Marketing Executive / Специалист в области маркетинга

Был больше месяца назад

По договорённости

57 лет (родился 11 апреля 1968)

Королев

Занятость

не указано

Гражданство

не указано

Контакты

Телефон

Почта

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Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 11 лет и 6 месяцев

- Октябрь 2015 – апрель 2018
- 2 года и 7 месяцев
Marketing Executive / Head of marketing and advertising Department
ARTI-Zavod, JSC, Москва
http://www.arti-zavod.ru
Respiratory Protection Equipment (Military, First Response, Police, Industrial)
Обязанности и достижения:
Duties / Skills: * Marketing budgeting; * Maintenance of advertising campaigns; * Web Creation and administration of Web-sites, SMM; * Exhibition activities in Russia and abroad; * Creation of presentation materials; * Corporate identity; * Development of advertising and information materials; * Organization of foreign delegations visits at ARTI-Zavod; * Organization of international business trips. Achievements / Key results (over the past year): o New Corporate Identity (Brand Book), o New Web-site www.arti-zavod.ru o The key product’s catalogue in English (own hands); Spanish, French and Arabic (Translation Agency). o Two Russian and two foreign exhibitions (IDEX2017, UAE and SITDEF2017, Peru). o Visit of potential partners’ delegation (UAE) for acquaintance with the possibilities of Production Site. o Preparation of the Contract with UAE military Department, preliminary negotiations with the Military attach of Egypt and the Vietnamese Embassy in Moscow (Security Dept.)
- Октябрь 2007 – октябрь 2015
- 8 лет и 1 месяц
Head of marketing and advertising Department (4 staff)
ARTI Group, Moscow (3 plants: ARTI-Zavod, JSC, ARTI-Rezinoplast, JSC, TAGAT, JSC), Москва
http://www.tagat.ru
Respiratory Protection Equipment (Military, First Response, Police, Industrial), Galvanic& Electroplating Equipment, Rubber seals for PVC windows.
Обязанности и достижения:
Duties: Marketing in full. For 8 years, twice forming the Department, three years alone. Developing and implementation of strategic marketing plans and tracking results. Assistance in the development and introduction of new products and marketing concepts in conjunction with the Sales and R&D. Launch of 1 new product category, 2 new TM's, more than 40 products. Leaflets, Brochures & Catalogs, Promotional Activities, Exhibitions (in Russia and Europe), Copywriting, Stuff Educational materials, Marketing analytics, Representation in Manufacturers’ Organizations, labels and packaging, dealer conferences and other events.
- Июнь 2005 – апрель 2006
- 11 месяцев
Marketing Director (marketing Department: 2 stuff)
APK ProdStandart (Azarovo Meat-packing plant), Kaluga, Калуга
Food Industry: Meat products (sausages, delicacies, semi-finished Meals)
Обязанности и достижения:
Duties / Skills: • Product & Brand portfolio managing and development (new flankers launch within existing brand portfolio), Marketing Planning & Budgeting; • External & Internal Data analyzing (retail audit, demand forecasting, competitive analysis); • Products’ quality level Monitoring and competitive comparison; • 2 new TMs’ launch (assortment, design, pricing, distribution channels, advertising campaigns); • Marketing-Activities: BTL (acts, lotteries, coupons, gustative tests in P.O.S., promotional gifts, P.O.S.M.), ATL (media, outdoor advertising): from briefings to performance evaluation; • Retail relationships Management: motivating programmes for front-line personnel, «mystery shopping», joint promotional activities.

Образование

- Высшее образование
- Дневная/Очная
- 1993
Moscow State Technical University
Факультет: Radio engineering

Обо мне

Дополнительные сведения:

Microsoft Office, Canva, Corel Draw, Adobe Photoshop Core Qualifications / Skills / Expertise: • Skilled in working within a limited marketing budget and tight deadlines; • Assistance in the development and introduction of new products and marketing concepts in conjunction with the Sales and R&D; • Adaptation and promotion of new products and brands; • Public speaking, preparation, translation, adaptation and conduction of presentations, advertising and informational materials; • Preparation of graphic layouts, advertising materials with Corel Draw and Photoshop; • Comprehensive communications skills, Interpersonal and written communication; • English: upper intermediate