Marketing Director

Была больше месяца назад

По договорённости

41 год (родилась 11 апреля 1984)

Москва

Занятость

полная занятость

Гражданство

не указано

Контакты

Телефон

Почта

Будут доступны после открытия

Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 10 лет и 5 месяцев

- Ноябрь 2017 – март 2018
- 5 месяцев
Marketing Manager
Icon Suit, Москва
Обязанности и достижения:
- Sponsorship (sport marketing) contract activation for FC Lokomotiv Moscow (BTL-agency tendering, on-line/off-line contract activation, CRM, promo, PR & press events) - Off-line/on-line strategy development: by channel and instrument inc: SEO, target, context, key bloggers, opinion leaders, key groups promotion - Product performance monitoring and evaluation - Pricing policy settings/Sales forecasts preparations/Promo calendar preparation and implementation - Development and production of promotional materials to support sales activities - Preparation of continual analysis of competitive environment and consumer trends - Budget management, ROI calculation per each channel - Advertising and product agencies management, - Team creation, management
- Декабрь 2015 – сентябрь 2017
- 1 год и 10 месяцев
Head of Marketing&Communications department
Charlotte Olympia, Москва
Обязанности и достижения:
- Launch of Charlotte Olympia flagship store - Event organization: cocktail in boutique 300 guests + seated celebrity dinner for VIP 60 guests + after party for 1500 guests in Sexton - Development and implementation of brand marketing strategy, including on-line/off-line campaigns - Plan, schedule and implemention of brand annual marketing plan - Preparation and coordination of company`s marketing budget - Conduction of the market research, including competitor`s products and pricing - KPIs analysis to determinate campaign performance: monthly, quaterly, yearly - Participation in buying (Milan) - Plan, development and implementation of brand PR strategy - Coordination of various events types: launches, in-store events, sponsorships, partnershipsInitiation of media interviews, exclusive shoots + media coverage KPI calculation and analysis - Preparation and adaptaion of contributed articles, trainings, press releases, speeches and articles, adverts, etc.
- Апрель 2012 – январь 2015
- 2 года и 10 месяцев
Marketing & PR Manager
Космос Золото, Москва
Обязанности и достижения:
- Sponsorship (sport marketing) contract activation for FC Lokomotiv Moscow (BTL-agency tendering, on-line/off-line contract activation, CRM, promo, PR & press events) - Off-line/on-line strategy development: by channel and instrument inc: SEO, target, context, key bloggers, opinion leaders, key groups promotion - Product performance monitoring and evaluation - Pricing policy settings/Sales forecasts preparations/Promo calendar preparation and implementation - Development and production of promotional materials to support sales activities - Preparation of continual analysis of competitive environment and consumer trends - Budget management, ROI calculation per each channel - Advertising and product agencies management, - Team creation, management
- Январь 2011 – февраль 2012
- 1 год и 2 месяца
Sales Manager
Gucci Group – Alexander McQueen
Обязанности и достижения:
• Sales manager during the RTW fall/winter 2011-2012 sales campaign, Milan • Sales plans implementation for the targeted penetration of the retail markets: Russia, CIS, East Europe markets • Maintain ongoing relationships with over 25 dealers from Russian and East European
- Август 2008 – июль 2010
- 2 года
Marketing&PR Manager
Gap Inc, Москва
Обязанности и достижения:
- Gap brand launch in Russia in Moscow - Annual marketing plan for the new store openings including promotional calendar, - Brand Communication strategy, guidelines implementation - Gap launch event preparation (location: new Manager, number of guests: 450) - Annual Marketing Calendar planning, including: ATL/BTL, digital, CRM, in-store promotions, OOH, social media, events, PR), - Budget management, including product development and external agencies, - Press events organization (Tokyo, New York, London), - Press-releases, announcements, fact sheets, Q&A localization and preparation - PR coverage execution within direct connections with fashion editors, - Brand PR expenses reporting to head office in offices in New York & London
- Апрель 2006 – май 2008
- 2 года и 2 месяца
PR Manager
Goldas Ltd, Москва
Обязанности и достижения:
- Brand strategy implementation - Press-conferences, press-tours, presentations organization - Articles, press-releases, talking points, interviews preparation - PR coverage execution in glossy media - Marketing materials provision - Brand PR expenses reporting to head office in Istanbul