Head of unit / Manager

Была больше месяца назад

140 000 ₽

36 лет (родилась 19 сентября 1989)

Москва

Занятость

не указано

Гражданство

не указано

Контакты

Телефон

Почта

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Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 17 лет и 5 месяцев

- Июнь 2013 – работает сейчас
- 12 лет и 6 месяцев
Head of Loyalty unit / Commercial direction / Department of direct sales and credit cards
Rusfinance bank, (Societe Generale Group) (Москва, www.rusfinancebank.ru)
Обязанности и достижения:
CRM (Customer Relationship management): - creation of global customer communication scheme with clients - creation of segmentation models - control of communication channels (TMK, Direct mailing, SMS, E-mail) - planning and launching of usual actions: monthly - planning and launching of test actions:annual, quarterly, monthly (Cross sales, Co brand) Management of Loyalty projects (optimisation of processes, changes in sales process): - BRD writing - сordination of the project with Risk Department, Financial Department, Legal Department - description and matching innovation with all involved departments - coordination of the plan of the project launch - control of the project at all stages of implementation - project implementation Development of new products in order to increase profitability and / or sales: - Competitor analysis - Calculation of the efficiency of the new product (PROST) - Calculation and launching - The introduction of a new product in the sales process (preparation of scripts, marketing materials and descriptions for sales units) Cooperation with new partners, vendors. Budget controlling Controlling of BP and KPIs fulfilment In administrative subordination: 4 people In functional subordination: operational department, logistics department, department analysts, designer My personal achievements: - Launching of new product- Credit Cards in Loyalty - Decreasing of Acquisition cost 2013 by 22%vs. 2012 - BP 2013 fulfilled by 114%
- Январь 2012 – июнь 2013
- 1 год и 6 месяцев
Manager-Commercial direction-Department of direct sales and credit cards
Rusfinance bank, (Societe Generale Group) (Москва, www.rusfinancebank.ru)
Обязанности и достижения:
- Managing of the loyalty programs: cash and credit card - Segmentation of clients - Creation of the sales models - Launching of new actions: product, marketing, event - Launching of new projects: creation and getting confirmations of BRD - Planning and control of budget - Modifications of the current processes - Supervision of the group of three specialists Managment of 3 people. My personal achievements: Execution of the business plan 2012 more than 100% despite decreasing of budget by 50% and increasing of credit tariffs. Creation of the credit card's sales schema from zero.
- Ноябрь 2010 – январь 2012
- 1 год и 3 месяца
Loyalty specialist
Rusfinance bank, (Societe Generale Group) (Москва, www.rusfinancebank.ru)
Обязанности и достижения:
- Creation and launching the new credit products - Creation and launching the new communication - Expenses control - Cooperation with suppliers - Cooperation with Risk department - Cooperation with Financial department - Modifications of the current processes My personal achievements: Modification of the working process with suppliers Launching of communication which brought +25% NRR vs. control group with the same target
- Июль 2010 – октябрь 2010
- 4 месяца
Loyalty assistent
Rusfinance bank, (Societe Generale Group) (Москва, www.rusfinancebank.ru)
Обязанности и достижения:
- Preparation of communications - Managing of new actions - Registration of the Orders - Cooperation with suppliers - Keeping of statistics - Making regular KPI reports My personal achievements: Modification of KPI reports in the best way
- Июль 2008 – июнь 2010
- 2 года
Call centre specialist
Rusfinance (www.rusfinancebank.ru)
Обязанности и достижения:
- Making of calls for Loyal clients with cash proposals - Direct sales - Work with objections My personal achievements: The Best financing result in 2009