Обязанности и достижения:
Head of Sales and Business Development, Securities Market Jun 2011 – May 2016
Head of Investor Marketing and Communications Sep 2007 – Jun 2011
Investor Communications Specialist Mar 2007 – Sep 2007
• Headed customer relations unit for the security market: local and international banks, brokerage firms, asset management companies, pension funds, high-frequency traders.
• Hired, trained, and managed a team of 8 direct reports: sales and marketing managers, business analysts. Rebuilt the customer relations process and introduced a “single point of contact” approach.
• Owned P&L for the Securities Market business unit. Planned marketing budget, set and aligned sales targets, achieved and exceeded revenue goals.
• Managed full product lifecycle for the Securities Market’s B2B and B2C product lines: feature ideation, market and user research, customer development, product roadmaps, organization of distributed cross-functional teams, negotiation with stakeholders, Go-To-Market activities, partner engagement, B2B customer relations.
• Increased cooperation of sales teams by leading and driving the adoption of CRM.
• Achieved multi-fold growth of retail customers (investors) after years of stagnation by building a partner ecosystem for retail customer acquisition and teaming up with government authorities to develop the country-wide online client identification service and retail investment tax incentives.
• Achieved a 15% YoY increase in revenue by designing and launching Fee & Tariff Reform, which later became the reference project for other business units.
• Achieved a 17% YoY increase in revenue by leading successful timely country-wide technological and operational adoption of the new Trading Platform by >600 enterprise clients and partners.
• Prepared business unit’s 5-year Strategy Plan in conjunction with McKinsey & Co: market research, competitive analysis, internal data analysis, forecasting, evaluation of the best practices, communication of the strategy.
• Received Moscow Exchange’s Award for Personal Leadership out of >1500 staff members.