Обязанности и достижения:
Marketing strategy for promoted products, targeting for Medical
Development and implementation of marketing and sales strategy in RF.
Creation of the marketing strategy for the company
Development of the strategic and operational Business Plan in accordance with the overall company plan.
Sales forecast and results analysis. Production planning based on sales forecast, secondary sales analysis and distributors' stock
Portfolio management. Pricing. Product sourcing
FF targeting. SFE analysis
Enzystal OTC promotional campaign1:
• Competitive analysis: expenditures and results
• TA habits of consuming media information, affinity index
• Justification of the choice based on the analysis
• Seasonality choice
• Media strategy: ways of achieving the set targets (GRP, TRP, reach)
• Block scheme: budget, budget split, timing, frequency
• Results ananysis
Two years of TV ads added 25% to the sales, while as out-door ads on transport contributed no more than 15%
Budget management. Tracking resources and cash flow
Creation and management of new products launches coordination team
Achievements:
Restructuring of FF, marketing and promotion system resulting in sales growth from 1.5 MUSD in 2005 to 14 MUSD in 2008 (Source: Internal secondary