Обязанности и достижения:
- Strategic market vision #1 Hair Care Brand (Head & Shoulders); 3 ever high value share in 2.5 years;
- Improving store KPIs (share of SKU, share of shelf, etc) on all 11 brands in RUS Key Accounts (value growth +12ppts above RU);
- Leading Discounters strategy (goals, tools, gaps closure); Differentiated channel/customer approaches (targets, measures, tools);
- Promo/pricing strategy development (depth of discount, volume on deal, weighted investment);
- Budget stewardship, expense control, ROI/effectiveness analysis, mix project, etc;
- Superior shopping experience (in-store visibility, brand equity driving, shopper delight projects, etc.);
- Demand 12M planning on sku/brand/category level; volume forecast accuracy building (+-2% inaccuracy).