PR director

Была больше месяца назад

По договорённости

41 год (родилась 06 июня 1984)

Москва

Занятость

полная занятость

Гражданство

Россия

Контакты

Телефон

Почта

Будут доступны после открытия

Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 17 лет и 1 месяц

- Сентябрь 2021 – работает сейчас
- 4 года и 3 месяца
Head of Corporate communications and CSR
UFC, Москва
http://ufc.ru
Спорт\ медиа\ креативные индустрии
Обязанности и достижения:
Lead all communications, external relations, stakeholder engagement and athlete PR to increase brand awareness and visibility and support UFC FP sales in Eurasia region. UFC – 100% media coverage increase in 2023 blogger’s campaign execution in Kazakhstan with 4 mln outreach UFC athletes awarded MAXIM Top 50 men 2023 UFC 30th anniversary campaign gained +6 mln organic views CSR initiatives successfull execution
- Ноябрь 2018 – работает сейчас
- 7 лет и 1 месяц
Region Lead – Communications, Marketing & CSR, Russia, CIS, Baltics
VFS Global, Москва
http://www.vfsglobal.com
Обязанности и достижения:
Lead all communication, marketing and CSR activities in Russia, Baltics, CIS region. • External communications - end-to-end coordination to develop and execute all external PR and media related activities. • Internal communications - support of all regional communication campaigns and localise global campaigns for region (World Environment Day - global campaign Lead in 2020) • Corporate marketing - brand promotion via trade events, collateral and content development for all marketing requirements. • Visa centre branding - concept development, project coordination, content vetting • Advertising - targeted advertising campaigns coordination and follow-up (Yandex Direct, Google Ads, Programmatic), VAC promo reels producing and shooting. • Social Media - work with Corporate social media team for localised campaigns as per region's needs. Support to establish and enhance VFS Global presence through newer/relevant platforms or existing platforms like Facebook, VKontact. • ORM – control the current conversation about VFS Global, balance out negative feedback, proactively avoid spreading outrage and increase search engine ratings. • Crisis Management – control the current conversation about the brand, balance out negativity, proactively avoid spreading outrage. • CSR – coordinate all CSR activities in region in cooperation with DaDobro foundation
- Май 2014 – октябрь 2017
- 3 года и 6 месяцев
PR & Corporate Marketing Manager, Russia, CIS, Ukraine, Baltics
VIACOM, Москва
http://VIMN.RU
Обязанности и достижения:
Manage all PR activities for Viacom Int. and the brands in Russia and CIS region • Develop and implement B2C, B2B PR strategies and PR plans • Execute corporate promotions and crisis communications • Internal communications: adapt and execute global strategy to local markets, execute surveys and dedicated events for employees • Consumer PR support of all channels (Kids & Family, Youth & Music, Comedy & Entertainment) • Corporate marketing: corporate web-site&social pages support, newsletters/digests development, premiums production, trade events arrangement Achievements: • Increased coverage up to 300% • 270+ coverage pieces due to new channel launch • Increased user experience and brand perception • Enhanced brand recognition and loyalty among media and partners
- Июль 2012 – август 2013
- 1 год и 2 месяца
Consumer& Healthcare Practice Lead
MSLGlobal agency (Pravda PR LLC), Москва
Обязанности и достижения:
• Led Consumer\ Healthcare\Pharma practice managing 6 people for different projects including J&J, Janssen, GlobalZero, Johnson’s Baby and Amway. • Providing council on PR and GR (Janssen mostly), communication programs development and implementa-tion. • Corporate Positioning of Janssen’ NGO Association - top management speaking opportunities developing, communication support in Governmental Relations projects Initiatives; Creating loyal business and general interest media pool, both federal and regional) • PR support of Regional Market Access programs in Narcology and new project launches in different therapeutic areas using Pharmacoeconomics data, HCP and Patient Advocacy. • Therapeutic area PR support (Disease Awareness and Problem Actualization) Achievements: increasing of brand recognition up to 200%, strengthening relations with a great number of partners and mass recognition of the association as a leader among experts, media and KOL.
- Июль 2009 – июль 2012
- 3 года и 1 месяц
Account Manager, Consumer and Corporate PR
Grayling LLC, Москва
http://grayling.com
Обязанности и достижения:
Within Grayling, I obtained diverse experience in different areas: Food (Paramount Farms, Kellogg); Beauty (Latisse); Entertainment (20th Century Fox CIS); Tourism (Rixos, Hotels.com (Expedia), Flydubai); Pharmacy (Merck); Interior (Portuguese Cork Association APCOR); Luxury property (GOST group of companies) Specialized both in consumer and trade PR, below are some successfully implemented projects I would highlight: • Paramount Farms: successful Wonderful pistachios product launch (new flavors - Salt & Pepper, Roasted & Salted) and PF introduction event to media with 26 media attendees, over 30 articles, 5 interviews in leading glossies and broadcast media were achieved. • APCOR: Successful consumer launch event with a master-class from famous designer Elena Teplitskaya for interior, consumer and general interest press with excellent media attendance (20 titles) and coverage results (over 15 articles in print and online outlets) and consumer photo competition in MEGA malls (October 2010) with Good Housekeeping magazine as a media sponsor with more than 350 participants onsite • 20th Century Fox CIS: Press conference linked to Ice Age 3 DVD release in Soyuz store for broadcast, con-sumer and entertainment press with Anton Komolov, Shelest, Vadim Galygin. • FlyDubai: introduction media event promoting budget carrier launch into the Russian market including regional routes from Samara and Yekaterinburg to Dubai – over 100 articles generated. Achievements: more than 15 successful comm campaigns, brands leadership recognition and awareness sig-nificant increases.
- Сентябрь 2008 – май 2009
- 9 месяцев
Editor, financial magazine
B2B Media, Москва
Обязанности и достижения:
 Thematic planning of headings  Tracking of publications in press  Analysis and coordination materials with authors  Editing of author's materials, search and selection necessary additional information (interview, comments, personal opinions, personal experience, etc.)  Planning and holding conferences and round tables. Additionally: was working as a freelance editor for interior magazine Fabrica Mebeli, women media Samya, Rastim Rebenka magazines.
- Февраль 2007 – август 2008
- 1 год и 7 месяцев
Trade marketing coordinator
«JTI, Japan Tobacco International, Marketing and Sales» CJSC, Москва
Обязанности и достижения:
Coordination and signing of contracts in Horeca/KRA channels Training of new employees in HQ and regions offices.; Preparing policies and procedures for regional employees with the purpose of optimization of working process

Образование

- Высшее образование
- 2009
People's Friendship University
Факультет: PR/marketing
Специальность: Healthcare/ Pharma
- Высшее образование
- 2006
Financial University
Факультет: Economic
Специальность: Diploma

Обо мне

Дополнительные сведения:

Traveler, sport-lover, married, two daughters.

Иностранные языки

Английский язык — cвободное владение

Водительские права

B — легковые авто

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