Обязанности и достижения:
Creating departments of sales and marketing, planning an advertising budget and revenue plan, monitoring their implementation. Competitive environment analysis. Planning of marketing and brand communication campaigns. KPI analytics, such as ROI, CAC and LTV. Development of corporate sites, interaction with contractors.
• Creation of 2 new departments, team growth by 2 times. Integration online and offline marketing.
• Increasing in regular users by 45%.
• Increasing the e-mail database by 25%, ordering the collection process, an increase in traffic of 2.5 times year on year.
• Building a ERP system for motivating and tracking employee performance.