Обязанности и достижения:
• Analysed the main competitors and developed a strategy to be unique in the market upon implementation of the scheme. As a result of the strategy, the newspaper took a niche in the market with a loyal readership.
• Participated in designing and managing the implementation of new products and services. Also planned and led marketing campaigns, including advertising campaigns, promotions and competitions. Monitored the effectiveness of the implemented activities, reactions of the market and the feedback from loyal customers.
• Held weekly meetings with the heads of departments and conducted presentational on the newspaper’s market performance which included motivational aspects related to possible areas of improvement.