Marketing director / Business development manager / Brand director

Была больше месяца назад

150 000 ₽

54 года (родилась 26 ноября 1971)

Москва

Занятость

полная занятость

Гражданство

не указано

Контакты

Телефон

Почта

Будут доступны после открытия

Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 19 лет и 2 месяца

- Январь 2018 – декабрь 2019
- 2 года
Business development manager
OOO "ZetTek"
http://www.zettek.ru
Manufacturing & launching hygiene products, cosmetic products.
Обязанности и достижения:
Marketing management -marketing program development and implementation: creating, promoting, and positioning new products of Zettek brands: * development and production of new innovative products and launch of new categories; * sales and margin forecast; * budgeting, implementation, and reporting on activities performed, and performance evaluation; * conducting consumer testing; * Purchase a license from Universal Studios Dream Works for the Trolls brand Marketing communication in terms of visual content, image, reputation of Zettek as a innovative and high quality produces and its own brand's products: * Conducting brand positioning and promotion activities, monitoring implementation, developing technical specifications, and adjusting design layouts; • Experience of advertising companies in the Internet, analysis of the effectiveness of Yandex metrics, Google Analytics; e-mail; pop-up and static banners; advertising content; the selection of relevant queries, SEO website promotion, advertising in social networks - coordination of content and visual posts, SMM promotion; • Development and launch of a new website zettek.ru: landing pages' design, the structure, the content (copywriting) of pages and the effects to keep the viewers at the site; * Development of printing materials: product catalogues under Zettek brands (visual and content), advertising layouts, booklets, souvenirs, branded products; * Creating corporate and" selling " presentations in Russian and English: development of the concept, the content, the structure, visual positioning, presentation the final version, the message delivery' features. * AR projects (augmented reality): content ideas, scripting, Technical Tasks for developers supported by the ideas of visual and graphical concepts, launching new products with AR on the packaging; * Organization of participation in industry exhibitions (in Moscow), development of the project concept for building up the stands, tenders conducting for performers, coordination of work at the stand, evaluation of the effectiveness of participation. Receiving prizes and awards at the exhibition. Sales management: * Conclusion of commercial contracts with international companies, production of their own Private Labels hygiene products. • Implementation of shipments. • All types of reports, sales forecast, analytics. Product management: Creating a new brand for a new product category * concept and name, brand book (logo, graphic image, fonts); logo uniqueness' check; * brand positioning, emotional perception; * defining the target audience and consumer profile; * Development of the products' matrix under a new brand in a new category; * product segmentation, pricing; * Market research and new global trends and innovations. Implementation of the results, pricing; * Technical Tasks development for designers, programmers, target marketers, PR managers, control of work performance, adjustments to the expected results, coordination of freelancers everyday work; * An innovation Committee has been established: responsible for taking the decisions and arrangements to release the new hygiene innovative products on time. Building the team and everyday work to achieve the successful implementation of all the projects on time. 1.More 42 SKUs of new products were created, 4 new categories of hygiene and cosmetic products were introduced then launched. Increased turnover for Zettek "Aquaelle" and "Fresh Note" own brands. New products and categories were included in the list" bestsellers " among hygiene products at online retailers' platforms OZON, Wildberrries, and Beru. ru, Apteka.ru. 2. Developed and produced a matrix of licensed products under the TROLLS brand (8 SKU): organized the signing, payment of the contract, received permission for production, development of packaging and product quality in accordance with the requirements of Dream works Universal studios company. 3. New website has been developed and launched "zettek.ru" Rus / eng; launched three AR projects, placed on more than 50 SKUs packages; increased the number of visitors and site views, launched a new page of the site "where to buy" conversion rate to go to the partner's site is 7%; 4.The zettek groups have been launched in social networks FB Instagram VK. Marketing communication with the target audience has been done to support and to promote Zettek own brands; 5. participation in industry exhibitions 2018-2019, received the Winner Private Label Awards (by IPLS) – 2019 " DYNAMIC DEVELOPMENT of zettek LLC in retail; 6. developed more than 30 corporate presentations in Russian and English; released 2 Zettek products' catalogues; 7. created a new brand of cleaning housekeeping products, the result the brand and logo uniqueness is 89%, developed 5 SKUs matrix of new potential products. 8. 2 new foreign customers in ZetTek portfolio, partner relationships were established on a regular basis, and the product range was expanded.
- Июнь 2014 – апрель 2017
- 2 года и 11 месяцев
Key account manager
Esselte, Москва
http://www.esselte.com
FMCG non food (stationery, office products, accessories for mobile people)
Обязанности и достижения:
O manage the Biggest Group of National Key Account Clients: KOMUS, GRUPPA TOVARISHEY, SECRETAR and some others To liaise with other departments achieving sell-in and sell-out targets; To cover annual negotiation process, act as a key client contact, leading sales relationships with key customer; Responsible for sales results boosting; Responsible for all financial indicators (EBIT, GSP), meet the sales targets; Planning and evaluating, analyzing and submitting reports (monthly, yearly) within the assigned clients; Leading promotional campaigns development, oversee implementation and evaluation; Marketing activities: Planning, Budgeting, Effectiveness forecasting and ROI evaluation. Leading of Customer planning process- definition of annual negotiation strategy and action plans for assigned customers; Planning and evaluating, analyzing and submitting sales reports (monthly, yearly), review presentations for Head office preparation and making. Direct reporting to Head office about the biggest distributor Komus. Assortment Matrix of Distributors formation, listing Esselte novelties and supporting regular Esselte SKUs within a distributor assortment matrix. Focus on low sales categories of product then supporting them by promos for Trade Motivation and end-Users as well. Region distribution all the existing customers and looking for potential (Ural region was in charge). Trainings and Master classes conducting for KA to present novelties and support regular assortment. Dealing with claims and respond to all the customers' needs.
- Сентябрь 2013 – апрель 2014
- 8 месяцев
Head of Convention Sales
HOLIDAY INN MOSCOW SOKOLNIKI, Москва
http://www.hi-sokolniki.ru
Horeca, Hotel business
Обязанности и достижения:
Leading and managing all day-to-day activities of convention sales team to maximize revenue. • Team members’ motivation to achieve set goals. • Tasks distribution and control their timely implementation by team members. • Market analysis and all the Indexes of the hotel’s fair share-revenue penetration, revenue generation etc. Timely react upon market changes. • Develop special promo action and campaigns to stimulate the demand • Customer loyalty programs launching and evaluation • Maintain client relationships • Resolve conflict situations • Dealing with claims and tough customers • Meet personal and team budget targets
- Сентябрь 2005 – сентябрь 2013
- 8 лет и 1 месяц
Senior lecturer (business in English)
Plekhanov Russian University of Economics, Москва
http://www.rea.ru
Educational sphere
Обязанности и достижения:
• Conducting business classes & training sessions or presentations for groups of students (Faculty of International Relationships) • Developing new programs, methods of teaching and other training activities • To coach all the students related to the following: Marketing management, Sales technics, competitors, team building, IPO, merger and acquisition, international management, cross-cultural communication and win-win negotiations, effective means of presentation. • Representing the University to any external partners.
- Август 2003 – июнь 2004
- 11 месяцев
Regional Key Account Manager
OOO "Esselte", Москва
http://www.esselte.com
FMCG non food (stationery, office products, accessories for mobile people)
Обязанности и достижения:
Overseas Kazakhstan Export shipments’ arrangements. Certification procedure, customs issues, transportation coordination. Sales volumes increase and stimulating. Promo-actions and marketing campaigns’ implementation. Managing programs with the retailer. • Regional sales. Maintain regional clients’ relationships and shipments arrangements. Sales volumes increase and stimulating. Promo-actions and marketing campaigns’ development, budgeting and implementation. • Sales reports and sales presentations: development of reliable and stable relationships with existing customers, maintain the issues that maximizing profitability and monthly income; Support and lead all daily paperwork concerning invoicing and other shipping documents for each key account; Forecast the needs and requirements of the customers then process them into new shipments to the region customer; Stand as supportive interface with the regional customers: dealing with claims and all the information about the products.
- Март 2002 – июль 2003
- 1 год и 5 месяцев
Customer Service Representative, Product manager
Nisco Joint Stock, Москва
Distribution company: construction products' importer and supplier
Обязанности и достижения:
Launching to Moscow construction market the roof non-woven TYVEK Dupont Luxembourg product: Marketing strategy development then tactics employment in collaboration with Tyvek Dupont Luxembourg Supplier representative upon allocated budget. • The product’s transportation coordination and storage issues. Shipment documents and invoices issue providing. • Sales forecasting, reports and other analytical options.support and lead all daily paperwork concerning invoicing and other shipping documents.
- Май 2000 – февраль 2002
- 1 год и 10 месяцев
Assistant to Technical Director
Akzo Nobel Decor, Москва
Http://www.akzonobel.com/ru/aboutus/organization/decorative_paints/index.aspx
Обязанности и достижения:
A member of technical team that is responsible for Sweden Paint Factory construction. The contracts’ keeper and office administrator, business translator. Assistance to all the team members to meet deadlines upon construction schedule to put the Factory into exploitation. • Tenders conducting for services and office- production furniture supply due to the Sweden Paint Factory design. • Cash flow reports preparation and updating; • Assistance to Technical Director: business trips’ arrangements, presentations, correspondence.
- Август 1998 – декабрь 1999
- 1 год и 5 месяцев
Logistics specialist
OOO Van Melle, Москва
http://www.perfettivanmelle.nl
Importer and supplier confectionery, B2B
Обязанности и достижения:
Storage/warehouse keeping procedure. Shipment documents and invoices issue providing. • Maintain clients’ relationships and shipments’ arrangements. • The products’ annual inventory conducting. Dealing with transportation service' companies, internal procedure of the products' transportation coordination

Образование

- Высшее образование
- Вечерняя
- 2009
Moscow State Linguistic University
Факультет: English faculty
Специальность: Linguist, teacher of the languages and the cultures (the English language)
- Высшее образование
- Дневная/Очная
- 1993
Moscow Automobile Road Construction (Technical) University
Факультет: Economics of Road Construction
Специальность: Economist

Обо мне

Дополнительные сведения:

Excellent sales and communication skills, marketing knowledge and practical expertise, fluent english oral and written, win-win negotiator, target-oriented person, positive and sociable team member and leader, good with figures and analysis, experienced in forecasting, budgeting, planning and implementation of all the required operational activities, experienced in direct reporting to western head office.