Москва
Резюме № 8710026
Обновлено 21 октября 2011
no-avatar

Loyalty programs developer

Была больше месяца назад
100 000 ₽
43 года (родилась 30 июля 1982), не состоит в браке, детей нет
Москва
Условия занятости
Полная занятость
Стандартный график
В офисе/На объекте
Гражданство
Россия
Контакты
Телефон
Почта
Будут доступны после открытия
Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 21 год и 2 месяца

    • Июнь 2011 – работает сейчас
    • 14 лет и 7 месяцев

    Loyalty programs developer, Department of Retail Products and Marketing

    ROSBANK (Societe General Group), Москва

    Обязанности и достижения:

    Duties: • Planning and formulation of marketing operations aimed at product sales promotion; • Developing efficient market positioning of the Bank’s Products in the banking services market to private clients for marketing communications; • Market research, business rivals, requirements, development strategy; • Development, agreement, calculation the economics of a future projects and implantation new loyalty programs for Retails including development co-brand’s products; • Creation and implementation of promotions for the Bank, calculation the economic impact of the Bank’s new products, planning marketing activities in cooperation with the Bank’s Partners; • Providing recommendations regarding the duration and scale of activity, and lists of preferred media channels for every product; • Participation in organization and coordination of federal advertizing campaigns for retail products, including initiation and preparation of briefs for the development of creative materials and conducting advertizing campaigns to support products. Establishing product marketing goals and objectives for advertisement campaigns, and ensuring deadlines are met regarding preparation and implementation of campaigns; • Developing requirements for product promotion basing on research results and establishing effective positioning of the Bank’s Products; • Providing expert analysis and optimizing (if necessary) media plans for federal and regional advertizing campaigns for retail products, which includes assessing media plan performances and the ability of suggested media channels to achieve their targets, as well as evaluating the appropriateness of the targeted market audience for the products and offering cost estimates; • Optimizing the used communication channels, which can include providing up to date information for the Internet Web site, Contact-Center, and developing recommendations regarding the use of new communication channels and optimization of the ones already employed; • Preparing presentations on the retail business; • Analyzing the effectiveness of implemented marketing communications for retail products; • Preparing regulation documents which specify goals and objectives for marketing communications for future reporting periods; • Interacting with external agencies and internal units within the Bank in relation to marketing activities; • Working out methods to promote priority retail products (including co-brands) basing on research results, target market segment and client base. Implemented projects: Loyalty programs for current and new Bank clients (mortgage, loans), promo actions primarily on card products for the united BSGV and ROSBANK (credit cards, debit cards, co-branded cards), new strategies for positioning the Bank’s Product Line in the market (launching in November/december 2011).
    • Август 2008 – июнь 2011
    • 2 года и 11 месяцев

    Head of advertising department

    Publishing house "TWO CAPITALS", Москва

    Обязанности и достижения:

    Promotions manager Duties: • Managing the department for advertising and direct sales (4 employees); • Acquiring corporate clients (direct sale); • Carrying out market research to analyze the competitive environment, develop strategies relating to the Company’s position in the market; • Determining the key priorities for promoting of the Company products; • Identifying client needs, determining its goals and objectives and offering effective means of cooperation, keeping the Client’s goals in mind • Developing the Company’s pricing policy, rates and commercial offers; • Developing sales plans for the department and managing its implementation; • Effectively assessing conducted advertizing campaigns, analyzing the segmentation of the target market; • Negotiating contracts, preparation and execution of contracts for advertising, control over publication of advertisements in magazines, at points of supply of the Company’s products and services and in other product distribution channels; • Developing general presentation materials, special offers, reward programs and loyalty programs for regular customers; • Hiring and training of new employees. Note: availability of the client base; organization of the department work from the ground up.
    • Ноябрь 2005 – июнь 2008
    • 2 года и 8 месяцев

    Top specialist, Bank Card Department

    ROSBANK (OJSC JSCB), Москва

    Обязанности и достижения:

    Duties: • Negotiating with the Bank divisions to make contracts for corporate servicing of target clients of the HO, additional offices of the Central Region and network units/ branches; • Carrying out of contracts and agreements with legal entities (including credit institutions) for different card products (SALARY PRODUCTS, VISA BUSINESS, MASTERCARD BUSINESS, CUSTOMS CARD); • Managing the acceptance, revision (primary analysis of the Client’s legal documents for their compliance with the instructions of CB and the law of the Russian Federation), releasing documents and further conclusion of contracts during the opening of card accounts to legal entities and credit institutions, complete monitoring and agreement with the corresponding Bank divisions; • Preparing daily reports; • Providing the Client Support and Servicing Department the means to function as a centralized support service for card holders in relation to the Bank’s corporate card products; • Complete monitoring of key clients for the Head Office, branches and additional offices of the Bank which focus on corporate business; • Providing consultations to employees of the Head Office divisions and network units on issues related to the fulfillment of contracts for corporate bank card servicing (product promotion); • Organization of issuance and delivery of banking cards to employees of the Bank Card Servicing Administration, determining assets spending limits in accordance with the bank’s rates; • Participating in the development and extension of loyalty programs for the current Clients of the Bank (development of individual rate tables); • Organizing chargeback procedure by bank card holders; • Managing and maintaining loss insurance procedures and indemnification to Clients (individuals and legal entities) in relation to fraudulent transactions conducted with plastic cards of the Bank (interacting with insurance agencies on behalf of the Bank); Implemented projects: "Customs Card" – a card product independent from the HO for the Far East Branch of the Bank.
    • Октябрь 2004 – ноябрь 2005
    • 1 год и 2 месяца

    Head of Sales and Postsale Client Service Department (group chief)

    Cb renaissance capital, Москва

    Обязанности и достижения:

    Duties: • Group management: Cross selling of retail products of the Bank (consumer loans; plastic cards) and post-credit service of the Bank clients (monitoring); • Training new employees of the Bank, providing guidance, coaching; • Providing information support rendered to current and potential clients in relation to consumer credits and credit cards; • Maintaining high service levels, managing the quality of department operations, resolving difficult conflict situations with Clients of the Bank; • Based on monitoring and analysis of department operations, develop programs to maintain high service levels, ramping up sales, developing new Bank credit products for individuals; • Active sales of bank products aimed towards individuals (consumer credit, credit cards) in adherence to established sales targets. • Developing and optimizing requirements of implemented programs and procedures to improve the technical processes of call-center operations; • Coordinating department interactions with the structural units of the Bank; • Preparation of daily reports the department operation activities; • Operating with several bank systems (Diasoft 5 NT, AWS-prod, Way4). Implemented projects: MasterCard for the Bank’s key clients (private individuals)

Условия занятости

  • Подходящие условия занятости
Полная занятость
Стандартный график
В офисе/На объекте

Образование

Обо мне

Дополнительные сведения:

Leisure activities: sports; English KEY SKILLS: Strong managerial skills; Strong negotiating skills; Able to work as part of a team; Proactive sales techniques; Ability to take responsibility for personal decisions. Personal skills: social, active, punctual, responsible and able to work as part of a group. Strong motivation to develop. Results orientated. Компьютерные навыки: Computer skills: Microsoft Office, operating systems: Windows; Bases: Diasoft 5NT, AWS-prod, Way4 (Open Way), Lotus Notes

Иностранные языки

  • Английский язык — cвободное владение

Водительские права

  • B — легковые авто
Фото, имя и контакты доступны только авторизованным пользователям
Работа в МосквеРезюмеБанки, инвестиции, лизингБэк-Офис

Смотрите также резюме

Поиск работы
Поиск сотрудников
Производственный календарь

Приложение

qrОтсканируйте QR-код и загрузите приложение. Работа найдется быстрее!

Соискателям

Создать резюмеОбразцы резюмеПоиск работыРабота для студентовСоветыКаталог вакансийКонструктор резюмеСписок компаний по индустриямЗарплаты по профессиямКурсыКаталог кадровых агентств

Работодателям

Разместить вакансиюПоиск сотрудниковНайти стажераТарифыСоветы для работодателейКаталог резюме

Партнерам

Реклама на сайтеРекламный кабинетИнтеграционные сервисыЛоготип SuperJobПартнёрская программа

SuperJob

О компанииКонтактыSuperJob.techНовости сервисаРабота в SuperJobИсследованияЗарплатомерПрофориентацияКалькуляторыКарта сайта

Документы

База данных SuperJobРекламный кабинетАгрегатор образовательных курсовИные документы
Общество с ограниченной ответственностью «СуперДжоб» Г.Москва, ул. Дмитровка М, дом 20 ИНН 7702319337 ОКВЭД 63.11.1 vip@superjob.ru +7(495)7907277 Программа ЭВМ SuperJob и Программные модули включены в Реестр российского программного обеспечения (ПО), реестровая запись № 9280 от 20.02.2021г. Программный интерфейс API SuperJob включен в Реестр российского программного обеспечения (ПО), реестровая запись № 11081 от 20.07.2021г.
© 2000–2025 SuperJob