Менеджер по маркетингу

Была больше месяца назад

180 000 ₽

44 года (родилась 11 июня 1981), не состоит в браке, детей нет

Москва

Занятость

полная занятость

Гражданство

не указано

Контакты

Телефон

Почта

Будут доступны после открытия

Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 21 год и 7 месяцев

- Апрель 2005 – работает сейчас
- 20 лет и 9 месяцев
Strategic Brand Manager Amstel
Heineken
Обязанности и достижения:
- Amstel Results: Brand Awareness is + 9% vs LY; Ever tried is + 5% vs LY - BP 2008 & 2009 preparation & presentation to Sales & Trade Marketing departments - 3-Y strategy preparation for corporate team - Activity plan 2008 development in cooperation with creative, media & BTL agencies - Communication creative development for 2008 (New Amstel TVC 30”, OOH, Print, Internet, viral marketing) - BTL development: (1) promo for key accounts in Moscow & St-Pete; (2) Horeca image promo; (3) image-driving promo with Internet & mobile support. - Research for creative direction identification holding (qualitative) - International Creative Agency “180” management - Brand Plan development 2007 & 2008 (Gosser & Edelweiss); - Project management, NPD (Edelweiss launch; Gosser over-the-top introduction; Edelweiss Snowfresh launch): project leader; - Brand Architecture development (Gosser & Edelweiss); - Communication development (“Gosser balloon’’ 2006 30” & 15” adaptation; “Edelweiss flower’’ 10’’, Gosser “Wind” & “Water”); - Brand graph identical elements development (Edelweiss); - Nielsen Analysis of Licensed & Imported segment preparation; - Creative, Research & Media agencies management & cooperation.
- Июнь 2004 – апрель 2005
- 11 месяцев
Brand Manager Assistant Fanta
The Coca-Cola Company
Обязанности и достижения:
- TVC, OOH & POP support (Fanta Lasso TVC adaptation, Orange tag TVC production, Fanta transport branding development, POP sets for Fanta & Schweppes development); - New products launch within the System (Fanta with juice new formula, Sprite Reformulation); - BP preparation (data gathering, Sit assessment and slides creation) - Nielsen analysis (reports upon request); - Agency management (BTL-activations, final reports preparation: Sprite Ice Sampling, Fanta Orange Activation); - SAP performance (transactions: Create purchase order, DIMA, Project builder, Create new vendor).

Образование

- Высшее образование
- Дневная/Очная
- 2003
Российский экономический университет имени Г.В. Плеханова
Факультет: Общеэкономичекий
Специальность: Бакалавр экономики, специалист "Финансы и Кредит"

Обо мне

Дополнительные сведения:

TRAININGS Project Management (Heineken, by Team Training) Merchandising training (Heineken, by Frigoglass) MBTI (Heineken) Ad production and Agency cooperation training (The Coca-Cola Training Center) Media training (The Coca-Cola Training Center) Trade mark registration and legal search methodology (The Coca-Cola Training Center) Marketing orientation training (The Coca-Cola Training Center) AC Nielsen methodology and software training (AC Nielsen) BHT analysis (Masmi Mart)