Marketer, Marketing communications group head, Digital Marketer

Была больше месяца назад

120 000 ₽

47 лет (родилась 23 июня 1978)

Москва

Занятость

полная занятость

Гражданство

Россия

Контакты

Телефон

Почта

Будут доступны после открытия

Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 13 лет и 7 месяцев

- Июль 2020 – август 2021
- 1 год и 2 месяца
Marketer (manage a team of 5 people)
School of Internet Professions iRemeslo (online project), Москва
https://iremeslo.com
Обязанности и достижения:
Analysis of the target audience, target audience segmentation, consumer journey, anguish and drivers research Competitive environment and courses analysis, price formation Development of marketing and communication strategy for each segment Communication strategy development, defining strategic directions: values, USP, messages, brand role Development and implementation of brand marketing strategy using promotional tools: landing pages, corporate website, social networks, content marketing, e-mail and messengers marketing, chat bots, targeting, advertising with bloggers, organizing marathons New courses launch Sales funnels forming-up and implementing Development and evaluation of the effectiveness of regular special offers Attainments: Mailings: open rate from 7% to 10-13%, conversion from 1 to 2%, target: - 20% cost per click through new creative ideas, number of free web registrations + 30%, chat bots implementation, + 100 new texts, designs and advertising materials weekly
- Сентябрь 2009 – сентябрь 2014
- 5 лет и 1 месяц
Marketing Communications Group Head, Director of the Flagship Store and Beauty Salon, Trade Marketing Group Head
Yves Rocher French cosmetics company, Москва
https://www.yves-rocher.ru
Retail Chain (Perfumery, Cosmetics)
Обязанности и достижения:
Marketing Communications Group Head (10.2013 - 10.2014) Development and implementation of the brand's marketing communications strategy Brand Media strategy Implementation, advertising effectiveness evaluation Advertising materials development and budgeting Social Media Marketing Effective collaboration with media channels (glossy magazines) Interaction with functional commercial departments within the company (approval of communication messages in all commercial materials) Attainments: first image advertising on TV and online in Russia, unified marketing communication for all sales channels, development in social networks - up to 500,000 subscribers at zero cost Director of the Flagship Store and Beauty Salon (09.2012 - 09.2013) Managed Yves Rocher Flagship Store and Beauty Salon (Tverskaya str., 4) Developed and implemented marketing campaign plan for the flagship center Full range of staff relations (motivation system development and implementation, controlling sales targets reach, meetings, trainings) Budget management, sales targets estimation Attainments: beauty salon revenue increased 25%, Shop No. 1 within the chain in 6 months, store revenue increased 11% Trade Marketing Group Head (09.2009 – 09.2012) Implementation of the annual plan of trade marketing promotions and loyalty programs Marketing programs effectiveness analysis Integrated development of all POSM Visual merchandising for promo zones and showcases Merchandising standards Development (planograms) Participation in renovation projects and opening new stores Trade Marketing Group budget management Attainments: Stores revenue increased + 10%, average spend + 15%, 3 SKU per bill thanks to complex trade marketing activities, promo campaigns and assortment planograms for 1000 SKU (at least 20 per year)
- Май 2002 – август 2009
- 7 лет и 4 месяца
Senior Account Manager
TBWA\Moscow- advertising holding (05.2002 – 08.2009), Москва
https://www.tbwa.ru
Marketing, Advertising, Designer, Event and PR Agencies
Обязанности и достижения:
Worked my way from a project manager to a senior account manager during 7 years with the company. Managed clients and implemented btl, atl and branding projects. Clients: Schwarzkopf (Taft, got2b, Palette), InterMediaGroup (Marie Claire, Star Hit), Sandoz, Ariston, Denvew (Absolut, Hose Cuervo), Mars (Chappi), Beverages&trading (Dewars, Asti Martini), Van Melle (Mentos, Lindt), Electrolux, AEG, Retail chain Ramstore, Synergy (Beluga, Russkiy led), Henkel (Pemolux, Persil), Istok (Golden Collection) and others.