Обязанности и достижения:
Responsibilities:
• Develop sales turnover, representation and distribution on 7 regions around Moscow oblast.
• Manage 7 remote sales team, back office, distribution functions and outsourced sales agents: 10 direct subordinates, total number of employees in the structure – over 100.
• Validate and ensure execution of the territory specific Business Plans, including market and competition analysis, identified issues and opportunities, selected priorities (portfolio, trade and other), strategy, action plans and projects / activities aimed to maximize the Company volume and profit growth in the assigned territory.
• Validate, control and execute budgets for the assigned team and territory in order to achieve deployment of human, financial and other resources with maximum return on budgeted investments.
• Ensure that in the assigned territory the key account plan, retail and wholesale trade programs are executed according to the Sales Area strategies in order to maximize company brands’ availability and visibility and to secure profitable volume and share of market growth.
• Develop and coach respective team members, support development and implementation of field force Training programs, methods and tools.
• In cooperation with relevant functions (Area Portfolio Development and Consumer Engagement, Purchasing department and etc.) build knowledge within Field Office team and consult on specific trends of local adult consumers, channel dynamics (retail, HORECA, NTP), activities of competitors and external environment.
• Monitor efficiency of Field Office processes, initiate necessary processes reviews and ensure the development of required procedures, guidelines or training programs in order to ensure effectiveness of Field Office activities.
Achievements:
• Through business expansion in rural locations, distribution efficiency boost and proper brand/resources prioritization gained the record company market share and in-market sales in the region (against negative market dynamics)
• In 2012 increased sales turnover by 7%, distribution by 35 %, coverage by 25%, OCI by 25%.
• Conducted full restructuring of business division: changed organization structure, motivation system of personnel and partners, conducted personnel rotation, changed the list of the partners.
• Organized market launch of the 20 new products in the assigned regions
• Improved the quality of performing product orders by the partners to the level of 90+%; minimized sales losses
• Built effective distribution in wholesale channel via successful launch of incentive programs