Резюме № 32765134

Обновлено 24 декабря 2015

Marketing manager

Был больше месяца назад

80 000 ₽

37 лет (родился 11 июня 1988), cостоит в браке, детей нет

Москва, готов к переезду

Условия занятости

Полная занятость

Стандартный график

В офисе/На объекте

Гражданство

Россия

Контакты

Телефон

Почта

Будут доступны после открытия

Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 7 лет и 5 месяцев

- Май 2015 – ноябрь 2015
- 7 месяцев
Marketing manager
www.intalev.ru, Москва
Обязанности и достижения:
Creation and implementation of marketing strategy for IT consulting company on the Internet: - Semi-annual planing of activities for promotion of the website, its optimization and attraction of new inquiries - Site structure optimization, either through contractors or independently - Optimization of the site's content (text correction, structure, technical optimization) - Advertising campaign management: the creation of a media plan for context / banner advertising and retargeting. - Formation of the sales structure for services through the site and improvement the site usability - SEO promotion (internal and external optimization) - Site traffic and effectiveness of advertising analysis - Email marketing - Reputation management on the Internet and monitor of competitors activities - Marketing costs optimization - Financial planning, budgeting. - Reporting and documentation workflow - Cooperation with contractors and advertising agencies (setting targets and monitoring results, reporting, analytics). Writing ToR and management of web development. - Support of regional offices. For half a year I have removed the site from Yandex filter (over-optimization). Have built an advertising campaign, which increased the number of calls from the site. Fixed many bugs on the site.
- Июнь 2013 – май 2015
- 2 года
Internet-marketing and business development manager
LakBerry.ru, Москва
Обязанности и достижения:
Development, promotion and management of internet-shop of cosmetics as co-owner. - Creation of on-line shop from scratch (writing of ToR, management of programmers and agency) - Creation of marketing strategy and store launch - Advertising company creation, it's management and optimization (Adwords, Direct, Target) - Internal and external SEO, achievement of TOP10 positions by key requests (more then 300 requests) - Site effectiveness and usability analysis (Analytics, Metrika) - SMM, SMO (VK, FB, YouTube) - Content creation (texts, photo) personally or by subcontractors - Email-marketing (Mailchimp) - Store reputation management (forums, bloggers) - Working with a product range, suppliers (local and foreign) and logistics services - Structurization of logistical processes of the store - Financial planning, reporting and documents workflow - Competition analysis and cross-promotions organization - Special offers and sales calculation and implementation The store became profitable since 3 months of operating. After 6 months TOP10 search positions were achieved for key requests. 70% of traffic were from organic search. Active and live group created in VK.com (more then 5000 subscribers) Currently the store continues its operation without my participation.
- Апрель 2013 – июль 2013
- 4 месяца
Product marketing manager
Samsung, Москва
Обязанности и достижения:
Product manager responsible for category of printing products (mono MFP). - Market and competition analysis - Planning and development of strategy of new products launching - Optimization and development of products portfolio - Support of new products registration, testing and technical recommendations of new products - Panning and conduction of promotional campaigns - Product presentations for partners and clients, conduction of trainings - Cooperation with PR department - Creation of promo materials for on-line and off-line - Participation in specialized exhibitions
- Январь 2013 – апрель 2013
- 4 месяца
Product marketing manager
ООО "Ксерокс" (Xerox), Москва
Обязанности и достижения:
Development of strategies and tactics of promotion XEROX products (A3 MFP) in order to achieve the targets in terms of sales and revenue. - Identification of most valuable market segments and positioning strategies of companies products - Analysis of competitors to maintain competitiveness of products - Pricing and distribution planning - Optimization of product portfolio - Participation in logistical projects of the company - Development of training materials for product launches - Participation in seminars and presentations for customers and partners - Regular analysis of the main business indicators of product category (Revenue, Profit, Margin) - Planning of marketing initiatives for createon of demand and promotion.
- Сентябрь 2010 – декабрь 2012
- 2 года и 4 месяца
Product marketing manager
ООО "Филипс" (Philips), Москва
Обязанности и достижения:
Product marketing manager Sep.2011-Dec.2012 Product marketing manager responsible for categories of Home Audio Systems, Car audio and media players. - Strategic product planning and line-up development for each category - New products development in alliance with Chinese factories and Global HQ - Negotiations with HQ & factories (prices, production dates, improvements, quality issues, etc) - Performing of market analysis, competitors activities tracing, benchmarking; market researches initiating and briefing for agencies - Annual marketing communications planning, initiating and budgeting (scheduling, briefing, concepts choosing) with contracted agencies and within the company units - Sales analysis: dynamics, ratio, profitability, ABC; figuring recommendations for account team and sales team - Organizing BTL campaigns; preparing POP materials with trade marketing team - Preparation of sales-guides, presentations, etc; - Support of the web-site and it's up-dating and analytic - Launch of new categories: e-readers and media players - Negotiation of trade perspectives with Russian distributors (Mvideo, MM and others) Sep.2010- Sep.2011 Marketing assistant of AVM department. - Category management for Philips Shaver heads: annual panning of value and volume sales, development strategy of category growth and distribution increase. Management of pricing, distribution, phase-in/out models, marketing strategy the category, POSM adaptation. - Close cooperation with sales, logistic and TM. - Administrative support for Marketing department in other Philips categories (AVM and ACC) - Coordination of documentations - Price benchmarks creation, reports adaptation, - Organizational support for events and exhibitions, translations, etc.
- Апрель 2007 – май 2009
- 2 года и 2 месяца
Marketing specialist
Panasonic, Москва
Обязанности и достижения:
- Organization of promotional events for loyal customers of Panasonic, with new products introduction and presentation to consumers for trial testing and research. Main categories of products were cameras, SA, hygiene - Marketing databases maintenance: PQQ documentation, schedules, support materials, customer problems and solutions, competition, photos, videos, references - Promo actions planning and execution - Maintaining of work of exhibition center of Panasonic e-Plaza: POSm creation and distribution, consultations of customers, sales of CE, monitoring of competitors’ activities, reports preparations. - Help in organization of meetings and demonstrations for HQ visits

Условия занятости

Подходящие условия занятости

Полная занятость

Стандартный график

В офисе/На объекте

Образование

- Высшее образование
- Дневная/Очная
- 2010
Московская академия экономики и права
Факультет: Маркетинга и Экономики
Специальность: Мировая экономика

Обо мне

Дополнительные сведения:

Ielts 2014 - 7.5 Goal-oriented, responsible and initiative. I am able to find approaches for different types of people. Pragmatic and adequate. Perfect in multitasking and working in stressful environment.

Иностранные языки

Английский язык — cвободное владение
Испанский язык — базовый

Водительские права

B — легковые авто

Фото, имя и контакты доступны только авторизованным пользователям

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Работа в Москве Резюме Маркетинг, реклама, PR Бренд-менеджмент

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Общество с ограниченной ответственностью «СуперДжоб» Г.Москва, ул. Дмитровка М, дом 20 ИНН 7702319337 ОКВЭД 63.11.1 vip@superjob.ru +7(495)7907277 Программа ЭВМ SuperJob и Программные модули включены в Реестр российского программного обеспечения (ПО), реестровая запись № 9280 от 20.02.2021г. Программный интерфейс API SuperJob включен в Реестр российского программного обеспечения (ПО), реестровая запись № 11081 от 20.07.2021г.

Marketing manager

Опыт работы 7 лет и 5 месяцев