Marketing manager, Brand consultant, Creative manager

Была больше месяца назад

По договорённости

44 года (родилась 24 апреля 1981), cостоит в браке, есть дети

Москва, готова к переезду

Занятость

не указано

Гражданство

Россия

Контакты

Телефон

Почта

Будут доступны после открытия

Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 24 года

- Март 2010 – работает сейчас
- 15 лет и 9 месяцев
Client Service Director
Cocoon Group, Москва
Обязанности и достижения:
International branding agency in Moscow, headquarter based in Prague, Czech republic. Clients: Coca-Cola, Hochland, Multon, SAB Miller, Heinz, Nestle, Pernod Ricard, EFES, Transkreditbank. Packaging, POSm, consultancy on re-branding, Brand book, Brand activation, Brand launch, Brand space, Naming, strategical support of projects, Positioning development, Insights creation. Teams' supervision, strategical thinking. "Big idea" integration into different communication channels. Proposals preparation for projects and tenders, documentation and financial issues handling. Being deputy managing director for several months was responsible for total team supervision, motivation, office administration, reporting to head office.
- Январь 2006 – февраль 2010
- 4 года и 2 месяца
Руководитель отдела маркетинговых коммуникаций
Цезарь Сателлит, Москва
Обязанности и достижения:
Head of marketing department. Reported to Managing director. Budget control, marketing research, communication strategy development, media support organizing, ad campaigns, pr activity, POS & other visual materials. Developed new web site. Co-events with Auto-dealers & representatives. Main partners - BMW, Audi, Mercedes, Toyota. + Bentley, Maserati. Special events, test-drive, racing organization with satellite systems installed into cars, showing speed, distance etc. Regional events, trade marketing programs in cooperation with dealers. Participated in MS Axapta and ISO 2000 standards implementation in the company, marketing & client service, call centre modules. Launch&marketing of new service (property' security) & repositioning of Cesar brand.
- Январь 2004 – январь 2005
- 1 год и 1 месяц
Старший копирайтер
ACG , Москва
Обязанности и достижения:
- Strategic analysis of clients brief, briefing and supervision of team: copywriter, designer, art-director. Created slogans, brand names, ad texts, creative concepts, radio/TV/outdoor ad for all-known russian and international brands in retail, bank, pharmaceutical, FMCG sectors etc. Key clients: Intersport, ОBI, Robert Bosch, Le futur, Банк Москвы, Росбанк, Супрастин, Связной, Техмаркет, Полтина, Луксойл, Лента - Developed marketing strategy for small retail chain, sports goods. Developed WEB site concept, ad campaign in Internet, trade marketing programs, in-store promotion concepts. Number of shop visitors increased by 30 %. Sales increased by 15% up in 3 months period. - As producer worked on projects for GUM (retail), Olma (banking), Mango (telecom), Independent Media (media).
- Январь 2003 – январь 2004
- 1 год и 1 месяц
Координатор по маркетингу
Тинькофф, Москва
Обязанности и достижения:
Participated in all marketing activities. Negotiations, TV-advertising, sponsorships, strategic partnerships, Oliviero Toscani (ex-creative Benetton creative director) ad campaigns briefing and co-operation. Took part in new brand launch (ZOOM). NTV channel cooperation: Factor straha sponsorships, Alexandr Gordon program sponsorship management. Web site development. Ad campaigns set-up & monitoring: complex mechanics development with main prizes sport' cars (Mercedes, Daimler Chrysler - partner) and Milano shopping tours (touristic agency - partner). Reported to Marketing director Samvel Avetissian.
- Январь 2001 – январь 2003
- 2 года и 1 месяц
Project Manager
IMS, Москва
Обязанности и достижения:
·Business Development&Marketing project: Press-contacts. Organized corporate events. Prepared company Sales presentation and presented to new clients. Sales letters preparation and e-mailing. ·Digital project: Proposals to Clients on Internet-marketing. Projects handling. www.tchibo.ru, www.mypetstop.com, www.slim.ru, www.fantasyfootball.ru ·Training&Development project: Management trainees’ recruitment. Organized multi-step recruitment campaign. Assisted in trainings preparation and conducting. Took part in Appraisal procedure implementation. ·Took part in agency restructuring project ·Key Clients: Tchibo, Mars, Roche, Sun Interbrew