Обязанности и достижения:
• Maintaining effective online / offline advertising campaigns - planning and implementation of advertising activities (ATL, BTL);
• Web analytics, advertising effectiveness analysis instruments (YA metrics, Google AdWords);
• Making of reports, presentations, surveys, identification of market trends;
• Monitoring sales performance of the company - statistics collection, analysis. Competitors monitoring and reporting;
• Media planning, working with PR agencies- writing articles, press releases, publications in professional magazines;
• The formation and enforcement of the marketing budget;
• Product promotion for external markets, interaction with the agency network;
• b2b companies attraction and development the dealer network loyalty, joint activities and advertising campaigns;
• Regional and international presentation of the company and products, exhibition organization (SAIE Building 2016 (Italy), Nant House Building 2016 (France); speech in Russian trade mission (Denmark)*
• Preparation of representative materials for top management;
• Deal with contractors: tenders, the commission procurement activities, etc..