Обязанности и достижения:
PROMOTED TO NATIONAL SALES MANAGER in June 2006 till May 2010
FUNCTIONS:
1. Creating and development of sales strategy of the company’s sales unit: (retail), HoReCa, Food Sector of Industrial customers and B2B negotiations.
2. Product portfolio management of company’s assortments in relation to both Retail (local and federal food chains in Russia) whole sales and Industrial customers.(food production factories).
3. Researching and developing new market and sales channel, and evolving the company’s strategy in building a long term partnership with all distributors throughout Russia.
4. Directly managing: 10 RMs, 20 TCMs, 5 KAMs and over 300 sales team all Russia. And Distributor's sales team management.
5. Coordinating both the sales department, marketing and production sector of the company to affect a balanced sell in and sell out of distributors allowing market stock control
Achievements:
1. Built a new sales channel of b2b to bring extra profit for both our company and distributors.
2. Stable sales target of over 1300 thousands $/monthly.
3. Built long term partnership with large food manufacturers like: Valio, Ostankino, Rostics e.c.t.
01.2005 - PROMOTED TO REGIONAL SALES MANAGER (South and Volga of Russia), till 05.2006.
FUNCTIONS:
1. Controlling and Managing of regional sales of Cities from Krasnodar to Samara, through local distributors, ensuring effective numerical and weighted distribution and sales target fulfillment.
2. Coordinating all marketing and trade marketing activities in the region to achieve sales targets.
3. Recruit, Train, and manage sales team, Managers, Merchandisers, and other Sales force of the company and coordinate their activities with distributor’s sales force in the region.
4. Directly managing: 13 City Managers, 6 TCMs, 1КАМ, 45 merchandisers and 150 sales rep.
Achievements:
1. Increase in market share of Gallina blanca in the region samara from 15% to 65%. (Nestle City)
2. Stable and constant sales increase in south of Russia, earlier regarded dead zone of GB products.
3. Introducing new sales channels to regional distributors through HoReCa to increase turn over.
04.2002 - REEMPLOYED AS CITY MANAGER (Volgograd Region) - Gallina Blanca WORKED TILL 12.2004
(After leaving GB in 2001, sales of GB products fell in Volgograd and I was invited back by the company GB to help reinstate Sales in the city)
FUNCTIONS:
1. Rehabilitating falling sales and distribution in the region and management of distributors..........
2. Management and Control of major Key Accounts, local and federal chain-shops of the city.
Achievements:
1. Sales rehabilitation in the region achieved in 4 months and 100% sales increase at year end.
2. Increase of weighted distribution in the city from 34% to 55%. Best result of GB in Russia.