Brand Manager, Senior position in accout management departement

Была больше месяца назад

60 000 ₽

47 лет (родилась 07 января 1978), cостоит в браке, есть дети

Москва

Занятость

не указано

Гражданство

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Контакты

Телефон

Почта

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Опыт работы 26 лет и 5 месяцев

- Октябрь 2002 – работает сейчас
- 23 года и 2 месяца
Marketing Practice Leader
ROSECO Consulting
Обязанности и достижения:
Have created and successfully lead a marketing and branding consulting practice within an existing generalist business consulting firm. -Help clients to enter new markets, develop and launch new products, design and implement winning marketing campaigns and orchestrate successful PR campaigns -Clients include major western firms establishing operations in Russia and large Russian enterprises in the food and consumer goods industries
- Ноябрь 2001 – октябрь 2002
- 1 год
Brand Manager
Wimm-Bill-Dann Foods
Обязанности и достижения:
Managed all strategic and operational aspects of a dairy brand targeting 4-7 year old children. Lead the brand to become undisputed market leader, while increasing sales from US$23M to over US$57M in one year. -Had full P&L responsibility for the brand’s performance -Developed short and long-term brand plans, business strategies, marketing programs, and sales volume and spending forecasts for the national market -Directed daily business activities of the brand, oversaw execution of the marketing programs and monitored their effectiveness for the national and 8 regional markets (e.g., Central Russia, Ukraine, Kazakhstan) -Spearheaded the development of new products and product improvements -Continually monitored business trends, identifying risks and opportunities and communicated recommendations to management -Worked with sales organization to develop and evaluate merchandising strategies
- Декабрь 2000 – октябрь 2001
- 11 месяцев
Marketing and Advertising Coordinator
Liggett-Ducat, Ltd
Обязанности и достижения:
Managed marketing and advertising activities for mass- and premium brand groups. Controlled an annual budget of US$5M. -Lead an internal cross-functional marketing team and worked with outside suppliers to develop and launch marketing campaigns and advertising actions across multiple regions, and measured effectiveness of these campaigns and actions -Saved 16% (around US$800,000) of annual budget through improving sourcing, building long-term relationships with suppliers and implementing cost control programs
- Июль 1999 – декабрь 2000
- 1 год и 6 месяцев
Account Manager; Special Projects Manager for SPN Publishing House
SPN Granat Advertising and Public Relations Agency
Обязанности и достижения:
Owned and managed several major advertising and PR accounts. Built relationships with clients, partners and suppliers. Major client accounts included Beiersdorf AG, Dirol, Coca-Cola, Gillette, Philip Morris. -Helped clients identify and understand their advertising needs, developed proposals, defined budgets, initiated new projects -Personally managed all major engagements: from creative development and production of advertising materials, to production and implementation of advertising and promotion campaigns. -Exercised full control over project budgets -Worked with printed media, TV, radio, press, point-of-sales and outdoor advertising, exhibitions, trade conferences

Образование

- Высшее образование
- 2001
Moscow Institute of Social Psychology
Факультет: Applied Psychology
Специальность: Psychologist
- Высшее образование
- 1998
Moscow State University
Специальность: Management

Обо мне

Дополнительные сведения:

Summary Experienced marketing and brand development specialist. Successful track record includes senior managerial positions with major national and international corporations. -9 years of business experience -Strong strategic mindset, analytical and problem solving skills -Proven success in building strong brands, launching highly effective marketing campaigns -Proven ability to lead cross-functional teams -Strong international business background -Excellent communication and interpersonal skills -Very successful at mentoring and developing talent within the organization Компьютерные навыки: Windows XP, Word, Excel, Powerpoint, Adobe Photoshop