Market Research Manager

Была больше месяца назад

90 000 ₽

55 лет (родилась 06 февраля 1970), не состоит в браке, детей нет

Москва

Занятость

полная занятость

Гражданство

не указано

Контакты

Почта

Будет доступна после открытия

Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 7 лет и 4 месяца

- Апрель 2001 – сентябрь 2002
- 1 год и 6 месяцев
Senior Marketing Research Specialist
Sun Interbrew Ltd
Обязанности и достижения:
Manage overall market research projects and all consumer research for the company: qualitative and quantitative (consumer insights, copy, advertising, product, media, packaging, promotion, Brand Performance, Advertisement Tracking Studies, U&A and etc. research). Responsible for retail audit. Make data analysis and provide consultancy to support management decisions with respect to products and strategy definition. Evaluate market evolution, participate in Long Range Plan preparation, prepare reports and presentations; keep track of competitors; lead and take part in negotiations, new projects. One subordinate.
- Март 2000 – март 2001
- 1 год и 1 месяц
Product manager, home appliance
SAMSUNG Electronics Russia,
Обязанности и достижения:
Defined brand long-term role within the overall product portfolio, core brand identity and value proposition, brand positioning, advertisement campaign and communication; conducted quantitative and qualitative brands related research; worked up whole brand marketing mix; prepared product plans; budgeting; briefing agencies; leading negotiations. One subordinate.
- Июнь 1999 – февраль 2000
- 9 месяцев
Marketing Manager
OOO “KONTRAIS”
Обязанности и достижения:
Provided overall management of Marketing Department. Conducted strategic planning, segmentation, positioning, promotion, prepared marketing plan and advertising. Developed retail audit for the company and distribution strategy. Lead and took part in negotiations with partners. Managed 4 persons.
- Июнь 1995 – май 1999
- 4 года
Product Marketing Executive.
ZAO “REUTERS” AO
Обязанности и достижения:
Responsible for all range of activity of the Domestic services range in CIS to ensure they are properly defined, launched and supported throughout the CIS. Lead new projects. Promote new and support existed services. Prepared business justification, specified requirements for new products. Making presentations for new product launch and for promotions of existed ones. Negotiated the contracts with local third party providers. Conducted quantitative evaluative and comparative studies. Controlled the expansion of market share and revenue. Defined marketing strategies, tactics and measurable objectives. Developed monitoring systems to ensure customer satisfaction. Conducted marketing researches (market share, clients’ satisfaction survey), analyzed information, prepared presentation and reports for Moscow’s and Head Office. Supervise the Data Management Group. Published Monthly Newsletter. Managed two persons.

Образование

- Высшее образование
- 2001
Moscow International Higher Business School MIRBIS
Факультет: Marketing
Специальность: Marketer
- Высшее образование
- 1993
Moscow Mining Institute.
Факультет: Automatization and Information Faculty
Специальность: Diploma of system engineer

Обо мне

Дополнительные сведения:

Good knowledge of methodologies/ techniques of Retail Audit and consumers’ qualitative / quantitative research, practical experience in marketing research, product / project leading and management, information analysis, development, implementation, making presentations and reports, strong negotiating skills. Good command of English. Компьютерные навыки: MS Windows 98/2000/ME, MS Word, MS Excel, MS PowerPoint, MS Outlook, MS Project, Электронная почта, Навигирование в Интернет