Digital Agency Managing Director

Был больше месяца назад

По договорённости

45 лет (родился 26 июля 1980)

Москва

Занятость

полная занятость

Гражданство

Россия

Контакты

Телефон

Почта

Будут доступны после открытия

Профессиональные навыки

Brand Management
Creative development
Digital Marketing
Financial Management
MarCom
Marketing and communication strategy
Marketing Communication
Media Planning
performance marketing
Project management
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Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 25 лет и 6 месяцев

- Июнь 2020 – работает сейчас
- 5 лет и 7 месяцев
Managing Director of TDI Digital&Media, Digitalization Consultant
TDI Group (Digital Consultancy Role)
Marketing, Advertising, Designer, Event and PR Agencies
Обязанности и достижения:
Role: Digital Transformation of the group, new strategy & new process creation and implementation, Digital Media team integration, new business department creation. Results: 1. Unique new Integration technology developed. Any agency can get a fully functional Media Department in 2 weeks instead of 1 year 2. x3 Budget growth 3. 10 new clients (Top-5 Retail, Banking, Crypto, FMCG, Pharma, Auto etc) 4. Solid educational program for agency personell created (fully functional and successfully tested) 5. Any agency interested in Digital&Media can get a ready-to-go package and my expertise as of now
- Сентябрь 2015 – апрель 2020
- 4 года и 8 месяцев
Global Digital Business Advisor (Consumer/SMB/Enterprise)
Kaspersky Lab
http://kaspersky.com
Обязанности и достижения:
1. Initially (first 6 months). B2C Digital Marketing manager, Emerging Markets Working our a digital strategy and its implementation for EM (Middle East, Africa, Latin America) for consumer market. Responsibilities: getting use of the whole toolset for the marketing and promotional activities for the best business results - RTB, retargeting, Google ads and context, e-mail, homepage banners, landing pages, site content updates etc. ROI driven approach. Achievements: ROI of the campaigns grew by 40% by optimizing the strategy and toolset and creating a unified approach to promo-campaigns. Stakeholders relationship taken to a new level and business results influenced significantly. 2. Next: promoted from a regional to Global position of Digital Marketing Manager, Global Enterprise/SMB/VSB Responsibilities: extensive customer research worldwide, creating a model of web-presence for Enterprise business unit as well as Small and Medium business. Online sales growth, web-content and site restructuring, lead-generation for b2b. Achievements: fully data-driven approach utilized, aquisition and retention strategy reshaped, new briefing process set up, better quality of leads due to quality traffic generation, more comprehensive content on the website, better user experience and 20% more marketing-qualified leads. New website relaunched – largest project UX and web dev project in the history of DM in KL globally. Results: double-digit growth of conversion rates, lead gen performance improved tremendously. Stakeholders relationship taken to a new level.
- Август 2014 – август 2015
- 1 год и 1 месяц
Digital marketing consultant
Timur Makarov Digital Marketing Consultancy
Consulting Services
Обязанности и достижения:
Consulting Pharma, Retail, Automotive and Service companies on Digital Marketing (Digital strategy, Social Media, Digital creative and Production, video-production) and a big part of hot new media tools: lead generation, RTB platforms, CPA, CRM, Targeted ads, SEO/SEM etc. Writing communication and marketing strategies for leading agencies and direct clients. 360 degrees campaigns creation and implementation
- Июнь 2013 – август 2014
- 1 год и 3 месяца
Group Account Director
Wunderman Russia, Москва
Distribution of Multimedia and Printed Material, Film Production and Audio Recording Studios, Marketing, Advertising, Designer, Event and PR Agencies
Обязанности и достижения:
Managing 3 major accounts: BMW - digital strategy, creative and production; CRM and lead generation, direct and e-mail marketing, web-site support and development, creative digital campaigns, dealers' communication, dealer digital toolkits etc. Achievements: business enlarged by 1/3, new inter-agency collaboration procedure set-up, relationship with the client brought to the next level. Novartis - global network relationship enhanced, client relationship improved, marketing expertise of the agency brought to next level, new business won. Microsoft - 6 pitches won, unprecedented national campaign created bringing more than 20% sales growth, revenue of the account 15% above plan, agency scorecard improved, network relationship activated, strategic expertise of the agency strengthened.
- Июнь 2012 – июнь 2013
- 1 год и 1 месяц
Start-up director
RAPP Worldwide, Москва
Обязанности и достижения:
Re-launching a network digital and BTL agency on the Russian market. Dealing with international and local clients. Working with outsource and in-house resources, managing complex projects, strategic planning and client service. Clients: Novartis (global), Corny (won in pitch), Schwartau, BAT, Vittel, Tikkurila. Left the start-up due to absence of pre-agreed investment.
- Август 2008 – июнь 2012
- 3 года и 11 месяцев
Global Account Director
Partizan Creative Agency, Москва
Distribution of Multimedia and Printed Material, Production Center, Marketing, Advertising, Designer, Event and PR Agencies
Обязанности и достижения:
Client: Tele2 (intl mobile operator www.tele2.com). Markets: Russia (34 active regions), Croatia, Latvia, Estonia, new markets. Best cases: Tele2 Baltics relaunch: Relaunch of telecom brand Tele2 in the Baltic countries. Research, choice of a test-market (Latvia), new communication strategy, creative development, TV production (4 Image TVCs, 6 tactical), 3-staged large-scale launch campaign (TV, guerilla marketing, ambient media, BTL, shops redesign, POS, participation in creating of a new global brand book). Key contact person – Head of Communications Marketing of Tele2 Europe as well as local marketing team. Business results – positive brand perception shift (main KPIs went up 2 times more than planned), 3 times sales volume growth, perception of the campaign as one of the main events in the Latvian society. Worldwide buzz around the campaign, free PR due to provocative guerilla actions. Awards: Kiev festival – gold and Bronze, EIFFIE brand of the Year. Russia – strategic planning, management of account team, TV-production (3-5 shooting projects simultaneously), substantial amount of coordination work as on any telecom client. Croatia – strategy/creative/TV-production. New markets – research, different concepts testing. 08.2008 – 05.09 Independent marcom consultant (branding, strategic planning, TV production). The best case: Start-up project in CIS. Implemented together with IMA-group. Goal: opening full-service marcom agency abroad within a framework of a larger media holding (TV-channels, newspapers, Internet etc). During the period my responsibilities were to handle extensive market research, to build-up relationship on a new market, to win new business and prepare the basis for further business development. Achievements: 5 pitches won from scratch (including research, brand building, brand book development, communication strategy, PR-strategy, PR projects implementation). Investment into this business has been frozen due to crisis. However the results are higher than expected from the pov of the Clients. Recommendations from the board of directors available. Recommendations from the Client available
- Январь 2008 – август 2008
- 8 месяцев
Account Director
Lowe Adventa (ADV Group), Москва
Обязанности и достижения:
Handling Accounts for International and Local clients. Organization of the work of the account group (2 Account Managers, 2 AEs) COCA-COLA: Burn, Nestea, Powerade. Local develompent and production of TVCs, print, POS. Strategic development. Adaptations of European TVCs and print. CC trainings on marketing communications. UNILEVER: Clear Vita ABE, Rexona, Domestos, Cif. Both local development (research, strategic and creative development), adaptations. Celebrity endorsement, international coordination with Lowe network and Unilever Headoffice. LEBEDYANSKY: Vitamix (juice-containing drink). Brand-building, launch communication strategy, TV- and photo- production, POS, print Kreditmart (financial retail category): communication strategy for a new category, creative development. Spetstorg: marketing research, communication strategy with elements of marketing strategy, naming for a new retail chain New business: pitches management, strategic and creative development, presentation. Different categories, both local and network pitches
- Апрель 2006 – январь 2008
- 1 год и 10 месяцев
Account Director
Grey Worldwide, Москва
Обязанности и достижения:
Responsibilities: coordinating the work of the group (4 employees), client relationship building, budget planning, strategic expertise. Clients (current): Efes, Stary Melnik (both won in pitches): market research, strategic planning (including repositioning of SM), TVC production, OOH, print, POS, ambient media; Bigbon; Rollton: strategic planning, creative development, TV production Novartis (Brands: Lamisil, Fenistil, Venoruton, Dynamisan, ProctoGlyvenol). Adaptations, (TV, press, OOH, POSm). Special features – challenging adaptations under extremely strict legislation on behalf of medical products. Lamisil launch – Gold EIFIE, sales and brand KPIs growth. Erdal: strategic planning, TV local development and adaptations. Clients (till 2007): Carlsberg: strategic planning, creative, (TV, press, OOH, POSm), TVС full-up production and adaptations of global creative for CIS region; Bronze EIFFIE Brand of the Year 2006, sales and brand KPIs growth. Baltika 9: strategic planning, creative (TV, press, OOH, POSm); TV full-up production. Annual growth of the brand KPIs and substantial sales growth. Beluga (luxury alcohol brand): communication strategy development, creative development (including international campaign)
- Октябрь 2004 – апрель 2006
- 1 год и 7 месяцев
Account Manager
Advertising Cartel, Москва
Обязанности и достижения:
Clients: Oriflame-Russia – creative, TV- and radio production (both adaptations of the global assets and local creative development); Dixis – creative, TV and radio production, national TTL-projects (cobranding programs with Siemens-Mobile, Samsung, Nokia, Sony Ericsson), media (national TV, radio, press); Budweiser: BTL; Corona-Extra: Strategic planning; GUM – full service (strategic planning, creative development and media service - planning, buying); bank Avangard – media planning, media buying; Zeus-travel – strategic and media planning, media buying.
- Январь 2004 – август 2004
- 8 месяцев
Representative in Russia
Disney (Fox Kids channel)
Distribution of Multimedia and Printed Material, Film Production and Audio Recording Studios, Marketing, Advertising, Designer, Event and PR Agencies
Обязанности и достижения:
Responsibilities: event management, general management of the Fox Kids Cup biggest football tournament for children under 13 (600 000 kids only in Russia). Advertising activities, marketing, brand-management, PR, creative; communication with leaders of commercial companies and with governmental authorities. Note: time-limited contract for this definite project
- Май 2003 – декабрь 2003
- 8 месяцев
Production/account manager (special position for client Nicomed)
LBL-media, Москва
Обязанности и достижения:
Responsibilities: working with foreign client, print production (large and medium budgets), dealing both with clients, in-house printery and sub-contractors. Combined responsibilities of both account and production manager for the fully English-speaking client Nycomed (via affiliated agency in Denmark). Control of creative work, design, upmaking, all printing processes, post print processes.
- Январь 2001 – апрель 2003
- 2 года и 4 месяца
Senior manager
OMIS-Tula (local ad agency)
Обязанности и достижения:
Responsibilities: Client services, general management (client service dept, creative, production). During a year - combined a position of chief manager and head of the creative dept. Leading of TTL projects (key clients), creative and design, TV-production, outdoor, print production, radio, BTL-projects. 20 people in submission. A company that was only a producer of billboards (and was a branch of a Moscow company in Tula) turned into a full-scale advertising agency, opening the following directions: 2001 branding, TV-, radio, press (production and media placement), Design and prepress, BTL, sales promotion, 2002 - Production of signboards, neon production, light-boxes, offset printing production.
- Май 2000 – январь 2001
- 9 месяцев
Head of Advertising department
Argumenty i Facty (Tula edition)
Обязанности и достижения:
Responsibilities: ad sales, client service, organizing work of the department, budget planning, new business development

Образование

- Высшее образование
- 2001
Tula State University
Факультет: Linguistics and intercultural communications
Специальность: Masters
- Высшее образование
- 1996
Wauconda High School, Chicago, USA
Факультет: Class 1996
Специальность: Humanities

Обо мне

Дополнительные сведения:

Profound expertise in Strategic Marketing, Digital Marketing, Web development, creative development, video production and print production, research and analytics. Result-oriented, data-driven. Brand Management, Creative development, Digital Marketing, Financial Management, MarCom, Marketing and communication strategy, Marketing Communication, Media Planning, Performance marketing, Project management, Social media, Social Media Marketing, Start-up project, Trade Marketing, Стратегическое планирование, Стратегический маркетинг, Коммуникационные стратегии, Маркетинговые коммуникации, Internet Marketing, Strategic Marketing, Advertising, Управление проектами, Продвижение бренда, Маркетинговые исследования, Планирование маркетинговых кампаний, Интернет маркетинг, Разработка маркетинговой стратегии, B2B Marketing, Marketing Analysis, Team management