Обязанности и достижения:
• Coordinated development and execution of marketing and advertising programs
• Coordinated and participated in exhibitions, national and regional trade fairs and special events
• Co-managed key client accounts including Wal-Mart, Target, Bed Bath & Beyond, Kmart and other top 10 USA retailers
• Worked with on-line retailers
• Established contacts with decision makers, organized and held meetings with key managers
• Conducted market research identifying opportunities and potential new lead sources
• Analyzed competitors’ activities and recommended counter-actions
• Coordinated development of marketing materials (brochures, catalogs, e-blasts, flyers) to promote company’s products
• Worked on calculating costs and setting selling prices for retailers
• Worked closely with a webmaster on updating and improving web site
• Worked with an outside sales teams to promote new products and increase sales
• Created, proposed and executed the company’s social media strategy to increase national brand awareness and loyalty to the company’s brand
• Planned and managed marketing budget
• Trained and supervised marketing department staff
• Prepared and presented weekly, monthly and annual reports