Communications Manager

Была больше месяца назад

По договорённости

47 лет (родилась 24 июля 1978), cостоит в браке, детей нет

Москва

Коломенская

Занятость

полная занятость

Гражданство

не указано

Контакты

Телефон

Почта

Будут доступны после открытия

Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 22 года и 5 месяцев

- Ноябрь 2006 – работает сейчас
- 19 лет и 2 месяца
Communications Manager
Transatlantic International (Cosmetics Division)
Обязанности и достижения:
BRAND: Himalaya Herbals (Personal Care Range) RESPONSIBILITIES: - Development & execution of the strategy and tactics of the brand launch, establishment and promotion in CIS Countries. Strategic Brand Positioning. - Development of the annual communications strategy targeted to consumer - Planning & implementing communications activities: PR, Event Marketing, ATL, TM & BTL, etc. - Planning & coordinating PR Activities: * Development of the strategic documents: PR Manuel; PR Strategy; PR Plan; Media List * Building brand awareness and maintaining corporate reputation through media engagement * Media relationships development and maintaining in order to ensure appropriate publicity * Development of the press-materials * Organization of the press-events * Organization of joint projects with media (incl. co-branding projects) * Development of special projects, for instance: http://www.cosmo.ru/sp/transatlantic/index.php. - Creating integrated advertising solutions across multiple media (TV, Radio, Print, Online Advertising) for the brand launch & brand sustain: * Media strategy development * Efficient media planning in coordination with the advertising agency * Further development of the system of regular post-campaign analysis and reporting system * Coordinating media, advertising agencies, creative agencies (agencies briefing, coordination of media plans, projects and creative materials working out, controlling) * Providing competitive ad activity reports. - Budgeting and accruals control - Control over execution and analysis of the efficiency of the marketing communications activity - Holding tenders & supervising subcontractors (incl. PR & Advertising Agencies, Design Studios, Production Houses, etc.) - Acting as interface between HQ, local markets & Supplier - Reporting accurately according to reporting structure to the General Manager & Supplier - Managed and motivated team members (up to 3 persons).
- Декабрь 2005 – сентябрь 2006
- 10 месяцев
SPN Ogilvy Public Relations Agency
Account Director
Обязанности и достижения:
RESPONSIBILITIES: - Managing client relationship as appropriate - Developing of long and short term PR & communications strategies; - Providing substantial creative input into designing and implementing client strategies; - Managing the PR team (up to five people) and weekly work loads; - Essentially becoming the media expert in the client’s field and developing relationships with senior level media - Ensuring all press materials are to a high standard prior to being issued to Client contacts across all media channels - Managing effective reporting back to clients; - Ensuring budget comes in on track and profit targets achieved - Representing the agency at international clients meetings - Building understanding and knowledge of the clients’ business and their competitive environments; ensuring successful relationships with industry contacts - Forward pro-active planning on existing clients - Leading agency brainstorms - Developing new business proposals and presenting concepts to potential new clients - The overall hiring, management and leadership of the team as it grows; playing a role in overall staff morale and ensure and having a supportive attitude - Answering directly into the managing director.
- Февраль 2005 – декабрь 2005
- 11 месяцев
Account Manager
SPN Ogilvy Public Relations Agency
Обязанности и достижения:
CLIENT LIST: Longines Watch Company, DUNHILL Tobacco House, Johnson & Johnson (Vision Care), the Yarpivo Brewery Company. RESPONSIBILITIES: - Managing and developing PR accounts - Creating PR strategies and implementing them - Building and maintaining relationships with clients & opinion leaders - Day-to-day media relations; generating strong media coverage (distribution of local news releases, organization of interviews & comments of top management & testimonial personalities, negotiation of product placements/products photo shootings, product testing, organization of sponsoring projects, etc.) - High quality writing of strategic campaign plans, positioning and messaging documents, press material - Managing budgets and financial reporting - Participation in new business pitches
- Март 2004 – февраль 2005
- 1 год
Account Executive
Maslov, Sokur & Associates PR Agency
Обязанности и достижения:
CLIENT LIST: HSBC Bank, Western Union, 3M Russia RESPONSIBILITIES - Networking and building positive working relationships with media - Initiating positive coverage via traditional media relations and more unconventional events (organizing press events, initiating press analyst contacts, tracking key editorial calendars and speaking opportunities) - Handling the press material creation: writing, distribution and follow up - Implementing crisis communications - Consulting on the corporate philanthropy and sponsorship issues - Preparing in-house journals & newsletters for clients - Analyzing media coverage - Preparing reports, action plans and proposals for clients
- Июль 2003 – февраль 2004
- 8 месяцев
Media Relations Manager
Vanguard PR
Обязанности и достижения:
CLIENT LIST: Gillette (Braun, Duracell), Ré my Cointreau (Bols), Nutricia, LEGO Group, British Council. Key qualifications: Product PR & crisis communications (Nutricia)