Москва
Резюме № 37993400
Обновлено 12 февраля 2017
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Marketing manager

Был больше месяца назад
По договорённости
38 лет (родился 07 декабря 1987), cостоит в браке, есть дети
Москваготов к переезду: Казань, Ярославль
Условия занятости
Полная занятость
Стандартный график
В офисе/На объекте
Гражданство
Россия
Контакты
Телефон

Почта
Будут доступны после открытия
Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 18 лет и 10 месяцев

    • Октябрь 2010 – работает сейчас
    • 15 лет и 3 месяца

    Head of Marketing

    TransTeleCom. North, North-West, West subsidiary: federal telecommunication company, TOP-4 leading Russian Internet-providers. Markets: b2c, b2b.

    Обязанности и достижения:

    Responsibilities: • Elaboration and implementation of the marketing strategy for the company (product, sales, communicate and price strategies). Responsibility for results of all marketing-mix parts. • Planning investment strategy of the retail market development, generate targets for all new and existing projects. • Creating a system of indicators for the internal and external environment of the company, introduction of operational proposals to change actions on a regular basis. • Targeting long- and medium-term planning of sales for all territories based on internal and external environment; control the results, bolstered staff motivation. • Preparation and evaluation of projects to enter new markets / new product introduction / development of existing products and services. • Assessment of the current services provided and gave rationalization for the introduction of new products and services. • Analysis of consumer preferences and product benchmarking. • Profitability management (analysis services profitability, analysing competitors' pricing policies, pricing, discounts, etc.). • Sales forecasting and identification of the most effective marketing channels. • Development of brand TTK’s strategic presence throughout the territory. • Planning, development and production of advertising campaigns, analysing performance, optimization of budget on advertising and PR costs (from design to deliver to the consumer). • Regulation business processes to the updated marketing structure aligning with the global strategy of the company. • Preparation reports of researches results and making presentations on entering to new markets or change behaviuor in the market strategy. • Active participation in project teams on sales development, customer service and to improve the quality of network services. Achievements: • Created an updated marketing structure in the company, built all business processes and established a successful team “from scratch”. • Have implemented a marketing strategy by which subsidiary revenue for 5 years has increased from 70M up to 850M rubles. • Increased market share of broadband access to the Internet by more than 22%, with sales growth in 4 years from 350 new users per month up to 5000. • Carried out full-fledged assessment of appeal markets which lead to investment planning for the company's entry into markets more than 20 new cities (an increase of 60% OIBDA) • Have implemented some of flagship advanced services of the company, generating average monthly increase of 10% to revenue on the half-year horizon. • Prepared and defended a new development strategy for 2016 to reflect changes in market conditions and consumer preferences. • Empowerment: from February 2015 – West subsidiary, from March 2013 – North-West subsidiary. My responsibility was to change the structure of marketing activities and establish new marketing and sales strategies for new sales territories.
    • Июнь 2009 – октябрь 2010
    • 1 год и 5 месяцев

    Chief of Marketing Department

    "Absolut" Holding. Production of spare parts for trucks, technological rigging and innovate LED production. Responsibility – all Russia. B2B-market., Ярославль

    Обязанности и достижения:

    Responsibilities: • Organizing a “from scratch” Marketing Department within the company. Implementation of a marketing planning system, monitoring and control over the organizations performance. • Assessment and analysis of the market to justify the launch of new brands (segments: production and trade in the b2b market, an innovative product (led equipment), and establishment of a joint venture). • Conducting qualitative and quantitative research (customers, competitors, market trends). • Internal evaluation and analysis (financial metrics, sales, products, active customer database etc.). • Formation of commercial parts of projects to develop new products, pricing, assortment expansion. • Analysis of the current and potential demand and development trends of various segments of the market. • Evaluation strategic initiatives for company’s business development. Achievements: • Lined up the telemarketing system to market analysis and sales development. Have increased customer base by 150%. • Conducted a full-fledged research to launch 12 new products. • Evaluated and substantiated a conclusion to launch into market the brand led lamps "LumenPRO" and brand auto parts "YZTO-Avto". Led launching process. • Was the ideological inspirer of the implementation of CRM system and sales channels development. For the first 4 months I worked as a Marketing Manager and then created a Marketing Department under my leadership.
    • Январь 2010 – май 2010
    • 5 месяцев

    Product Manager in Russian region

    MBB Group (Czech Republic). Production of technological rigging, vendor tools from Europe.

    Обязанности и достижения:

    Responsibilities: • Development of the marketing strategy for a new product on the Russian market. • Investigated product positioning in the new market and communication system with consumers. • Creating a new brand for the Russian market. • Establishment of a target range. • Initiating activities to increase competitiveness and promote the product. • Identify focused distribution channels. Analysis of distribution.
    • Март 2007 – май 2009
    • 2 года и 3 месяца

    Менеджер проектов и менеджер по рекламе

    Медиа-Р (агентство Интернет проектов), Ярославский Бизнес журнал (федеральное Бизнес издание). Начальный опыт., Ярославль

Условия занятости

  • Подходящие условия занятости
Полная занятость
Стандартный график
В офисе/На объекте

Образование

Обо мне

Дополнительные сведения:

Key skills Professional in the field of elaboration and implementation of the company’s marketing strategy. • Determining the global strategy of a company in relation to its product, sales, marketing communication and pricing policies. • Implementing changes based on result driven goals on a macro- and micro-level within a company. With results based on key performance metrics. • Evaluating potential return on investment for new products or markets. Responsible for the projects resulting. • Providing sales forecasting, demand and market trends. I am able to make quality presentations of results. • Analysing results from qualitative and quantitative marketing research, consumer and competitor analysis. • I have an analytical mindset, resistance to stress, orientation to result. Key experience • Managed the marketing department for an IT-company in more than 30 cities of the Central and North-West regions. • Built marketing strategies for companies at the stage of rapid growth. Managed changes and updates to strategies once they reached the market saturation stage. • Carried out project investment planning, executed investment projects for the launching of new products, for entry into new markets and current development. • Performed assessment of target markets and feasibility of entry into new markets. From search capabilities to protect proposals. • Conducted full-scale marketing researches of consumers and competitors. • Provided market segmentation, researched market opportunities and potential risks. • Managed marketing analytics (internal and external) with development of change actions. • Led optimization business processes of marketing operations in companies.

Иностранные языки

  • Английский язык — разговорный

Водительские права

  • B — легковые авто
Фото, имя и контакты доступны только авторизованным пользователям
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