Head of marketing department

Был больше месяца назад

150 000 ₽

40 лет (родился 06 июля 1985), не состоит в браке, детей нет

Москва, готов к переезду

Новослободская

Занятость

полная занятость

Гражданство

Россия

Контакты

Телефон

Почта

Будут доступны после открытия

Фото, имя и контакты доступны только авторизованным пользователям

Опыт работы 9 лет и 2 месяца

- Сентябрь 2013 – октябрь 2014
- 1 год и 2 месяца
Head of marketing department
SBS Megamall
Обязанности и достижения:
1. Competitive environment analysis. Planning of Marketing and Brand Communication campaigns in Russia on strategic level 12 months in advance and delivering all campaigns with right quality on time; 2. Partnering with the Product team and other Marketing groups in the Head Office to develop an optimal briefs for selected brand on annual basis; 3. Marketing Communication support (ATL, BTL, PR) for launching products and solutions to B2B, B2G, B2C (more than 10 launches). Media support for the corporate brand. Using every occasion to drive positive brand image; 4. Media relations. Organization of press events, participation in trade conferences and exhibitions; 5. Development of corporate sites and sites of brands. Interaction with contractors. Preparation of the information content for the Web. Brand Communication campaigns in New Media. SMM, SEO, Context advert; 6. Interaction with public authorities, industry associations and NGOs. Sponsorship of community and cultural projects; 7. Development and production of marketing materials of the Company (booklets, information mailings, corporate editions, POSM, etc.) for clients, partners and employees; 8. Key day-to-day leader on Marketing and Brand Communication development projects. Current human resource management services (5 people in the state and 20 free-lance): control and coordination of staff, team building, setting goals and objectives to staff performance evaluation, motivation, development and training.
- Август 2011 – август 2013
- 2 года и 1 месяц
Director of marketing
Realty Agency ASKA, Сочи
Обязанности и достижения:
1. “Marketing plan”, “Annual operational plans”, “Budgeting” were developed and launched the implementation on a base Sales-plan on 2011-2015. Marketing expenses were optimized. 2. Matrix structure of Marketing Department; Goals and objectives of Marketing system; Areas of responsibility; Viable Marketing System. Marketing business-processes were described. 3. Marketing-Team of the Department was created as a high efficient team from scratch, work with objections, procedures and powers for decision of complex tasks, heads of other Departments were attracted. Management Decisions on weekly meetings of the Board of Directors. 4. HR activities: position descriptions from scratch, vacancy descriptions, selection of candidates, offers, personal development plans, control of staff’s results, operative weekly/monthly planning and reporting, meetings were held with staffs of the Department, KPI’s. In my submission there were 5 staffs and 6 contractors. 5. Partners were involved to participate in a new “Partner’s program”. Sales growth was achieved through partners to 20%. Integration solutions were formed with 3 partners. Co-marketing events were organized. 7. Media-activities were realized: 3 own publications, 7-9 advertising articles, 15 publications and 5 comments from mass-media, 8 interviews in broadcasts and programs on TV. 8. 14 events were participated for 1 year; schedule of technical seminars were prepared and entered for partners. 9. Brand image was adjusted, corporate style was formed. Corporate web-site was made as conceptually new. Six videos about the products/company, 5 reviews were made. Full complete package of marketing materials was developed.
- Сентябрь 2005 – июль 2011
- 5 лет и 11 месяцев
Manager
ETALON Advertising Company, Сочи
Обязанности и достижения:
1. Marketing Communications Strategy 2. Planning and Budgeting 3. Promotion of the brand and business (media relations, event management, media planning and placement, production printing and souvenirs) 4. Internet Marketing (management of Internet-projects, SEO, SMM, online advertising, analytics) 5. Development of marketing materials (full cycle) 6. Copywriting (writing articles for the media, script writing, preparing presentations, marketing

Образование

- Высшее образование
- Дневная/Очная
- 2007
Уральская Государственная Художественная Академия
Факультет: Архитектура
Специальность: Архитектор

Обо мне

Дополнительные сведения:

I’m a Head of marketing and sales development department with solid work experience. I have been working for 9 years in marketing department in various industries. I have been supervising for 4 years in creating the departments of marketing, sales development and merchandising. I have realized a lot of launching projects in B2B and B2C markets. Is successfully working with all the tools of marketing: product creation and development, market researches, organization of points of sale (merchandising, design), the development of sales channels, improving the work with existing clients, delivering new products to the market, design and content sites). Result oriented with a passion for problem solving and hard work. Educational background in Trade marketing and the assortment development. Strengths include being driven to find solutions, improve processes and increase revenues. Languages spoken: Russian, English. Opened for new opportunities and international experience. Would gladly participate in international projects and collaboration in Europe. - Developed company website: created new sections, landing pages, optimizing navigation; - Designed strategies of internet-marketing; - Planned and executed marketing campaigns through multiple channels (SEO, SEA, banner ads, Email, video, SMM, generation of leads, portals); - Wrote and edited content for company website and social media platforms; - Designed and realized Email marketing programs (generation of leads, introduction of MailChimp, analytics of conversion and etc.); - Managed social media platforms including Netet, YouTube; - Used analytics tools Yandex.Metric, Google Analytics, Liveinternet; - Planned and implemented PR and advertising programs; - Prepared marketing budgets; - Planned and realized events (conferences, exhibitions, seminars, webinars and etc.); - Established contacts with the mass media, updated press contact lists; - Wrote and edited press materials including press releases, articles, case studies, comments and other materials; - Monitored media coverage and prepared clip reports; - Worked with advertising agencies, design agencies, printing houses; - Analyzed effectiveness of marketing-campaigns. Results: - A conversion of company website increased by more than 2,7-3 times (compared to last year); - Increased websites’ organic and referral traffic by 100%; - Organized webinars (the total number of participants in more than 600 people); - Created and maintained social media profiles including Netet, YouTube; - Created Case Studies