Marketing Director

Был больше месяца назад

350 000 ₽

45 лет (родился 25 марта 1980)

Москва

Чертановская

Занятость

не указано

Гражданство

Россия

Контакты

Телефон

Почта

Будут доступны после открытия

Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 21 год и 9 месяцев

- Ноябрь 2016 – работает сейчас
- 9 лет и 1 месяц
Marketing Director
NTV PLUS, LLC
http://ntvplus.ru
Спутниковая связь
Обязанности и достижения:
- Responsible for all consumer acquisition & retention marketing, branding, consumer research, sales support, and product development - Conducting regular analytics of the company's KPIs - Responsible for 300m RUR media budget that includes digital, TV, OOH, radio, print, events Selected accomplishments: launched a new digital & business analytics approach, user testing, marketing, digital & product strategy. New subscribers ARPU is 257 RUR, twice higher compared to competitors, stable market share, 98% sales plan execution, 102% revenue plans execution, CPI is 90 RUR (OTT), CPA is 145 RUR (Satellite), x2 conversion growth to subscribers.
- Май 2015 – ноябрь 2016
- 1 год и 7 месяцев
Customer Experience Developer
Geometry Global, WPP network
http://www.geometry.com
Маркетинговые, рекламные, BTL, дизайнерские, Event-, PR-агентства, организация выставок
Обязанности и достижения:
- Designing the entire consumer journey - covering both physical and digital - Conducting competitive CX/UX analysis - Managing user testing + building test results knowledge base - Contributing to creating optimal CX & UX solutions - Conducting expert CX/UX audit & provide recommendations - Conducting regular knowledge sharing training on latest CX/UX + digital + marketing trends - Reviewing consumer data & identify meaningful insights - Reviewing the solution prior to launch (after QA) - Ensuring that analytics and required metrics have been implemented before launch - Contributing to establishing Geometry as a trusted CX/UX thought leader on the market and in WPP network - Мanaging optimization of agency solutions after roll-out Selected accomplishments: launched user testing, lead generation, A/B testing for email campaigns, conducted CX/UX expert audit & provided recommendations for P&G, Dixie, Magnit, BAT Russia, Vremena Goda, etc.
- Май 2011 – октябрь 2014
- 3 года и 6 месяцев
Head of Brand Communications Group
М.Видео, Москва
http://www.mvideo.ru
Бытовая техника, электроника, климатическое оборудование (монтаж, сервис, ремонт), Розничная сеть (электроника, бытовая техника), Интернет-магазин
Обязанности и достижения:
- Marketing & media strategy - Brand management & marketing communications - Marketing research - Internet marketing - Retail & shopper marketing - Creative production Selected accomplishments: M.Video brand is the leader in the category of consumer electronic retail market
- Сентябрь 2010 – май 2011
- 9 месяцев
Head of Marketing Communications Group
М.Видео, Москва
http://www.mvideo.ru
Бытовая техника, электроника, климатическое оборудование (монтаж, сервис, ремонт), Розничная сеть (электроника, бытовая техника), Интернет-магазин
Обязанности и достижения:
- Brand management - Development and implementation of tactical and strategic marketing plans - Consumer research - Development of creative and communication strategies - Production of all types of promotional materials - Analysis of the effectiveness of marketing campaigns Selected accomplishments: Successful launch of the repositioning campaign. New brand management techniques were implemented.
- Декабрь 2007 – август 2010
- 2 года и 9 месяцев
Promotions Manager
М.Видео, Москва
http://www.mvideo.ru
Бытовая техника, электроника, климатическое оборудование (монтаж, сервис, ремонт), Розничная сеть (электроника, бытовая техника), Интернет-магазин
Обязанности и достижения:
- Development and implementation of tactical and strategic marketing plans - Planning and implementation of consumer research - Development of creative and communication strategies - Production of all types of promotional materials - Analysis of the effectiveness of marketing campaigns Selected accomplishments: 2008: A stable positive dynamics on the following KPIs: L4L, traffic, total sales, gross margin. 2009: KPI decreased by a smaller value than the market fell, the traffic is stable, plans sales achieved. Developed a new brand strategy. Achieved a leadership position on the market of HA&E retail market.
- Июнь 2007 – ноябрь 2007
- 6 месяцев
Head of the Marketing Department
Eldorado holding (ETO consumer electronics hypermarkets)
http://www.eldorado.ru
Розничная сеть (электроника, бытовая техника), Интернет-магазин
Обязанности и достижения:
- Brand concept development - Marketing strategy development & implementation - Consumer research - KPI control Selected accomplishments: Developed a unique brand concept, developed launch marketing campaign, stores revenue went up to 20% month-to-month.
- Апрель 2005 – июнь 2007
- 2 года и 3 месяца
Territorial Marketing Manager (Moscow and Moscow region)
ОЧАКОВО, Москва
http://www.ochakovo.ru
Розничная сеть (продуктовая), Безалкогольные напитки (производство), Пиво (производство), Безалкогольные напитки (продвижение, оптовая торговля), Алкогольные напитки (продвижение, оптовая торговля)
Обязанности и достижения:
- Marketing/Sales/Production interface - Group of brands budget - Group of brands annual plans - Brand strategies - Consumer research - Advertising campaign development for group of brands Selected accomplishments: increase in the sales volume of product categories for 150% in the first half-year of 2006, an increase in the gross volume of holding sales for 1, 4 % in the first half-year of 2006 (with the long-standing drop in sales). Yearly marketing budget under management is about $22 mlns.
- Сентябрь 2004 – апрель 2005
- 8 месяцев
Advertising Manager
ОЧАКОВО, Москва
http://www.ochakovo.ru
Розничная сеть (продуктовая), Безалкогольные напитки (производство), Пиво (производство), Безалкогольные напитки (продвижение, оптовая торговля), Алкогольные напитки (продвижение, оптовая торговля)
Обязанности и достижения:
- Advertising campaigns for group of brands - Media planning & buying - Campaigns performance tracking - Creative production Selected accomplishments: advertising costs optimization, the realization of innovative advertising technologies.
- Сентябрь 2003 – сентябрь 2004
- 1 год и 1 месяц
Account Manager
JSC «Trinity Neon» (Moscow), Москва
Обязанности и достижения:
- Current accounts management - New accounts search - Development of perspective OOH projects - Projects supervision and active sales of advertising surfaces - OOH market current analysis Selected accomplishments: 20% customers database increase, the realization of innovative advertising technologies.

Образование

- Магистр
- 2006
The Academy of National Economics with the Government of RF
Факультет: Marketing and Management/Marketing management for industrial companies
Специальность: Diploma
- Магистр
- 2002
Novosibirsk Institute of Psychology, Economics and Law
Факультет: Jurisprudence/Civil law
Специальность: Diploma

Обо мне

Дополнительные сведения:

Communicative, creative, energetic, responsible. 1С-Битрикс, Google AdWords, Google Analytics, Google Docs, MS Excel, MS Internet Explorer, MS Outlook, MS Word, PHP5, SAP ERP, Yandex Direct, Яндекс. Метрика