Обязанности и достижения:
Professional Experience:
«Nestle Rossiya» Confectionary business unit
Sept 2015 – Dec 2016 Komilfo Senior Brand Manager
Brand strategy development and realization. Ensuring achievement of the set level of RIG (real internal growth), OG (organic growth), MS (market share), and OP and COP targets in terms of marketing budget (PFME)
Nestle BBNW projects leading: e.g. BEP step 4, etc
Development and managing of innovations (NPDI projects) for long term development of the brand and Category
Active collaboration with internal and external stakeholders: CCSD, DSP, Finance, Events, Sales, Technical depts.; design, creative, research, BTL, production external Suppliers
Control and analysis of the Brand status according to KPI’s: MS, distribution, price, sales volume and value, brand health, financial KPIs
Consumers behaviors studying, competitors environment evaluation, looking for new possibilities of the Brand development and its profitability increase
Creating and management of requirements specifications for NPDI, design, creative, promotional and advertisement activities
PFME creating and control of the spends
Pre and Post Brand activities evaluation and analysis, creating and implementing key conclusions for the future brand development