Marketing manager, Brand manager, Project manager

Был больше месяца назад

95 000 ₽

42 года (родился 11 июля 1983), cостоит в браке, детей нет

Москва

Бульвар Дмитрия Донского

Занятость

полная занятость

Гражданство

Россия

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Телефон

Почта

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Опыт работы 21 год и 1 месяц

- Август 2020 – работает сейчас
- 5 лет и 4 месяца
Senior Brand manager
Москва
http://inzare.com
Company "Inzare Group", natural soft drinks producer (10 brands, more 100 SKU. High-tech production with full automation, Aseptic Cold Filling by KHS, ingredients by Doehler. Sales area over 50 regions, plan access to enter mass market in 2021)
Обязанности и достижения:
• Projects with branding agency DEPOT - water SERNOVODSKAYA line redesign, trendy functional juice SUN FUN, federal tea brand MESMERI • Creation of new corporate brand platform (rebranding, visual and verbal branding) • Communication plans focus TM for different regions • Launch of advertising campaigns to enter new markets • Digital communications, planning online campaigns (YouTube, Mobile, SMM) • Preparation and control of marketing budget, media planning, analytics (sales, market insights, trends) • Branding, participation in company NPD projects • Processing of incoming commercial proposals and offers, negotiating conditions, projects launching and coordinating • PR strategy, work influencers • Development of new sales channels: marketplace, export • DIGITAL. New website for the company (brief, references, structure, functionality, content), control of Digital agency for corporate account maintaining & promotion • POSM (sales kit, presenters, souvenirs) control all cycle from idea to production • Monitoring compliance with merchandising standards, joint visits, market audits • Interaction with production, business trips toregions to assess market potential and control activities • Development of communication and media strategy new brand launch - juice drink SUN FUN (planned indicators reach more than 10 million target audience, primary conversion to trial purchases is estimated at more than 50,000 transactions in the first month) • Introduction of TM "Sernovodskaya" water to new market Republic of Dagestan (planning and launching a media mix of an advertising campaign with "0" brand awareness). Result: achieved target of 5-7% of the region's drinking water market share, increased brand awareness + 20%, plan vs fact transactions + 70%, sales growth in the region m-to-m + 95% (drinking water category). For 2021 real forecast for revenue will be about 20 million rubles and more (launching flight # 2). In addition, launching all SKUs of drinking water inthe largest retail chain in region assortment line + TM promo • Launch of a corporate account #Inzare_group with a subscriber growth of +2,220, account coverage over 650,000 (ER c. 14%, Like 11.148) • NPD: cold tea "Mesmeri", premium lemonade TM "Irsima", juice drink "Sun Fun" (brand platform, communication strategy) • Enter 15 SKU to Ozon, Wildberries marketplace • Proposals to change the structure of sales (decrease direct sales from 86% to 22%, growth retail chains share (46%) and export sales (11%), launch online sales channels (7%). Optimization of the product matrix to increase the share of high-margin products, focus on TM of the healthy lifestyle category • Organization of a "platform" for new corporate website Inzare.com
- Февраль 2019 – июнь 2020
- 1 год и 5 месяцев
Brand manager / NPD product manager
Start up coffee project new coffee TM "Coffee Turca" (Turkish Coffee & Espresso)., Москва
http://www.coffeeturca.ru
On the basis LLC BALDO distribution company, import of Turkish brands like "Nefis" - confectionery, more than 400 sku, export to 110 countries; "Arzum Okka" - coffee makers #1 in Turkey, sales worlwide; "Venere" - Premium Chili / Cherry Pickled Peppers
Обязанности и достижения:
• Strategy. Development of business / marketing strategy for new coffee TM "Coffee Turca" + import brand management «Saray», «Nefis», «Arzum», «Venere» • Digital. Development of digital campaign to drive brand awareness with budgets and road map • Brand Guide. Development and implementation of the brand book, logo, key message, packaging, branded online store, trademark registration • POSM. Concept development, coordination and production (catalogs, leaflets, banners, etc.) • Content marketing. 12+ company and by single brand were prepared, including the English versions, moderation of 90% of web site content, SMM and advertising materials • E-commerce. Development direction, product loading, sales management • Web. Development, usability, content, promotion, CMS, GA • Analytics. Market insights, Competitors, Trends, Sale • Interaction with manufacturers and suppliers (current and potencial) • Search for new customers (retail, online) and distributors in the regions, preparation and targeted distribution of commercial offers for 50+ potential customers, placement offers on online food portals • Participation in negotiations with partners (Miratorg retail full cycle), development pricing policies, logistics, commercial offers Key achievement: • Launch new brand of Turkish coffee with an increase in distribution and turnover across all sales channels according to the 4P marketing mix • Launch corporate website and online store Coffeeturca.ru (from brief and prototypes to connecting analytics systems and lead generation) • Placement on marketplaces Ozon.ru, Utkonos.ru Tea.ru, Otkorobki.ru • Development of the wholesale channel and network retail (+3 network clients, +2 distributors) • Launching Facebook / Instagram brand business accounts • Organization of company participation in ProdExpo 2020 "turnkey". 70+ new contacts, 10 new customers. High marks from management and partners • NPD. Restoring the brand of coffee - new packaging of ground coffee in tin, «Espresso» coffee beans series concept development • Organization of coffee export through sales agent in the USA, preparation “platform” for the Arzum Okka coffee machines sales start in Technopark retail through a partner Reason to change job: difficult financial situation in company after Covid-19 crisis& Now looking for stability and challenging projects in international company / brand
- Декабрь 2016 – декабрь 2018
- 2 года и 1 месяц
Brand manager / Project manager
TANUKI, global restaurant chain (“Mochi by Bubbies" exclusive project. Famous Japanese Mochi dessert import. Cult dessert by Bubbies Ice Cream since 1985 year.) Made in Hawaii, premium Mochi Ice Cream, Москва
http://Mochibubbies.ru
FMCG, import, whole sales, Horeca
Обязанности и достижения:
• Project Management “MOCHI” (Mochi Ice Cream) • Development marketing strategy with a focus on digital • Business development • Briefing of design, creative, digital • Make up marketing budget, media plans • Search for consumer and market insights, creating positioning & USP • Web. Development and promotion branded online store with free delivery • Working with outsource team in Trello, Jira • POSM & Digital production, launch of special projects • Digital. Traffic, lead generation, social media marketing (account development, content, SMM targeting, paid search, bloggers) • Development and launch of new packaging format for "Azbuka Vkusa" • Sales planning, participation in product import process • Interaction with supplier in USA regarding marketing and production • Market and business performance analytics, control of key brand KPIs • Management of digital agency and cross-functional team within the project (development, design, digital, production) Key achievements: • Marketing "packaging" of business and product (from web site to road map implementation and launch of new sales channels), market entry and sales of 11,000+ packages of Mochi Bubbies monthly in 2018 • Online + 100%. Launch new online store "MyMochi". Due to changes in design, usability and attracting targeted traffic, sales have shown significant growth since the launch (share of online sales reached 10% mochibubbies + tanuki online, average check 1500 rub, monthly traffic + 10,000; 500+; ROI+) • Retail + 21%. Enter premium retailers Globus Gourmet, Azbuka Vkusa in 2018, launch of the merchandising program (2017 vs 2018) • Horeca + 32%. Customer base development + 20% (Wabi Sabi, Ramen Club, Cutfish, Sumosan), Tanuki restaurants hall + delivery + 25% (2017 vs 2018) • Sales KPI. Growth in sales volume 2018 vs 2017 + 45%; growth dynamics in shipments all customers + 58% • Digital: An advertising campaign that reaches over 6,500,000 target audiences. Launch new strategy in SMM: 12,000+ new subscribers on Facebook and +4,500 Instagram, more than 500 posts with unique content, average coverage on sites of 212,256 unique users (6 months campaign indicators); project with Instagram bloggers (coverage over 700,000) • Growth in market share and maintaining business performance while reducing advertising budget by 40% Project work (marketing launched, key business indicators in growth stage)
- Октябрь 2015 – декабрь 2016
- 1 год и 3 месяца
Marketing manager
Panasonic Eco Solutions (Representative office Russia. Wiring Devices business in mid- and premium segments.Viko and Panasonic brands, factory and head office location in Istanbul), Москва
http://Viko.com.ru
Wiring devices, Eco Solutions
Обязанности и достижения:
- Managing marketing communications for VIKO brand in Russia & Crimea and Panasonic brand in Belarus. - New products and region market development. - Branding indoor/outdoor - Communicate with HQ Marketing (designs, brand standards, local projects, etc.) - Handling monthly marketing activities presentations. - Coordinating sales campaigns with partners, distributors support - Market analysis, study, biz planning - Marketing budget managing. - Trade marketing: POS production and distribution. - Agencies briefing and managing, documentation flow. - Planning and organization of the company's events. Area of responsibility: Russia, Belarus, Crimea. Key achievements: - New product launching (Panasonic own wiring devices line to Belarussian market) Responsible for Panasonic launching event organization in December 2015. Event successfully conducted which confirmed by Panasonic top management representatives. - Created brand activation plan for Crimea and Belarus development, Panasonic product line support. - New POS development and sharing: POS production plan created and implemented. - Branding: in about 100 outlets provided with new indoor/outdoor advertising (KPI performance). Imcreased brand recognition, traffic flow. - Completed 17 marketing co-projects with HQ on local markets. - Analysis and market survey: 8 reports on local market analysis, 3 market study reports, participating in business deployment. - Completed 6 business trips (market development) - Started Digital as new sales channel. Rebranding of corporate website Russian version. Reason for leaving: rep.office in Russia closed (reorganization)
- Июль 2013 – август 2015
- 2 года и 2 месяца
Marketing director (the only manager, start up)
DyDO DRINCO RUS (DyDo Drinco Japan subsidiary in Russia. START UP project in Moscow), Москва
Sales of soft drinks and coffee DyDo brand through vending machines and retail chains. DyDo DRINCO Group is a soft drink maker which owns 280,000 vending machines across Japan, 3d place in industry)
Обязанности и достижения:
• Marketing leading of international start up project DyDo (vending business – drinks and coffee) • Building brand awareness and positioning in local market • Development and implementation of local marketing strategy (creative, media strategy) as part of a global brand strategy • Products and vending machines adaptation for Russian market and market promotion • Analysis of categories insights, sales drivers, market research: focus groups, brand tracking, consumer research • Marketing budget management • Management of advertising agencies, coordination of online and offline advertising projects • Organization of participation in special events and international exhibitions • POSM / WEB production • Planning and launching Digital campaigns and special projects Key achievements: • Launch of Japanese brand DyDo on Russian market (360-degree support programs for brand launch including ATL/BTL/Digital/PR) • New POP-communication for vending machines, providing traffic growth and increasing sales • 3 international exhibitions (Prodexpo / Worldfood / Vendexpo) • Key visual and product USP's • Brand-new web-site, SMM strategy • Special projects on RuTube, RBK, outdoor placement in Moscow Metro, shooting viral video DyDo and video with “World Order” • Offline turnover increased by more than 12%, brand identification indicator increased by 20% (according to Brand Tracking). • More than 4.5 million potential buyers received brand information
- Апрель 2012 – июнь 2013
- 1 год и 3 месяца
Trade marketing manager
MBG (exclusive importer of premium wines and spirits, TOP 3 importer in Russia, Department of regional sales), Москва
http://mbg.ru
MB Group Impex
Обязанности и достижения:
Creation and implementation of a federal trade marketing program to promote company focus brands • Implementation of trade marketing and branding activities in the regions. • Reporting, budgeting and effectiveness performance evaluation. • POSM production and distribution in regions • Management of special events in the regions • Area of responsibility Russia 20 regions Key achievement: • A single annual program of promotion “from scratch” on the entire base of the regional department was created and implemented (a program based on brands) • 28 federal shares were held, 16 cities and 18 brands were involved, the client base was expanded to 800 (net profit on shares more than 6,000,000 r) • Prepared 15 visits of suppliers to the regions, organized 2 prize-winning trips of distributors to suppliers (Europe) and 3 wine Summits. • Qualitatively increased as degree of customer loyalty and MBG portfolio brands recognition and Company itself as a supplier of premium alcohol.
- Ноябрь 2009 – февраль 2012
- 2 года и 4 месяца
Regional brand manager (marketing and sales representative)
GLOBAL SPIRITS / TM "Khortytsya", Москва
Eastern Europe's biggest International alcoholic Holding, one of the largest producers and distributors of alcoholic beverages in Russian, Marketing Department
Обязанности и достижения:
• Implementation of national marketing activities and trade marketing strategiesin the branch. • Quality control of merchandising standards, product representation in points of sale, audits • Work with Sales Agents • Organization of tastings and promotional events Human resources: 5 promoters, 3 merchandisers (in functional submission - sales department 15). Area of responsibility: Tula Branch (Tula, Kaluga, Ryazan) Key achievement: • During its operation, the Tula branch was in the top 5 regions of the Center zone • Coverage of brands in retail batteries increased to 90% of active client base • All federal promotions and promotional activities in the reporting regions were implemented in a high-quality manner; all clients were provided with POSM according to accepted standards • 5 contracts were concluded with new clients • All Federal activities launched in regions
- Май 2008 – октябрь 2009
- 1 год и 6 месяцев
Marketing Specialist
Trading Company "Demidovskaya" (TOP 5 regional company in production and distribution of drinking water and soft drinks, over 50 SKU)
http://demidovskaya.ru
Обязанности и достижения:
• Planning marketing and advertising activities in the B2C / B2B segment. • Search and selection of optimal external contractors for current tasks and marketing activities, monitoring their work, reporting results • Market and competitor research. • Development of brand plans, statement of technical specifications for design and coordination, POSM. • Control of payments, contracts. • Web site management. Key achievements: • Corporate web site rebranding • Media plan implementation • New product launching • Prepared marketing plan of own trademark launch • BTL tasting events and participation in events and exhibitions (10 events)
- Июль 2006 – апрель 2008
- 1 год и 10 месяцев
Account manager / Commercial department
"Media Trust" - Tula Media Group (Radio, TV, Outdoor)
Обязанности и достижения:
• Receiving and processing incoming requests • Work with existing and new customers • Targeted commercial offers, professional customer advice on specific advertising services • Strategic media planning • Launch of cross-promotional with partners, workflow • Maintenance AD campaign My first experience in an advertising agency allowed me to more deeply detail the features and technologies of ATL advertising, the ability to work on interesting advertising projects
- Июнь 2004 – май 2006
- 2 года
Sales assistant
Carnival Cruise Lines (Cruise industry, the world's largest operator of cruise ships) and participating in Work & Travel USA program
http://carnivalcruise.com
Contract work in USA
Обязанности и достижения:
- Restaraunt service and retail stores staff - Sales, merchandising, client service, consultations duty free onboard. - Providing high service to guests onboard - International Team During my first working experience abroad in international company I learned a lot about management, organization and relationship in multinational environment, significantly improved my English skills, became open minded.

Образование

- Высшее образование
- Заочная
- 2010
Finance University under the Government of the Russian Federation, Moscow
Специальность: Marketing
- Высшее образование
- Дневная/Очная
- 2006
Tula State University
Специальность: Political Science, Sociology

Обо мне

Дополнительные сведения:

Ready for business trips Professional competencies: • Practical experience in creating and implementing marketing strategies • Experience in launching new product / brands to the market, adaptation of a global product • Experience in the development of ATL, BTL, Digital communication (360 marketing) • Experience in managing advertising agencies, external contractors and related budgets (setting clear objectives, controlling deadlines, KPI, quality) • Background in FMCG companies with international brands (B2C) • Work with all elements of Marketing Mix • Marketing "Packaging" business • Experience in managing complex projects, participating in international Start Up • Expertise in Digital. SMM Performance marketing • Sites: design, development, usability, content, promotion • Effective in cross-functional collaboration and multi-tasking • Participation in import and sales planning • Holding international sales & events • Creative: POSM, marketing materials, presentations, photos and videos • Brand: visual branding, strategy, positioning, promotion English fluent (actively used in work, practice in USA) Skiils: Microsoft Office, Photoshop, Figma, Trello, Jira, 1C, Google Analitics, Yandex Metrica, Google Docs, Getresponse / Bitrix Personal: open minded, team player, result focused, drive for development.

Иностранные языки

Английский язык — cвободное владение
Испанский язык — базовый

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