Обязанности и достижения:
• Brand Management (Marketing Dept.)
Layouts adaptation, creating advertorials, copyrighting, sell-out analysis, demand planning, competitive monitoring and analysis.
• Internet Marketing (Marketing Dept.)
- Pioneered and managed the Lancôme Russia Facebook group (+8,5K subscribers during this period) and other social media;
- executed internet strategy for new product launches – translation and adaptation of microwebsites and digital applications; supervised the translation and adaptation of Lancôme corporate website.
- Optimized the way Facebook applications are adapted that gave 50% cost reduction.
• CRM (Marketing Dept.)
- Developed and executed CRM strategy for Lancôme, implemented new approaches for database building and electronic communications oriented for turn-over growth;
- Responsible for customer service.
• Trade Marketing Manager (Trade marketing Dept., 3 months)
- Developed POS advertising materials (leaflets, sleevers, ads, banners, flayers etc.);
- Briefed the agencies;
- Tracked the production;
- Developed trade-plans;
- Organized events.
• Retail Service Manager (Commercial Dept., 5 months)
- Responsible for 42 retail stores (tracked visual merchandising standards, supervised sales-promotion activities, performed staff education and motivational programs, strategy for each POS development);
- Supervised 7 Lancôme beauty advisers (set targets, trained, appraised and controlled performance).
- Moved the brand to TOP 3 in A+ category stores, developed the system to monitor and analyze competitors’ sales activities.