Head of Product and Marketing

Был больше месяца назад

По договорённости

42 года (родился 10 марта 1983)

Москва

Сходненская

Занятость

полная занятость

Гражданство

Россия

Контакты

Телефон

Почта

Будут доступны после открытия

Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 14 лет и 2 месяца

- Апрель 2016 – январь 2020
- 3 года и 10 месяцев
Head of Product and Marketing, Home Appliances dept
Panasonic, Москва
http://panasonic.ru
Обязанности и достижения:
• Staff management - Accomplishing marketing objectives by training, assigning, scheduling, coaching, counseling, and employees, enforcing policies and procedures - Building marketing team of professionals, following company’s relocation - Support to responsible staff about company direction, focus categories and sales targets understanding within short and long terms periods • BIZ management /Strategy and planning - Analysis of current and future market trends so as to make strategies for company’s development and growth. Short and long term / Biz planning: market demand forecasting, sales and market share forecast; current sales and purchase forecasting - Achieving marketing and sales operational objectives by contributing marketing and sales information. Control department's sales targets achievement (BP, PSI, LY) • Product management - Current line up and assortment management. - Identifying marketing opportunities by identifying consumer requirements. Defining market, competitor’s share, and competitor’s strengths and weaknesses. - Improving product marketability and profitability by researching. New product development and launch. Attending product launch and media conferences • ADV / Marketing activities - Implementation of advertising and marketing activities for product promotion: marketing concept and ideas development. According support to responsible person on the issues of promotional ONLINE & offline activities plan, PR, mass advertising, shopfront, trainings, promoters. Participation in special events organizations (exhibitions, trade show, thematic events, others) - Implementation of concept and special actions to stimulate sales growth, co-activities with dealers, countermeasures study and confirmation • PL management - Control department's PL - results analysis and planning (margin, profit, sales, ADV and other expenses) monthly and quarterly/half/ FY - Budget control. Preparing an annual budget, analyzing variances. Preparing the budget for creating a media stream for various needs. • Communication with factory - Daily cooperation with factory about general, product issues, strategies, sales results and plans (reporting). Quarterly biz trips to the factory for participation in merchandising meetings (biz directions discussions, sales, products, markets trends, factory support, etc.)
- Март 2011 – март 2016
- 5 лет и 1 месяц
Product Specialist, Personal, Beauty and Health care products, Home Appliances dept
Panasonic, Москва
http://panasonic.ru
Обязанности и достижения:
• Marketing - Collecting appropriate market information from dealers, customers, and other data sources - Analyzing the market by collected information - Making yearly business plan and mid-term plan - Creation of marketing plan and organizing the concrete action collaborating with related dept. - Making necessary sales materials (POP, catalog, display stands, etc) in appropriate timing • Merchandising - Making yearly merchandising plan and managing to introduce each products on time - Negotiating about new products (spec, price, timing, etc) with domain - Explaining market situation, propose new products to domain - Explaining new products to dealers and negotiate to enter their assortment - Making introduction plan to give good impact to the market • Sales promotion - To hit the sales target, make sales promotion plan - Proposing sales promotion plan to the dealers, and check the progress - Checking the dealers’ sell out and stock situation weekly, take necessary action to improve dealers’ sell out and stock • Product control - Maintaining and sharing the necessary product information with other dept and domain - Product information registration in the system at the timing of new introduction - Providing the information of technical regulation in each CIS country to domain • PSI control - Analyzing latest sales situation, make sales forecast of coming 6 month by model by dealer - In urgent case, negotiate with factory’s logistic dept. to secure the goods to sell - Checking the stock situation and take action to keep it healthy - Analyzing the gap between forecast and result, make report to top management in PSI meeting every month - Checking the daily sales situation and take necessary countermeasure to hit monthly sales target • PL control - Control GM, NM, and operative profit result by category every month - Future PL estimation and control the profitability - Control the budget of sales promotion and advertisement to invest to the market • Price control - Checking the market price and set up the appropriate retail price - Keeping enough GM, adjust the price according to market situation - Maintain the costing sheet every month - Checking competitors’ price structure and keep our price competitive enough - Checking the price trend in the market and share the price information eith domain - Explaining the price in the market, negotiate with domain to get necessary price
- Ноябрь 2009 – март 2011
- 1 год и 5 месяцев
Product Specialist, Printing devices & consumables, IT and B2B biz dept
Самсунг, Группа компаний
http://www.samsung.ru
Обязанности и достижения:
• Sales & PSI management - Monthly product allocation - 6 Month Forecast sales Qty and Amount by model - Prompt & Execution reports - Supply fulfillment control - Inventory days control - Old aged inventory management • Price Management - Purchasing price negotiations - Basic price set up - Retail & Wholesale RRP set up • Product Planning - New model introduction - Line up management - New product idea generation • Marketing activities - Budget management - Media Mix confirmation - Creative confirmation • Display - Shelf display improvement - Special display (stands, etc) • Market Intelligence - GFK analysis - ABC analysis - Display (SKU fulfillment) - Stock & Sellout - Competitors activity analysis • SKU management - SKU plan (Retail); assortment in w/s price list - New model introduction
- Январь 2009 – октябрь 2009
- 10 месяцев
Product Specialist, Washing machines, Home Appliances Dept
Самсунг, Группа компаний
http://www.samsung.ru
Обязанности и достижения:
• Sales & PSI management - Monthly product allocation - 6 Month Forecast sales Qty and Amount by model - Prompt & Execution reports - Supply fulfillment control - Inventory days control - Old aged inventory management • Price Management - Purchasing price negotiations - Basic price set up - Retail & Wholesale RRP set up • Product Planning - New model introduction - Line up management - New product idea generation • Marketing activities - Budget management - Media Mix confirmation - Creative confirmation • Display - Shelf display improvement - Special display (stands, etc) • Market Intelligence - GFK analysis - ABC analysis - Display (SKU fulfillment) - Stock & Sellout - Competitors activity analysis • SKU management - SKU plan (Retail), assortment in w/s price list - New model introduction
- Январь 2008 – декабрь 2008
- 1 год
Key Account Manager, Home Appliances Dept
Самсунг, Группа компаний
http://www.samsung.ru
Обязанности и достижения:
• Sales Planning - 3 Month Forecast sales Qty and Amount Get & Adjust & Consolidate - Allocation review - Current Month sales expectations (Prompt) • COOP plan set up 6 month rolling planning • Rebate Management - Generate & Application - Documents processing • Price Management - BL level price set up - Special Prices (SCA, Basic) • Client’s AR Status Control • Outbound Jobs - Pick up report - Sales order release • Document Turnover - Yearly contract - DCbP contract - Outbound contract - Bonus agreements • Field operations - Clients Visits - Market Visits stores, open markets, sub-dealers • Market Intelligence - Display (SKU fulfillment) - Stock & Sellout check - In-house Share check - Competitors activity analysis • SKU management - Matrix retail management - New model discussion and introduction
- Декабрь 2005 – январь 2008
- 2 года и 2 месяца
Sales manager
"Electroprofi" Distribution Company
http://www.ep.ru
Промышленное, бытовое электрооборудование и электротехника (продвижение, оптовая торговля)
Обязанности и достижения:
• New clients identifications • Developing and maintaining of database of company’s clients • Expanding of sales area • Management of the current process of sales and sales volume increasing • Plan creation of the movement of money resources and control for the mutual calculations • Involving in sales negotiations and client consultations • Creation of commercial order personally for each client • Contract development • Checking of goods availability on the warehouse

Образование

- Магистр
- 2007
Московский Энергетический Институт (Технический Университет)
Факультет: Факультет Автоматики и Вычислительной техники
Специальность: Информационно-Измерительные системы
- Бакалавр
- 2005
Московский Энергетический Институт (Технический Университет)
Факультет: Факультет Автоматики и Вычислительной техники
Специальность: Информационно-Измерительные системы

Обо мне

Дополнительные сведения:

Professional with 12 years experience in Consumer Electronics field (Head of marketing, Product marketing, Sales). Long career in international companies with different cultures and organizational environments, including professional skills improvement in Great Britain and Japan. Highly motivated and organized, proactive in achieving results and seeking improvements. Able to cooperate with multitasks and changing environments, concern for accuracy and highly ability to meet tight deadlines. Управление продуктом, Планирование маркетинговых кампаний, Разработка маркетинговой стратегии, Управление маркетингом, Product Marketing, SAP, Marketing Events, Negotiation skills, BTL, Marketing Analysis, Sales Forecasting, Market Research, MS PowerPoint, 1С: Предприятие 8, Sales Skills, Presentation skills, Marketing Communication, Расстановка приоритетов, B2C Marketing