Head of marketing

Была больше месяца назад

По договорённости

47 лет (родилась 21 июля 1978), cостоит в браке, есть дети

Москва

Занятость

полная занятость

Гражданство

не указано

Контакты

Телефон

Почта

Будут доступны после открытия

Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 22 года и 7 месяцев

- Сентябрь 2016 – работает сейчас
- 9 лет и 4 месяца
Head of marketing communications
Ford Motor, Москва
http://Ford.ru
Автобильный бизнес
Обязанности и достижения:
More than 15 years in marketing (advertising, media, communications), 12 years in the motor industry. Practical experience of advertising, marketing communications, budgeting, media planning, practical experience of delivery of leading international/national events, good knowledge of marketing and sales operations. Experience in New Business development - head of Hyundai MOTORSTUDIO project. Key responsibilities Ford Motor Company: - Creating and implementation communication/media strategy of the brandmodel development - Media planning include Press media campaign, Radio, Internet, TV, non tradition media (virus marketing, YouTube, on-line, human marketing) - Creating and implementation of media strategy for new models / launch campaign - Creating and implementation detail connection plan for federal ad campaign / local ad campaign - Determine and delivery of the annual and monthly targets - Creating ad material for federal and local advertising campaign (TV commercial, radio commercial, press layouts, internet branding, virus TVC) - Corrective ad material and ad campaign base on focus group evaluations - Manage of all media resources: (creating media plan, media buying of the media channels such as: ООН, Press, Radio, Internet, TV), media analysis - Using database like non standard media channel for consumer informing - Provide strong communication with ad / digital/creative agency - Managing of different tenders (agency selection / creative tender/ media tender) - Achievement of strategic development Ford in Russia, creating and implementation special multi- complexity projects for brand promotion - Budget planning - Multi-year plan for establishing competitive advantage
- Январь 2005 – январь 2016
- 11 лет и 1 месяц
Head of marketing communications
Hyundai Motor CIS, Москва
http://Hyundai.ru
Автомобильный бизнес
Обязанности и достижения:
Hyundai Motor CIS – official representative office of Hyundai Motor Company in Russia. Position: Head of marketing communication group and Head of MotorStudio Project, 10 subordinates and regional marketing managers under supervision. - Creation and implementation of a communication/media strategy of the brandmodel development - Media planning including Press media campaign, Radio, Internet, TV, nontraditional media (virus marketing, Youtube, on-line, human marketing) - Creation and implementation of a detailed connection plan for federal ad campaign / local ad campaign - Creation and implementation of connection campaigns with nontraditional media (internet community/ clubs, internet games) - Determination and delivery of annual and monthly targets - Creation of ad material for federal and local advertising campaigns (TV commercial, radio commercial, press layouts, internet branding, virus TVC) - Correction and fine-tuning of Ad materials and Ad campaigns after analysis based on focus group evaluation - Management of all media resources: (creation of media plan, media buying of the media channels such as: ООН, Press, Radio, Internet, TV), media analysis - Management and control over PR direction in implementation of strategic goals: communication with mass media, monitoring and analysis of mass media - Using database like non standard media channel for informing consumers - Provision of strong communication with ad / digital/creative agency - Managing of different tenders (agency selection / creative tender/ media tender) - Achievement of strategic development of Hyundai Brand on Russian market, creating and implementation of special multi-complexity projects for Brand promotion (introduction of the new Brand concept “Modern Premium” to consumers) - Budget planning - Multi-year plan for establishing competitive advantage - Lead Universiade 2013 sponsorship project: - Development and implementation of Hyundai Brand promotion strategy with Universiade Committee - Provision of the Sponsorship cooperation’s on Russian market and integration of the activities on ATL, BTL for increasing loyalty to Hyundai brand (Universiade Kazan 2013) - Providing close communication with dealer network and providing participation of each Hyundai dealers in Russia - Lead Hyundai Brand Gallery project: Hyundai Gallery 2010 – 2013: - Creation and implementation of promotion strategy - Creation and implementation of BTL events - Provision of smooth operation of all aspects of Hyundai Gallery New Hyundai MotorStudio 2012-present: - Research and analysis of Real Estate market - Finding optimal property proposals - Preparation of lease contract and checking all legal issues (unique contract condition implemented – USD currency rate gap limited, which is the safest financial condition for HMCIS) - Provision of close commutation with Land Lord - Provision of close communication with designer agency - Organization and follow-up of General Construction tender - Provision of comparative analysis of General Construction candidates - Preparation of General Construction contract - Providing strong and close communication with General Constructor - Provision of full-scale control of each step of construction - Creation of a full operation plan (incl. advertising support, BTL support) - Creation of BTL events plan - Creation and implementation of total operational and activities plan - Creation and implementation of Media and promotion strategy Key responsibilities: Leadership and management of the consumer Marketing group: - Creation and development of Brand strategy including connection strategy/ BTL strategy / Internet strategy, development of new Brand slogan “New Thinking New Possibilities” а) Brand positioning on the Russia market b) Determination of Brand’s mission and goals c) Determination of final goal and method of achievement and determination of the priorities (sales figures, brand awareness index) - Creation and implementation of a methodic aimed at Hyundai models positioning in the Hyundai model range (product positioning) а) Models positioning b) Determination of target audience and consumers needs c) Creation of model development strategy in accordance business goals d) Creation and implementation of visual Brandmodels concepts - manage dealer marketing regional media activities - manage and control BTL direction: BTL support of promo campaign, organization of consumer events, dealer’s conferences, round tables - Creation of a complex communication system with other departments (research, sales, after sales, finance, account, legal) Regional marketing - Creation and implementation of regional Media campaign (federal advertising placement Press, Radio, Internet, TV) - Creation of regional marketing strategy and tactical media activities - Organization of media pitches - Buying federal media channels (OOH, Radio, Press, Internet) - Monitoring and control of regional marketing plans - Adaptation of marketing plans in accordance with business goals - Analysis and preparation of post campaign reports Dealer’s marketing - Synchronization of dealer’s communication with representative office and consumers - Development and implementation of dealership standards - Identity Guide Book standards communication to the dealership - Manuals development - Development of the dealer marketing budget - Annual marketing plan development - Compensation scheme development and implementation - Sales tools development and implementation - On-line system development (micro-site for the dealers) - Dealership marketing plans creation - Strengthening Brand positioning in the regions - Advertising campaigns efficiency analysis - Sales activities development - Sales activities advertising support development - Organization of dealer events, conferences, exhibitions - Dealer trainings development (materials, execution) - Negotiation on finance and pricing conditions with dealers - Mystery Shopper Program development and implementation - Managing dealer’s marketing budgets BTL marketing - Creation, preparation and implementation of different purpose conferences in order to complete a wide variety of tasks - Organization of international conferences - Organization of VIP consumer events - Creation and implementation of sponsorship programs, social charity programs with PR support. Internet marketing - Establishing of unified information internet site for optimization of dealers work - Creation and implementation Internet support strategy for models - Monitoring and control over internet recourses - Creation of multi-complexity projects for product/model development
- Июль 2003 – январь 2005
- 1 год и 7 месяцев
Senior Account Manager
Холдинговая компания «Orange», Москва
http://www.orange.co.ru
Рекламное агентство
Обязанности и достижения:
Key responsibilities: - Development of the integrated programs for a number of Brands. Planning and implementation of the measures on brand development and maintenance: - Stimulating company’s sales according to the marketing policy - Media planning (different types of media, regional Philip Morris campaign) - Creation and implementation testing campaign - Implementation and evaluation of the measures included in the media plan - Creation and implementation of the national FMCG promo campaigns - Organization of the wide scale clubbing events over the national brand network. - General management, setting the goals and execution control. - Cooperation with other departments involved – logistics, creative, design, production, finance, accountancy etc.). Projects’ budgeting and finance supervision. - Planning and implementation of the measures aimed at brand awareness increase. - Sales and regional promo campaigns. Achievements: - Development and implementation of the national promo campaign for Philip Morris - Marlboro Cowboy’s Place project. The project was aimed to create a new brand platform and new associative array for the brand. - The project includes regional program (17 regions), organization of 46 clubbing events. - Creation and implementation of large-scale advertising campaigns including direct advertising and BTL tools. Full project support – initial documentation up to the finalization of the project. - Analytics and budgeting of the project, marketing plan development. Instructions and supervision of the marketing plan. Announcing preliminary campaign over the regional network. - Administrative work.
- Июль 2002 – февраль 2003
- 8 месяцев
Директор отдела по работе с клиентми
Рекламное Агентство "Goodwill Strategic Communications"
Обязанности и достижения:
Создание и проведение комплексных программ. Стратегическое планирование. Разработка креативных программ, идеологических компаний. Создание интегрированных программ с использованием инструментариев: - интернет маркетинг - pr маркетинг - медиа планирование - BTL - креатив Ведение полного спектр административных функций по ведению клиента. Организация и проведение конференция, выставок, презентаций, корпоративных праздников.

Образование

- Высшее образование
- 2002
Московская академия экономики и права
Факультет: Юридический
Специальность: Специалист по гражданскому праву

Обо мне

Дополнительные сведения:

Способна организовать работу отдела, грамотно работать в команде, брать ответственность на себя, креативно мыслить, быстро обучатся, и осваивать новое Компьютерные навыки: MS Word, Microsoft Excel, Internet Explorer, PowerPoint