Резюме № 46450995
Обновлено 14 августа 2019
Обновлено 14 августа 2019
Head of Marketing / Commercial Director
Был больше месяца назад40 лет (родился 23 июля 1985), cостоит в браке
Москва
Проспект Вернадского
Занятость
не указано
Гражданство
Россия
Контакты
Телефон
Почта
Фото, имя и контакты доступны только авторизованным пользователям
Опыт работы 14 лет и 6 месяцев
- Август 2018 – работает сейчас
- 7 лет и 5 месяцев
Marketing & Business Development Manager EMEA
Обязанности и достижения:
Marketing & Business Development in Eastern Europe, MEA and South Africa regions for group fragrances and skincare brands portfolio: Atkinsons 1799, Liu Jo, Iceberg, Ferrari, Sergio Tacchini, Fiat500 and I Coloniali. STRATEGY & ROADMAP • Defining and implementing the relevant business strategy to achieve company objectives for all channels in the region. • Defining the Marketing plan for local execution in accordance with international and regional guidelines. Reflect the brands financial and strategic objectives and motivate report, monitor, and manage performance. BUSINESS DEVELOPMENT • Opening of new markets/clients/channels, market research, and development of existing clients for EMEA region including cold calling, meetings, and presentations. • Driving the sales cycle, focusing on the value proposition, closing deals and customer support. • Managing the existing customers, and forcing the cross-selling. • Participation in Cosmetics industry-related events. MARKETING & COMMUNICATIONS • Developing and implementing the long-term brand vision and brand strategy aiming to maximize brands contribution and continuously improve the value of Company brand within business objectives per region/country/channel. • Developing and implementing detailed business (sales/marketing) plans. • Managing the Marketing budget to ensure the best ROI in line with A&P % of sales targets. • Preparing Net Sales forecast using the latest market and retailer information available. • Ensuring the execution of all touchpoints of 360 launch plans (training, trade plan, incentives, and media): • Media strategy development and execution • Briefing and managing Advertising Agencies • Ensure the most effective and efficient media mix • Provide effective consumer promotional strategies relevant to the market and in line with brand guidelines • Controlling and implementing brand communication budget, including media plans and other activities directly related to brand and advertising production • Market and consumer research to identify the growth potential of the category and develop a list of actions to drive growth. BRAND IMAGE, PR & MEDIA PRESENCE • Defining and implementing the PR activities in coordination with Fashion Houses and Global PR team. • Evaluating the need for Media investment and development plan if ROI is relevant. • Maintaining brand image in all accounts and enforcing merchandising guidelines and planograms are properly implemented and effective. • Monitoring that all visual merchandising guidelines are strictly followed-up and enforced. • Defining and implementing training activities. DIGITAL • Elaborating the Digital presence of the brands on the retailers’ websites and elevate awareness through social media. • Developing online to offline activities. Reporting to the Managing Director.- Август 2017 – июль 2018
- 1 год
Head of Marketing (Russia & CIS)
Обязанности и достижения:
Build the Marketing strategy for the Russian market in coordination with the Managing Director and the EMEA Region for group brands portfolio: Niche/premium - Atkinsons 1799; Selective - Liu Jo; Lifestyle - Ferrari, Iceberg, Sergio Tacchini, Dirk Bikkembergs; Skincare – I Coloniali. • Development and implementation of brand strategies on a country level (communication, pricing, media). • Development and Implementation of Marketing budget aimed at achieving brand KPIs: the growth of market share, sales value, and volume, profit, brand awareness. • Planning and coordination of advertising campaigns and promotional activities, co-op projects. • Determination of key Retailers’ trade plans for all clusters - Downtown (Rive Gauche, TSUM, GUM, Gold Apple, Stockmann, Magnit, etc.) Travel Retail (Heinemann, RegStaer), E-commerce (Wildberries, Ozon, LaModa, Aizel) in coordination with the Sales department, to accelerate retail sales of the regular assortment and new launches. • Managing the launch strategy and execution of the new products with the R&D department. • P&L management. • Development and implementation of full Integrated Marketing Campaigns for existing product portfolio and new launches: Outdoor, Digital, PR, Print, Influencers, Public and Press events, Trade activities (sampling, GWP, special prices, staff contests, and motivation). • Defining the right in-store support model: listing priorities, planograms, promo-strategy, etc., channel strategy, data analysis, and needed actions implementation. • Ensuring the successful implementation of brands merchandising concepts in flagships and chains, in full respect of the budget and time constraints. Monitoring that all visual merchandising guidelines are meeting global standards. • Initiating and implementing Marketing research and Customer insights projects: initiate relevant insights and activities for in-depth consumer understanding, competitors and price analysis, Mystery shopper, Customer Surveys, etc. • Defining relevant local brand ambassadors, negotiating the terms of partnership with them and establishing friendly long-lasting relationships. • Agency management (creative, digital, PR, events). • Management and Development of the Marketing team including 7 members - Head of BA, PR & Communication Manager, Trade Marketing Manager, VM Manager, Training Manager, etc. and the team of 15 in-house Beauty Advisors: training in marketing and sales skills, time effectiveness, project management, communication, etc. Improve team capability and capacity, the effectiveness of team collaboration, recruitment of the new members. On August 2018 promoted to Marketing & Business Development Manager EMEA.- Сентябрь 2015 – август 2017
- 2 года
Marketing Manager (Russia, CIS and Eastern Europe)
Обязанности и достижения:
Dufry Moscow, www.dufry.com Marketing Manager (Russia, CIS, and Eastern Europe) Development, coordination, and control of Marketing activities in Business Unit Russia and Eastern Europe (32 travel retail stores: duty-free, duty paid). • Defining and implementing a marketing strategy that supports business values and vision; • Management of marketing, promotions, communications, and media comprehensive program; • Budgeting of Marketing activities; • Development and implementation of store promotions and retail marketing calendar; • Implementation of BTL programs; • Coordination of promotional plans on item level with Category managers team; • Results’ assessment, Reporting; • Branding. Image and Institutional communication; • Accountability for the advertising and promotions income of the shops and the performance of promotions; • Visual Merchandising and Shop-in-Shop implementation; • Cooperation with airports, external partners and suppliers (advertising, promotion, loyalty programs, etc.); • Creative direction and supervision of advertising and promotional materials; • Marketing research and Customer insights (on airport, in-store and country levels); • Leading the proper Customer service policy implementation and conducting of local training for management and shop staff; • Leading the global implementation of marketing activities and standards; • The building, developing and implementing commercial support for all locations • Planning and overseeing the promotional strategy and execution of promotions across 5 countries; • Management and Development of the Marketing team (6 members).- Июль 2011 – сентябрь 2015
- 4 года и 3 месяца
Head of Marketing and Communications
Group of companies «Ermak», МоскваConstruction & Development of Shopping Malls and Suburban Real EstateОбязанности и достижения:
Development and implementation of marketing and communications strategy (both offline and online) for Commercial (Shopping malls in Russia) and Suburban real estate (Cottage settlements in Moscow region). • Development and management of marketing budgets; • The organization, budgeting, and development of all AD campaigns; • Media planning (annual strategic planning, ATL campaigns planning, tactical campaigns planning) for all projects; • Cooperating with external partners (advertising, event, BTL agencies); • Reporting on all marketing activities and results; • Brand management; • Market research/analytics; • Organization and participation in relevant exhibitions, seminars, conferences, and other events; • Management and development of a team of 7 members. Digital strategy development and implementation: expanding all projects Brands awareness and growing Digital audiences. • Execution of AD campaigns through all relevant online channels; • Websites development, content update and SEO optimization (with media agency): www.tk-orion.ru; www.trk-altair.ru; www.zemelushka.ru and others; • Social media support & development (an increase of the customers audience in social networks: VKontakte, Facebook, Instagram, Twitter, Youtube, etc.; • Loyalty programs development and launch, collaboration with external partners; • Content management (web site & social media); • Media campaigns development and implementation (with media agency); • Managing large campaigns in popular paid search platforms (Yandex Direct, Google Adwords); • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs); • Online analytics (Google Analytics, Yandex Metrics).
Образование
- Кандидат наук
- Дневная/Очная
- 2015
Факультет: MarketingСпециальность: Marketing Management- Кандидат наук
- Очно-заочная
- 2011
Факультет: Economics and managementСпециальность: Reputational Management- Высшее образование
- Дневная/Очная
- 2007
Факультет: EconomicsСпециальность: Finances and Credit
Обо мне
Дополнительные сведения:
Native Russian speaker with a high level of literacy, fluent English verbal & written.
Good command of Word, PowerPoint and Excel, CRM and CMS systems.
Strong influencer and leader with a proven commercial background and more than 8 years of professional experience in Marketing and Retail.
High level of self-motivation; ability to execute projects from start to finish in a multi-task environment with local and international teams. Excellent organizational, communication and presentation skills; analytical approach and ability to work with teams at the office and in the field – high level of interest in retail. Sales & Negotiation Skills.
Experience with regional and country strategies development and implementation: commercial plans, category strategies, marketing budgets, objectives, marketing calendars, and sales forecasts.
Extensive knowledge of all aspects in the creation of efficient marketing mix.
Иностранные языки
- Английский язык — cвободное владение
Водительские права
- B — легковые авто
Фото, имя и контакты доступны только авторизованным пользователям
Похожие резюмеВсе 2 402 похожих резюме
Обновлено 7 ноябряПоследнее место работы (5 мес.)Директор по маркетингуНоябрь 2024 – апрель 2025
Обновлено 7 ноября
Последнее место работы (2 года и 10 мес.)Маркетолог / Marketing Manager / Head Of MarketingФевраль 2023 – работает сейчас
Head of Marketing / Руководитель отдела маркетингаз/п не указана
Обновлено 7 ноября
Последнее место работы (1 год и 9 мес.)Head of influence marketing & SMMИюль 2023 – апрель 2025
Head of influence marketingз/п не указана
Обновлено 10 октябряПоследнее место работы (3 года и 4 мес.)Head of Department / Руководитель отделаАвгуст 2022 – работает сейчас
Обновлено 3 августаПоследнее место работы (7 мес.)Performance DirectorДекабрь 2024 – июль 2025
Обновлено 30 июля
Последнее место работы (1 год и 3 мес.)Руководитель отдела маркетинга и рекламыНоябрь 2023 – февраль 2025
Head of digital marketingз/п не указана
Обновлено 28 августа
Последнее место работы (1 год и 2 мес.)Консультант по маркетингуОктябрь 2024 – работает сейчас
Head of Marketing / Brandingз/п не указана
Обновлено 25 августаПоследнее место работы (1 год и 4 мес.)Коммерческий директор (CCO)Март 2024 – июль 2025
Обновлено 9 сентября
Последнее место работы (1 год и 9 мес.)Сооснователь / стратег AI-направления / экспертМарт 2024 – работает сейчас
Digital-стратег / head of digital-marketingз/п не указана
Обновлено 9 сентября
Последнее место работы (1 год и 9 мес.)Сооснователь | стратег AI-направления | экспертМарт 2024 – работает сейчас
CMO / Head of Marketingз/п не указана
Смотрите также резюме
Приложение
Отсканируйте QR-код и загрузите приложение. Работа найдется быстрее!Соискателям
Создать резюмеОбразцы резюмеПоиск работыРабота для студентовСоветыКаталог вакансийКонструктор резюмеСписок компаний по индустриямЗарплаты по профессиямКурсыКаталог кадровых агентствРаботодателям
Разместить вакансиюПоиск сотрудниковНайти стажераТарифыСоветы для работодателейКаталог резюмеПартнерам
Реклама на сайтеРекламный кабинетИнтеграционные сервисыЛоготип SuperJobПартнёрская программаОбщество с ограниченной ответственностью «СуперДжоб»
Г.Москва, ул. Дмитровка М, дом 20
ИНН 7702319337
ОКВЭД 63.11.1
vip@superjob.ru
+7(495)7907277
Программа ЭВМ SuperJob и Программные модули включены в Реестр российского программного обеспечения (ПО), реестровая запись № 9280 от 20.02.2021г.
Программный интерфейс API SuperJob включен в Реестр российского программного обеспечения (ПО), реестровая запись № 11081 от 20.07.2021г.
© 2000–2025 SuperJob