Marketing manager

Была больше месяца назад

150 000 ₽

Соискатель скрыл дату рождения

Москва

Занятость

полная занятость

Гражданство

Россия

Контакты

Телефон

Почта

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Опыт работы 19 лет и 2 месяца

- Январь 2015 – апрель 2022
- 7 лет и 4 месяца
Marketing manager (parts, accessories, service)
General Motors Auto, Москва
http://www.gm.com
Cars (sales, retail, wholesale, parts, service, maintenance), Trucks, Motor Transport, Buses, Trolleybuses (Promotion, Wholesale)
Обязанности и достижения:
• Developing the Marketing Strategies and Advertising plan for parts, accessories and service ensuring Brands integrity (for Cadillac, Chevrolet, Opel, ACDelco), customer lifecycle and customer retention. B2B, B2C. • Communication plan development and implementation (ATL, BTL, AON, POS, CRM, SSM, etc.). Responsibility for CI budget. • Maintenance relationships with the local suppliers (media, digital, creative and social media agencies), SOW development, KPI tracking. • New Brand spare parts Product line development (ACDelco): Brand development, USP, Brand Strategy and Communication plan, B2B, B2C, market and competitor analysis, product pricing, Go-to-market plan, local region web-site launch and development, trade marketing activities, Exhibitions (MIMS), POS, e-commerce, local parts e-catalog launch and development. • Parts and Product sales forecasting together with relevant functions • Revenue, Annual and monthly Aftersales department parts sales reports, forecast planning, performance tracking, P&L monitoring, MTP & LTP planning, reporting to HQ. • Perform market research and competitors monitoring • Parts pricing policy and competitive analysis management, cost of ownership optimization. • CLM (Customer Lifecycle Management) \ CJM (Customer Journey Map)\ CRM-системы (Customer Relationship Management) Projects development and implementation. Brands web-sites user experience enhancement. • Customer Loyalty program development and support, dealer motivation programs, co-op program. • Business cases calculation and approval process (Tax, Legal, Finance), Policies and Procedures, Road map development and tracking. • Develop, plan and execute special projects - IT-product support from the business side: - DMS integration into CRM-system, Dealer workshop KPIs set up and tracking - Online parts shopping tool, online service booking, parts e-catalog, customer personal accounts - Accessories Online sales process integration into new vehicle online sales • Develop, plan and execute special projects - IT-product support from the business side: - DMS (Dealer management system) integration into CRM-system, Dealer workshop KPIs set up and tracking - Online parts shopping tool, online service booking, parts e-catalog, customer personal accounts - Accessories Online sales process integration into new vehicle online sales • Development and support of manufacturer Luxury/Premium and Mass market Brand Standards in CIS Dealerships to improve customer experience Mystery shopping program and CSI development and tracking. • Accessories and Merchandise products development and sales support for new and current car model range. Product range planning, pricing, sales forecast, branded experience show room zones standards program development, POS, presentations and training materials preparation. • New vehicles models launch support from the aftersales programs side • Team leadership, supervising and mentoring. Collaboration with the internal cross-functions to deliver a more holistic and coordinated marketing experience.
- Январь 2010 – декабрь 2014
- 5 лет
Senior District Sales manager (parts, accessories, service)
General Motors Auto, Москва
http://www.gm.com
Cars (sales, retail, wholesale, parts, service, maintenance), Trucks, Motor Transport, Buses, Trolleybuses (Promotion, Wholesale)
Обязанности и достижения:
• Parts and Accessories sales in the reporting area (for Cadillac, Chevrolet, Opel). B2B, B2C. • Responsibility for executing “consultative” dealer contacts designed to achieve financial sales targets and drive core dealer processes that improve customer retention. • Assisting dealer service and parts operation in the ordering, selling and servicing product. • Evaluating the parts department inventory management processes to eliminate waste, increase parts profitability and improve efficiencies. • RIM (Retail Inventory Management) Project development and implementation (team lead) – dealers parts stock turnover optimization, replenishment process automation. • Collaboration with dealership to ensure systems and processes are in place to manage and process warranty claims according to GM policies & procedures. • Building customer loyalty, customer satisfaction performance, mystery shops, service lead close rates, etc. • Achieving sales objectives for district by collaborating with dealerships on how to grow their service operations, including dealer retail marketing plans. • Good knowledge of the vehicles and spare parts catalogs
- Январь 2003 – октябрь 2009
- 6 лет и 10 месяцев
Parts and Accessories department manager
Elcom-juna, Dealership (Renault, Fiat, Hyundai), Москва
Maintenance, Repairs of Automobiles, Auto Parts, Tires (Retail), Car Retail (Dealer Center)
Обязанности и достижения:
• Ensuring the effective operation of the spare parts and accessories department. • Ensuring achievement of the monthly parts and accessories sales forecast. • Parts stock inventory management, demand analysis, warehouse optimization. • E-commerce sales channel development and support, parts delivery service. • OE Brands standards implementation. Seasonal tactical retail sell-out campaigns execution. • Processing and resolving customer inquiries and claims related spare parts and accessories. • Development and maintenance of the existing customer database. • Preparation reports for distributors offices and company management.

Образование

- Высшее образование
- 2015
Moscow Lomonosov State University
Факультет: Master of Business Administration (MBA)
Специальность: Strategic management and entrepreneurship.
- Высшее образование
- 1996
The Moscow Aviation University
Факультет: Control Systems, Informatics & Electrical Power Engineering
Специальность: Engineer.

Обо мне

Дополнительные сведения:

Ability to work in a rapidly changing environment Strong communication skills, the ability to negotiate at any level. Analytical ability, ability to quickly process information from various sources, ability to see roadblocks in business processes. Leadership qualities, the ability to motivate the team to achieve results B2C Marketing, B2B Marketing, Internet Marketing, Digital Marketing, MS Excel, MS PowerPoint, B2B Sales, Brand Management, Project management, Team management, Business Development, Sales Management, Product Management, Marketing Strategy Development, Presentation skills, Analytical skills, Negotiation skills, Teamplayer, Market Research, Media Planning, Marketing Communication, Marketing Analysis, Inventory Management, Trade Marketing, Sales Planning, Sales Forecasting, Product Marketing, Fluent english