Обязанности и достижения:
Responsibilities:
Executing and monitoring of promotion campaigns including BTL, Event & PR campaigns;
Developing of complex trade marketing plans for leading companies:
«M-Video»; «Technosila»; «MIR»; «Technopark»; «Eldorado»;
Negotiating annual contracts and business terms with Key National chains;
Creating merchandising and trade marketing strategies, developing complex marketing activities – providing product sales support;
Company image building campaigns included press conferences, PR campaigns in mass media and sponsorship activities;
Analyzing results, reporting to executive managements;
Responsibility for training, supervising and evaluating performance of promotion staff;
Preparing business plans;
Business development management