projects; * trade promotions; * BTL events, incl. exhibitions and consumer promotions on big holidays; * short-term experience as a Logistic Manager.
- Март 1995 – июль 1995
- 5 месяцев
DTP Designer
Torg-Top Ltd
Обязанности и достижения:
Development of design for express printing: business cards, booklets, leaflets, etc.
- Март 1994 – февраль 1995
- 1 год
Account Manager
Fantasy Ltd
Обязанности и достижения:
Search for new clients, work with briefs and control of orders' realization.
- Октябрь 1993 – февраль 1994
- 5 месяцев
Client service manager
Original Ltd
Обязанности и достижения:
Project development for City telephone Directory: control of agents' network, building the database of businesses in Kyiv, layout of the Directory, etc.

Образование

- Высшее образование
- 2001
International Management Institute
Факультет: Modular educational program
Специальность: Master of Business Administration
- Высшее образование
- 1998
The Chartered Institute of Marketing
Факультет: Modular educational program
Специальность: Marketing
- Высшее образование
- 1993
Ukrainian Commercial College
Специальность: Advertising
- Высшее образование
- 1993
The Institute of Cybernetics
Факультет: Medical Informational Systems
Специальность: Management of medical data
- Высшее образование
- 1991
Kiev State University
Факультет: Physics
Специальность: Education in Physics and Mathematics

Обо мне

Дополнительные сведения:

Multi-vector experience focused on marketing and advertising Медиапланирование, Продвижение бренда, Планирование рекламных кампаний, Интернет-реклама, Анализ бизнес показателей, Управление бюджетом, Планирование маркетинговых кампаний, Маркетинговые коммуникации, Маркетинговые исследования, Управление командой, Управление проектами, Маркетинговый анализ, Организация мероприятий