Москва
Резюме № 48340060
Обновлено 4 февраля
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Modality Sales Specialist

Был больше месяца назад
По договорённости
53 года (родился 20 июня 1972)
Москва, готов к переезду
Условия занятости
Полная занятость
Стандартный график
В офисе/На объекте
Гражданство
Россия
Контакты
Телефон
Почта
Будут доступны после открытия
Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 13 лет и 4 месяца

    • Февраль 2014 – март 2020
    • 6 лет и 2 месяца

    Head of division Medical Equipment Selling

    ICRGroup
    http://icrgroup.ru/equipment/
    Medical, Diagnostic Equipment, Tools (Promotion, Wholesale)

    Обязанности и достижения:

    =. Launch of regular sales of new types of medical equipment; =. Marketing researches of the market of medical equipment; =. Formation of a strategy to promote a new product on the market of medical equipment; =. Developing a of a marketing plan for new products; =. Budgeting of a marketing plan for new products; =. Implementation of new product launch marketing plan; =. Search for new sales channels; =. Determining the size of the market, determining sales channels, working with sales channels; =. Organization, planning, budgeting and implementation of advertising campaigns, participation in exhibitions, evaluation of advertising effectiveness; =. Analysis of results and their competitors; =. The formation of the sales plan; =. Control of sales plan execution; =. Formation of the company's product portfolio, assessment of the effectiveness of its components. =. Consumer analysis. Consumer consulting. The formation of specifications of the equipment; =. Preparation of specifications for the supply of medical equipment to end users; =. Evaluation and forecasting of customer requests and needs, =. Decision-making on the technology of work. Business model (cost structure, priority products for business). Influence of different groups in the decision-making process; =. Establishing and maintaining relationships with Opinion Leaders and Decision Makers =. Interaction with strategic suppliers (GE, AMIKO, etc.), namely the implementation of the procedure of compliance (strategic cooperation agreement), obtainment of competive Commertial offers of medical equipment, approval of equipment specification, harmonization of purchase price and payment procedures; =. Selection of suppliers for project implementation, =. Ensuring the profitability of projects for the sale of medical equipment; =. Formation of the catalog of the company on sales of honey. equipments; =. Formation of regulations of interaction of sales Department, Tender Department, Back office, medical equipment Department =. Control over the execution of the rules of interaction of the sales Department, Tender Department, Back office, medical equipment Department; =. Studies of medical equipment samples offered for sale, preparation of comparative characteristics tables =. Preparation of presentations and training courses on advanced equipment; =. Study and evaluation of Tender documentation for identify the possibility of participation in tenders, =. Preparation of projects of tender documentation; =. Active search of customers for the supply of medical equipment, cooperative work with customers, coordination on specifications of medical equipment; =. Preparation of tender documentation; =. My own projects realisation for the sale of medical equipment; =. Implementation of accounting and analytical activities for the sale of medical equipment, identification of the most promising types and models; =. Training of line personnel in products of the Medical Equipment direction; =. Coordination of sales team (15 people) on sales medical equipment; =. Planning and implementation of medical equipment sales: planning targeted visits, conducting joint visits with liner personels to customers, negotiating with customers, harmonization of specifications of medical equipment, preparing tender documents, supplying equipment, receiving documents closing a deal. WORK RESULTS: 1. I have organize the development of new sales channels for the Company. The first one is to supply of medical equipment for private medical centers and departmental medical centers. Company received the market share in the segments to 2-3%. 2. I have Introduced a new method of sales of medical equipment. 3. I have ensured fulfillment of target indicators of growth in sales in medical equipment more than 3 times over the period of work. 4. I have launched sales on Russian market of unique medical equipment: the intraoperative angiography system. 5. I have formed the Medical Equipment Company Product Portfolio; 6. I have developed a section of the site on the block "Medical Equipment"; 7. I have prepared presentation, methodological and educational materials for sales representatives, conducted training in the direction of "Medical Equipment".
    • Август 2006 – сентябрь 2013
    • 7 лет и 2 месяца

    Head of the product line of Medical X-ray Equipment Selling

    Intermedservice Ltd.
    Medical, Diagnostic Equipment, Tools (Promotion, Wholesale)

    Обязанности и достижения:

    Development of the strategy for the Products Directions "Radiation Diagnostics" (General Electric, AMICO and others)". Full analysis of the market. a.) Analysis of tender documentation. b.) Negotiations with customers. c.) Selection and harmonization of equipment specifications for customers. d. Debug the efficiency of business processes. e.) Implementation of sales projects. The products composition on the sales direction "Radiation Diagnostics equipment" (General Electric products)" enclosed: a.) the whole line of Magnetic Resonance Tomographs manufactured by GENERAL ELECTRIC and Hitachi b.) the entire line of X-ray Computer Tomographs manufactured by GENERAL ELECTRIC and Hitachi c.) the whole line of angiographic equipment manufactured by GENERAL ELECTRIC d) the whole line of X-ray machines and mammographs manufactured by GENERAL ELECTRIC, AMIKO (Russia), Italray (Italy); 1. Organization of Carrent Sales. 2. Forecasting volume of sales in the Commodity Direction "Radiation Diagnostics" by region. I Analysis of the Market of Radiology equipment and the competitive environment: 1. Estimation of market volume, identification of market development trends, market segmentation 2. Evaluation of the current rules and regulations of the market 3. Evaluation of market openness for new product launches Ii. Consumer analysis: 1. Identification and assessment of the direct needs of consumers, key characteristics of consumers. Determination of the specifics of decision making on work technologies. Affordable business model taking into account market specifics (cost structure, priority business products) 2. End users. Determination of the degree of influence of various groups on the process of making a decision on the purchase of goods. III. Analysis of competitors 'activities, analysis of competitors' products: 1. Assessment of the severity of competition in the market of Equipment for Radiology, the presence of leaders and characteristics of sales leaders 2. Key success factors in the equipment for radiology market, the possibility of differentiation of the products offered. Defining the Company's strategy in the selected market: 1. Defining the strategy of the Intermedservice Company on the selected market. SWOT analysis of the company market; 2. Determination of the existing and target market share, determination of sales volume for the planned period. 3. Markets. Target markets segments selection and principles of building a product portfolio for them. 1.3. Participation in certification of employees of the Sales Department and other departments 1.4 Preparation of control tests, conducting certification. 1.7. Formation of the marketing budget and control over its execution 3. In the field of planned (regular) business: 3.1. Organization and control of market research, based on the resources of division, as well as with the involvement of specialists from other departments of the Company and external research organizations. Preparation of specify for marketing research. 3.1.1 Regularly provision to the guidance of the company with complete and up-to-date market analysis reports; 3.1.2 Forecasting demand for existing products 3.2. Analysis of the product portfolio and making recommendations for its optimization. 3.3. Marketing support sales. Development of marketing programs. 3.3.1 Pricing (determining the elasticity of demand and the development of a price list based on internal inputs, such as: rate of return and cost) 3.3.2 Choice of distribution channel (s) and requirements for the method of distribution (frequency of visits, staff qualifications) 3.3.3 Development of a promotion program (advertising, PR, seminars, exhibitions, etc.), budgeting, budget control; 3.4. Work to improve the efficiency of business processes; 3.5. Conducting analytical reporting; 3.6 Execution of other instructions of the Manual. WORK RESULTS: 1. I ensured fulfillment of target indicators. Namely, growth in sales from 6 to 500 million rubles over the period of work. 2. I formed a product portfolio in the direction of sales "Equipment for radiology", conducted an assessment and selection of suppliers according to the criteria for increasing sales; 3. I carried out the state registration, received the Registration Certificate of the new MRI i_Open 0.35 T installation manufactured by Wandong Medical Equpment (China). 4. I have conducted an assessment of the prospects of the models offered for sale. Excluded unpromising. 5. I developed a section of the site on the “Equipment for Radiology Diagnostics”; 6. I prepared presentation, methodological and training materials for sales representatives, conducted training in the field of "Equipment for radiological diagnostics", including control tests on results of training.

Условия занятости

  • Подходящие условия занятости
Полная занятость
Стандартный график
В офисе/На объекте

Образование

Обо мне

Дополнительные сведения:

My experience of advancing medical equipment for over 12 years, medical experience for 13 years. Excellent knowledge of sales and negotiation techniques. Developed communication and presentation skills. Experience in product portfolio formation and management. Experience searching and organizing work with manufacturers. Knowledge of the features of the assessment of the equipment market. Knowledge of the features of promotion in the Russian market in various channels. Experience in organizing the company's participation in federal and regional programs and tenders. Financial planning projects. Excellent knowledge of medical device manufacturers. Teamwork skills. Ability to work in multitasking mode. Orientation to the result. English language: Intermediate level. Медицинское оборудование, Управление продуктом, Ценообразование, Запуск новых продуктов, Маркетинговое планирование, Английский язык, Маркетинговые исследования, подготовка документов для участия в тендерах, Управление проектами, Управление продажами, Управление региональными продажами, Управление персоналом, Обучение персонала, Проведение презентаций, Подготовка презентаций, Подготовка презентаций на иностранном языке, Деловая коммуникация, МРТ (магнитно-резонансная томография), КТ, Рентгенография

Иностранные языки

  • Английский язык — cвободное владение

Водительские права

  • B — легковые авто
Фото, имя и контакты доступны только авторизованным пользователям
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