Обязанности и достижения:
Digital and content marketing (Russian and International market)
• Budgeting for marketing department;
• Development and implementation of the content strategy and plans to achieve business goals;
• Digital, ad, print and etc. creative materials development (briefs, articles, posts, presentations and etc);
• Cooperation with designers, copywrites, WEBS and IT specialists to produce content for PR companies and promotion;
• Cooperation with PR agencies and leading media sources to promote the company and products;
• SMM– social media brand promotion (FB, VK, Instagram, LinkedIn, Twitter, YouTube forums) and customer support;
• CRM/LMS: improve lead management; establish and run mailing campaigns;
• Mailing and posting articles. Sharing content through various paid and free channels;
• Website development and update conducting;
• Work with Google Analytics and Yandex Metrics;
• Landing page modeling for campaigns and webinars conducting;
• Leads processing, contribution contacts to CRM system;
• Digital marketing campains to promote the brand and products;
• Document work flow.
Event marketing
• Responsible for planning, implementing and delivering large scale online and ofline events, activities and marketing campaigns in Russia and abroad (MIPS, AOIP, MosBuild, IFSEC, CPSE, ISC West, etc.)
• Development and implementation onlina and offline co-marketing events with partners (Huawei, Intel, Seagate, Bosch, Panasonic, etc.) More than 500 participants;
• Interaction with the Russian Export Center to receive subsidies for participation in international exhibitions;
• Analizing the efficient of participation and searching of a new exhibition organizers.