Обязанности и достижения:
Launch and project managing of deluxe, premium, and comfort classes:
- development and implementation of a marketing plan;
- budgeting and control of expenses;
- strategic and tactical management of all elements of marketing mix 360 (digital, SEO, SERM, SMM, OOH, indoor);
- new promotion tools introduction, a/b testing and special projects launching;
- advertising campaign project arranging (media planning, evaluation and purchase of advertising media, agency management);
- KPI implementation to attract customers in order to implement a sales plan;
- tendering for creative and advertising services;
- concept, identity and brand platform development;
- customer loyalty programs development;
- scenarios and marketing recommendations development for Sales department managers, appraisals;
- cooperation with brokers and partners (including collaboration).
Efficiency evaluation:
- incoming traffic operational control in call tracking systems;
- analysis of conversion, CTR, CPC, CPA, CPO, ROI based on data from Google Analytics, Yandex Metrics, call tracking, CRM, Power BI;
- increasing the advertising campaigns efficiency.
Achievements:
- advertising campaign successful completion of the deluxe class project;
- 42% lead cost reduction of the comfort class project;
- monthly lead plan implementation by more than 100% for the comfort class project;
- the Corporation's projects are annually recognized as the best by the award versions: European Property Awards, Urban Awards, Move Realty Awards, RREF Awards and others.