Обязанности и достижения:
Leading wholesale business of adidas CIS in Originals, Action Sports & Reebok in Fashion & Style category
• Developing sales plan aligned to the company's marketing strategy
• Developing a strong customer network with key stakeholders that were used to develop local opportunities
• Market analysis and business strategy development through wholesale channel
• Wholesale Commercial Terms development
• Seasonal SELL-IN leadership across Lifestyle, Fashion & Action Sports accounts (2 seasons - SS & FW)
• Seasonal staff trainings leadership across Lifestyle, Fashion & Action Sports accounts (2 seasons - SS & FW) more than 250 participants across 10 key cities
• Working closely with adidas & Reebok product & brand marketing functions
• Planning and execution of trade-marketing events in cooperation with the marketing department
• Share on shelves win & market share growth
• Business planning 2020 wholesale strategy and market share
Key achievements:
85% NS grow in 4 years at adidas Originals (From 10 to 55 accounts)
85% NS grow in 4 years at Reebok (From 8 to 40 accounts)
75% NS grow in 4 years at Action Sports (From 4 to 25 accounts)
Key accounts management:
1. More than 100 product launches across CIS market – STREET BEAT, BRANDSHOP, SUPER STEP, TSUM, DLT, KM20, KIXBOX, SNEAKERHEAD, MINT and many more
2. More than 10 events across key fashion accounts (Brandshop, Sneakerhead, Street Beat, THE MISIA, etc)
3. adidas SIS in TSUM (football championship +250% NS during month), Sneakerhead + 50% NS growth, Outpac (+40 NS growth), Podium Market, etc
4. More than 20 Launches of YEEZY BOOST X KANYE WEST (350, 750, POWERPHASE) across key fashion accounts: KM20, TSUM, BRANDSOP, W.W., BABOCHKA, etc