Обязанности и достижения:
Key areas of focus:
- Commercial Strategy focused on NKA’s, Distribution Capillarity, Regional Chains engagement,
- Grow company critical mass and visibility via efficient NKA management, 4P strategy & execution, optimal GTM, operational model improvement: right distributor pull, trading terms, discounts system, LKA's entrance
- New projects and initiatives development, adopted to new market realities (Pre packed Display)
- Logistic model efficiency
- Building knowledge and negotiations capability of the team / execution excellence standards
Key achievements:
- Overall revenue growth + 10% 2018, Top Retailers: X5 (+14%), Magnit (+22%) Lenta (+30%), Dixy (+10%)
- Price increase management
- Distributors business development due to operational model optimization: YTD +4% growth Vs. declining trend in the beg 2018. New Go to Market Strategy in 3 Regions