Москва
Резюме № 36552520
Обновлено 22 марта 2020
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Sales Director, Head of Trade Marketing

Была больше месяца назад
По договорённости
52 года (родилась 24 марта 1973), не состоит в браке, есть дети
Москва
Условия занятости
Полная занятость
Стандартный график
В офисе/На объекте
Гражданство
Россия
Контакты
Телефон

Почта
Будут доступны после открытия
Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 10 лет и 9 месяцев

    • Ноябрь 2017 – апрель 2019
    • 1 год и 6 месяцев

    Sales director

    GB Foods
    Fmcg

    Обязанности и достижения:

    Key areas of focus: - Commercial Strategy focused on NKA’s, Distribution Capillarity, Regional Chains engagement, - Grow company critical mass and visibility via efficient NKA management, 4P strategy & execution, optimal GTM, operational model improvement: right distributor pull, trading terms, discounts system, LKA's entrance - New projects and initiatives development, adopted to new market realities (Pre packed Display) - Logistic model efficiency - Building knowledge and negotiations capability of the team / execution excellence standards Key achievements: - Overall revenue growth + 10% 2018, Top Retailers: X5 (+14%), Magnit (+22%) Lenta (+30%), Dixy (+10%) - Price increase management - Distributors business development due to operational model optimization: YTD +4% growth Vs. declining trend in the beg 2018. New Go to Market Strategy in 3 Regions
    • Июль 2015 – июль 2016
    • 1 год и 1 месяц

    Country Manager, Central Asia

    Reckitt Benckiser, Алматы

    Обязанности и достижения:

    Financials: - Achieve planned Net Revenue growth, vision plan and Operational profit targets Crisis management: - Pricing Model: proactive review of market pricing situation and propose action plan with a minimum objective to deliver absolute profit margin - On-going Gross Margin management: work on mix (channel, portfolio) to protect GM% despite very challenging external situation. Cash management: Enforce current trade policy to ensure ‘cash is king’ GTM - Deploy the right go to market to continue long term development of CA region - Review Health and Mass business GTM - Define 3D objectives for key markets: Kz, Geo, Az - Contract Management: evaluate, deploy and scale Pharmacy contracts. - Customer Joint Busines Planning process   - Focus business on IMS (In Market sales focus): partners, customers, team Portfolio - Customer plans formualted in brand plan-customer plan - Launch NPD's (Scholl) with a clear vision of delivering long term plan - Assess strategic options to develop Healthcare brand portfolio long term in CA. Talent Development and Succession Planning - Team talents evoluation and ratings with personal development plan proposition
    • Июль 2013 – июль 2015
    • 2 года и 1 месяц

    Global Sales Lead, Pharma

    Rckitt Benckiser Plc
    Fmcg

    Обязанности и достижения:

    Reckitt Benckiser Plc. -Slough, United Kingdom - Improve company revenues and unlock the potential through Global Health Growth platform development covering the scope of Go toMarket strategies, universe coverage principles, sales structure, market activities planning, targeting and technologies to support sales operations. - Markets sales capabilities assessment tool development to formulate clear next steps to deliver revenue growth - Recommend and implement tools & projects aimed to increase revenues through improvement on key sales fundamentals: market coverage, distribution, visibility (display standards) and detailing - Collation, development and sharing of in store best practice to ensure best in class in store execution - OTC sales force capabilities improvement in key markets resulted in both net revenues and distribution growth - Increased sell out in pharmacies based on successful best practices / global projects roll out. - New sales reporting system design on the global level and in market roll out to increase sales efficiency and deliver action oriented reporting system.
    • Август 2010 – июль 2013
    • 3 года

    Sales director

    Reckitt Benckiser Russia
    Fmcg

    Обязанности и достижения:

    - Grow net revenue and increase counter performance through developing optimal and conditional trading terms for the company sales partners. Recommend the right market price model and conditions for modern trade channel. - Go to market strategy optimization: National key accounts supply model /Distributor’s coverage model optimization and criteria’s definition. Logistics models proposals, relevant to the market in line with RB go to market strategy - National /Local Key Accounts management: Trading terms definition and optimization based on counter performance and in compliance with other channels. - Company Sales and Field structure design to assure right service level to the market in all retail formats. - Sales Force Management and Effectiveness: bonus structure, targeting, motivation schemes and trainings needs - Top line Net revenue and in market shares growth over 3 years - Trading terms /price model company policy issued and explained with 100% customers acceptance - Trade Spend optimization based on new trading terms intro and promo discounts compensation change - Strong sales team focused on sell out (store / customer / channel approach) not only sell in offers
    • Май 2007 – август 2010
    • 3 года и 4 месяца

    Head of Trade Marketing

    Recktt Benckiser
    Fmcg

    Обязанности и достижения:

    Contribute into company net revenue and market share development by identifying relevant to market set of strategies, focused on 4P’s / 3D’s development & execution: - Pharmacies universe coverage principles to deliver the optimal service to the market (related to RB Health business) - Sales efficiency model development: KPI’s focused on in market sales, distribution and recommendations improvement - Presence: National assortment strategy definition via developing the targeted list of sku’s relevant to channel specific importance. Key presence indicator tool development for in National & Local Key Accounts (assortment scorecard). monitoring system and targeting set up. - Placement: Guidelines formulation based on category segmentation, consumer decision tree & company targets. - Promotion: Strategy identified focused on categories penetration and Vs. Competition. Secondary displays targets setting by category, by region, by store. Big promo campaigns developed and executed with 100% customers acceptance. - Planning: Company Master plan build up. - Customer Days focused to identify plan to close 4P gaps - Strong impact on IMS growth via focusing sales on 4P and on in store execution - Clear vision of opportunities (size of the price) with clear action plan by top customers - Tools identified relevant to channel / category growth platform / customer to achieve net rev targets: New product tool kit, big seasonal promo campaigns, visibility sets, targeting, FSF incentives. - Strong trade marketing team focused on 4P execution.

Условия занятости

  • Подходящие условия занятости
Полная занятость
Стандартный график
В офисе/На объекте

Обо мне

Дополнительные сведения:

Core expertise: - Full P&L Responsibility / Commercial Management - Portfolio renewal, launches excellence, commercial efficiency - Organization & people development / Talent acquisition - FMCG management (Marketing & Sales strategy) - Health / OTC (Success Model, Sales strategy and efficiency / Trade Marketing) - Customer Business development & contract negotiation - Sales/Go to Market Strategy development and execution (incl. - Distributor Management)

Иностранные языки

  • Английский язык — cвободное владение

Водительские права

  • B — легковые авто
Фото, имя и контакты доступны только авторизованным пользователям
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