Обязанности и достижения:
• Retail banking business strategy concept development, including the regional development strategy;
• Distribution network management: management of retail banking product sales through branch network, remote channels (contact centre, direct sales) and alternative channels (partnership programmes), setting objectives and policies for Moscow-based and regional braches; co-ordination of branches’ sales activities; branches’ performance planning, monitoring and benchmarking, monitoring the process of achievement of the Retail Block goals;
• Delivery channels network (physical, remote and alternative channels) planning and development (branches concept working out; customer-centric sales channels concept implementation envisaging Sales channels integration; business processes re-engineering);
• Quality management system development, implementation and management (implementation of service standards, implementation of service and sales scripts, organisation of regular monitoring of retail outlets’ performance – controller’s visits and mistery shopping, customers’ interviews, development of measures aimed at an increase of service quality and customers’ satisfaction);
• Staff recruitment, training and coaching; motivation system for sales force aimed at sales efficiency increase (SFE) development and implementation;
• Development and launch of co-branding and partnership programmes;
• Coprorate sales of retail banking products (payroll, customised loan products, etc.) for corporate customers.
Major achievements:
• The successful implementation of the strategy of a transformation of IMB from corporate banking institution into a universal bank has been completed
• The scalable model for IMB retail banking business line has been developed and implemented
• Retail branches formats, based on the business proceses efficiency concept, have been developed and implemented
• Remote sales channels (internet-banking, including e-sales; mobile banking, call-centre etc.) have been developed and launched
• Physical channels distribution network has more than tripled during two years leading to a relevant increase in retail banking sales
• The first stage of the Sales channels integration project (“customer-centric bank concept”) has been completed
• Regional expansion development concept has been worked out and implemented
• Alternative sales channels (partnership programmes) have been developed and introduced – more than 50 partnership programmes
• The full line of retail banking products (incl. car loans, consumer loans, mortgage loans, overdraft and credit cards) have been developed, launched and customised
• Service quality management system has been implemented
• Business processes re-engineering project (primarily related to an increase of sales effectiveness)
has been completed
• Completion of the third-party product sales via the Bank’s network project (Pioneer Investments’ Unit Investment Funds)